Normally, I tend not to participate in big consumer brand social media campaigns, particularly when it's a soft drink peddler. But Pepsi's RefreshEverything Campaign captured me. Their bold entry into politics and implicit support for our new President, normally the ultimate taboo for businesses of all sizes, is pretty great on many levels. It's hopeful, fun, open and graphically awesome.
Here's the Inauguration Day YouTube video we submitted:
Let us know what you think.
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