At Energy Circle PRO, our primary goal is to see independent home performance and energy auditing companies succeed. We firmly believe that in this day and age, a strong web presence is critical in doing so. Here's another quick search engine optimization tip that can help improve your website's presence in search engines, and consequently help you get more business:
If at all possible, each of the URL's on your website should use keyword language related to the content of that page. For example, if you have a page on your site about home energy audits and want to rank well for that term in your area, the URL for that page should have the words "energy audit" in it.
Check out the following two URL's. Which one would you be more likely to click if you were looking for information about home energy audits in Nebraska? (Note: these are just examples, not real URL's.)
Probably the second, right? Well, Google appears to be similarly inclined. As Paul Martin recently wrote on the SEOmoz blog:
"There still appears to be two camps on this matter: those who think using keywords in the URL string is of benefit, and those who don’t. I hereby grant you permission to quote me on saying that presently, in Google at least, yes this does indeed help your SEO efforts."
Okay, Paul. Consider yourself quoted.
So, how do you incorporate keywords into your URL's? Well, first of all you have to have a platform that lets you do so (like the Energy Circle PRO platform, for example). Secondly, you need to know what keywords to use. Some principles:
- Figure out the keywords you're targeting for your business.
- Have a page dedicated exclusively to each of your services, with the related keyword in the title.
- Use the same keywords that you use in the title in the URL for that page.
For example, if you offer "spray foam insulation," have a page dedicated exclusively to that service. Talk about why spray foam is good, talk about how your company offers it and why people should choose your company over another. Title the page "spray foam insulation" and have the words "spray foam insulation" in the URL. (Example: "http://www.homeinsulationexpertsnebraska.com/spray-foam-insulation").
Having a strong, keyworded URL is by no means a silver bullet, but, all other factors equal, it could give you an edge on the competition, which could be the difference between your phone ringing and your phone not ringing.