Around the Web: Energy Circle's Hand-Picked Links, Chosen Especially for Energy Efficiency Pros.

Building Your Brand with "The New Word of Mouth.”

Social media, including blogging, are effectively today’s equivalent of “word of mouth” marketing. The downside: you need to learn how to use the tools. The upside: scale. (From Daily5Remodel)

An Overview of 40 Years of Energy Policy.

Michael Graetz’s new book, “The End of Energy,” surveys 40 years of U.S. energy policy, with the conclusion that it’s basically 40 years of failure. If you’re interested in energy issues and don’t end up reading the book, it’s at least worth reading this review. (From The Energy Collective)

The Tortilla, the Kitchen Fan, and the Energy Auditor.

In this hilarious story, one energy auditor discusses how exhaust fans and open windows affect air movement (not quite how you’d expect), what to do when your tortillas are burning, and the pitfalls of having a smart-alec dog. (From Home Energy Pros)

Sound Labor Management Principles: Part 1.

Ever wonder how you’ll make a profit on a project with low margins? One of secrets is in identifying your best guys/gals. Blaine Fox goes more in-depth. (From BPI)

American Passive House Network Aims for Inclusiveness Nationwide.

Amidst recent schisms and conflicts within the Passive House community in the U.S., a new network is founded on the goals of inclusiveness, widespread education and increased adoption. (From Treehugger)

Home Performance Social Media Highlight of the Week:

Evergreen Home Performance.

Evergreen Home Performance is one of the premier full-service home performance companies in Maine. They’ve got a solid Facebook presence where they do a particularly good job with content - posting links to articles on their website as well as interesting articles related to building science, etc. Give them a like!