How You Can Become a Nest Certified Professional (and Why You Would Want To).
A few of the Home Performance professionals we work with across the country have recently become Nest Certified Professionals. We think this is a pretty smooth move on their part.
Why Would a Home Energy Professional Want to be a Nest Certified Professional?
1) It's easy. Compared to most of the work that you do, installing a thermostat is a piece of cake, and getting certified isn't a huge investment (either in money or time).
2) It's good marketing. Think of all the people out there searching for Nest thermostats, and people to install them. If you're a certified pro (and be sure to write a blog post or a service page on your website explaining what that means), you could rank for that term in your area, and catch all that business.
3) Upsell opportunities. You may not get rich doing thermostat installs, but think of it this way: you're a home energy professional, invited into someone's home to do some work. Why not use this as an opportunity to discuss the benefits of Home Performance, home energy audits, the whole-house approach, etc? We've heard stories where a home performance pro got called to do a Nest installation, and ended up with a several-thousand-dollar job as a direct result of that call.
Keep in mind, too, the demographics of people installing Nest thermostats: they're likely to have some extra income, to be interested in energy consumption and home comfort, they're probably interested in geeky stuff like energy data... in other words, they're probably right up your alley in terms of target demographics.
4) The sexy factor. People like sexy stuff, and, sadly, most of the things that fall under the home performance umbrella aren't that sexy: attic insulation, crawlspace encapsulation, air sealing, etc. Jumping on the Nest bandwagon is a great, low-cost, easy way to add something sexy to your resume. Obviously, you don't need to change your entire business model, but it's good to have a little flair in your tool box.
How Do I Sign Up?
Simply go to the Nest Certified Program website and follow the instructions. Once you fill out an application, you'll be contacted by a Nest representative who will guide you through the process. Then, once you become Certified, you'll have access to training materials, sales and marketing materials, and a whole slew of resources to help you get started.
Nest Installation Video:
So, just how difficult is it to install a Nest, anyway? Thanks to the crew over at Cleantechnica who shared this very cool video, we have a pretty good idea: