We've written pretty extensively about why Home Performance professionals should be blogging, but, in case you missed, here's a quick recap:
- Drive traffic to your website (increasing leads)
- Establish credibility
- Help your customers (and potential customers)
- Help drive the industry by spreading good, helpful information
But what if you've tried to get a blog started, but just aren't sure what to write about, or have run out of ideas?
One idea: take all of the questions from your FAQ page (or put together a list of the most frequently asked questions you get from homeowners), and write a post for each. This is good for Search Engine Optimization (people often search for questions, and your blog post title will match those searches exactly, helping your chances of showing up at the top of results), and is a great way to directly address the questions and concerns of potential customers -- picture answering a question from a potential customer over a kitchen table, and just write down what you'd say in that situation. That should be a pretty good post.
To help get you started, here are some of the most frequently asked questions in the industry (each of which would make a great blog post topic).
- I want to reduce drafts in my home. Do I need new windows?
- I already have insulation. Why do I need more?
- How is your energy audit different from the one offered by my utility?
- What is infrared imaging?
- What is a blower door?
- What is air sealing?
- I have an energy efficient HVAC system. Why are my energy bills so high?
- My home is moldy. What can I do about it?
- My asthma acts up when I'm at home. Why is this?
- What's the difference between insulation types?
You get the idea. A few ideas to maximize impact:
- Mix in a few keyword variations throughout your response
- Be sure to link to your contact page
- Make your blog post local - answer questions with your specific geography in mind, and use local geographic terms (e.g., "Here in Minnesota...").
If you set a goal of publishing posts at a sustainable pace (once a week? once every two weeks?), just a handful of FAQs should get you a ways.
Any other tactics that you use to come up with ideas for your home performance blog? Let us know in the comments!