If you've been paying attention to the Energy Circle PRO blog recently, you may have caught our recent post discussing the importance of link building for home performance professionals. Link building is one of the most important components of SEO, and for local businesses in particular, a little bit of effort can go a long way. (We also recently asked whether review building is the new link building, but that's another story.)
Without further ado, we recently came across this great post from KISSmetrics about link building techniques. Scroll down to the section on Local Link Building, and there are a bunch of resources there that should help get you started. We think that local links are one of the most important types of links for home performance companies and other independent local businesses, so this is a great resource.
The 5 resources for local link building information from KISSmetrics include:
- 5 Local Linkbuilding Ideas For The Post-Penguin/Panda Era
- The Complete Guide to Link Building with Local Events
- Link Building for Local Search
- 5 Practical Link Building Strategies for Local Businesses
- Ethical Wikipedia Link Building
Hats off to these guys for putting this all together. Here are a few nuggets of wisdom spread across these more in-depth resources that we think are key takeaways for home performance businesses:
- Start with your network and get the easily attainable links (trade partners, etc.)
- Write interesting content that could get picked up by local or regional press (blog posts, etc.)
- Get involved with the community and ask for reciprocation (e.g., network with other business owners in your area and suggest trading links.)
- Contact local bloggers and ask for links. (If you're not sure where to start, try some blog searches for energy and home improvement related search terms and include your city and state; see what comes up.)
- Promote new content (blog posts, etc.) via social media and newsletters -- this will improve visibility and increase the chances you'll get linked from other sites.
Any other good sources for local links that you've come across? Let us know in the comments.