We've been hammering the idea that by Labor Day, Home Performance contractors and energy auditors should have their fall and winter marketing plans in full swing. Well, it's here. Are you ready?
"But wait," you're thinking. "Why is Labor Day so important? And what is it exactly that I'm supposed to do?"
Well, here's why:
The Importance of Labor Day for Marketing Home Performance.
Labor Day is the traditional marketing kick-off point for all things related to winter, from skiing to home heating fuel.
While this isn't true for all climate zones in the U.S., for most home energy professionals across the country, winter is the season where the real value proposition of Home Performance kicks in: improved comfort, lower energy bills.
As homeowners start to prepare for winter, you want to be sure that they're aware of your services and of their benefits.
How to Get Started if You Haven't Yet.
Here's a quick rundown of some of the things you should be working on to drive leads and fill your schedule this fall and winter:
- Pay-per-click advertising
- Blogging to drive traffic and convert leads
- Facebook ads
- Keyworded on-page content for SEO
- Speaking gigs
- Direct mail
Remember that you don't necessarily have to do all of these, but you should figure out what your home performance marketing budget is, and pick the tactics that are right for your budget and your market.
Keep in mind, Energy Circle PRO offers a complete set of web marketing services in addition to our popular DIY marketing platform. If you need some help, feel free to give us a call.