June 26

Advanced Targeting with Facebook Ads: What you Need to Know (or, “Becoming a Professional Creeper”) Professional content

Facebook Ad targeting

Home performance, insulation, and HVAC companies are inherently service area-specific (SABs), so location targeting is an invaluable asset as we create Facebook ad campaigns. The extreme specificity of Facebook’s advanced targeting features ensure that… Read the full story

June 19

Why Use Facebook Ads? 5 Reasons to Start Your Campaigns TODAY Professional content

A Steady Stream Of Cool New Features For Facebook Audience Targeting

It is with much geekery that I begin our 3 part exploration of Facebook ads. First up, the important, fundamental question: why use ‘em? If you’re not using Facebook ads by now, it’s seriously… Read the full story

BUZZ

"Powerhouse Dynamics expects its first customers this week to receive its eMonitor home energy manager, a product that enters a crowded market for tracking where energy goes in the home. " -eMonitor home energy tracker drills deep

Most of the energy monitoring tools on the market right now gather aggregate information about the overall electricity use of a home. But the new eMonitor from PowerHouse Dynamics could change all this with circuit level monitoring. -Jetson Green Next Gen Whole House Energy Monitor

"With two laptop-loving children and a Jack Russell terrier hemmed in by an electric fence, Peter Troast figured his household used a lot of power. Just how much did not really hit him until the night the family turned off the overhead lights at their home in Maine and began hunting gadgets that glowed in the dark." -The New York Times

"Energy Circle... a sort-of Consumer Reports for cost-effective energy efficient gadgetry." -BoingBoing

"A wealth of money-saving products..." -Backpacker

"Just might inspire you to tune into your energy use and turn off a switch or two." -Treehugger

"Energy Circle is one of my newfound favorite how-to websites for the green homeowner, offering instructional videos on everything from installing low-flow water fixtures to installing recessed LED ceiling lights." -Mother Nature Network

"A terrifically useful source of information about home energy improvements... [a] petri dish of empirical and very real-world vetting of building products and methodologies." -Remodeling Magazine

More buzz...