We’re thrilled to announce the launch of a significant upgrade to the Energy Circle PRO web and marketing platform. Our team has been working hard on this for months, and we think you’re going to like the new features a lot.
We've held a series of webinars to train our existing customers on the new system, but thought we should share a few of the features with our regular readers, too.
A faster, cleaner, easier to use interface
Managing your web presence and internet marketing is challenging enough, especially when you’re spending your days in buildings. Now Energy Circle PRO has a fresh, intuitive and, frankly, gorgeous new Control Center interface for all of your website tasks.
Knowing the challenge everyone faces coming up with ideas for new content, and keeping your website fresh and engaging, we’ve added a new feature called Content Ideas. Think of Content Ideas as prompts for you to easily post new, interesting content to your site. We’ve gathered hundreds of videos, information graphics, interesting topics and more. Surf through the library, find something interesting, customize it to make it your own, and publish.
Home Energy Efficiency Professionals shouldn’t have to be web experts, and to use our system you’ve never needed technical skills. Still, we know that from time to time you need help managing your website and marketing. With the new release, Help has gotten smart--meaning that it is delivered in context, right on the page or form field you’re working on. Forget something? Now the answer is just a mouse click away, and delivered on screen so you can keep working.
In Line Best Practices
Perhaps the highest impact change of all is the incorporation of best practices directly in the system. As we’re working with energy efficiency contracting companies of all kinds across 44 states, we’re building the deepest library of best practices in the industry. Now we’re bringing those best practices to you right inside the system. Trying to make sure your page titles and descriptions are properly optimized for search optimization? Now those best practices are a click away, and again, right there on the page you’re working on.
Because your time is precious, much of the Smart Help and Best Practice information is now delivered in concise video screencasts--where we can show you exactly how something works--in about 2 minutes.
These changes have come about as we’ve actively listened to the Energy Circle PRO community--now spanning companies in 44 states--and observed how people use the system. The design for the new Energy Circle PRO has been driven by those conversations, and the realization that what we all say about being time-starved is really a bigger challenge than we might think, and is an especially difficult for companies that spend their days fixing buildings. Because we’re entirely dedicated to the Home Performance and Energy Efficiency Contracting industry, we’re able to tailor every aspect of the system to the exact needs of your business.
My thanks to everyone on the Energy Circle team for their contribution to this excellent bit of software development work.
If you're interested in learning more, here's a fairly in-depth overview of the platform, captured during our webinar about the admin updates, which we presented a few weeks ago.
As always, feel free to contact us with any questions, comments, or to schedule a free 1-on-1 demo.