Do you have a website, but wonder if it's performing for your business as well as it could? Maybe it's not getting much traffic, or it's getting traffic that isn't converting to quality leads, or you just want to put some extra effort into the online marketing realm to help grow your customer base.
Our free White Paper, "Putting Your Website to Work: Best Practices for Home Performance Professionals," is a 101 guide for energy auditors, home performance contractors, weatherization technicians and other home energy professionals looking to improve their website's rank in Google and other search engines, make it a more useful resource for homeowners, and increase conversion rates -- so that all of those curious homeowners in your area that visit your website will end up happy customers.
In it, we cover:
- The basics of Search Engine Optimization (SEO) for the home performance community, including the most frequently searched keywords to get your site found.
- Design and usability considerations for an effective, useful website that drives business.
- Analytics tools that can help you analyze your website's performance, and give you insights to improve it.
Oh, and, we'd love your feedback, so feel free to write a comment in the comments section, or send us an email directly with any input about what aspects of the paper were particularly useful for you, or what you'd like to see in our next white paper.