So, New Years Eve has come and gone, but that doesn't mean that it's too late to start thinking about ways to ramp up your home energy business in 2013. We recently wrote about marketing trends and predictions for 2013, but thought it would be worthwhile to give you guys some more concrete "resolutions" to improve your marketing and grow your business throughout the year.
Without further ado, our 5 New Years Marketing Resolutions for Home Energy Pros:
1) Blog More.
If you've followed the Energy Circle PRO blog for a while, you'll know that we're big fans of blogging for home energy professionals. It improves your website's search engine performance, increases customer conversion, and helps spread the gospel of home performance to the people. If you're unsure where to start, check out this post on how to get your home performance blog cranking.
2) Ramp Up Your Social Media.
- The home performance process is semi-invasive, so trust is necessary (social media helps grow that trust).
- It's a growing industry with a lot of independent companies and a lot of independent experts (social media helps you connect with them to cross-polinate ideas about building science, processes, as well as marketing).
- And, last but not least, it helps you out in search engines, increasing the chances that potential customers find you instead of your competitor.
Maybe you've already started, maybe you're killing it in social media already, or maybe you're hanging in there and wondering what to do next. Use this time to think about how you can grow your social media following and improve your presence on the web in the coming year.
3) Get Your SEO Ducks in a Row.
Search Engine Optimization is a bit of a mysterious art, for a number of reasons (for instance, nobody outside of Google knows the details of the algorithm Google uses to rank web pages). But there are some local SEO basics that everyone agrees should be covered if you want your site to perform well in search engines. Make sure these are covered, and you'll be in much better shape than when you started.
4) Get Out Into the Community.
Participating in community events is a great way to spread the word about your company and its offering to homeowners in your neighborhood. Take a lesson from Snug Planet of Ithaca, New York, who participated in a soap box derby with branded uniforms and donated materials. There's a pretty good chance they got some new customers out of the experience (if not, they certainly increased their brand awareness in the community, which is likely to lead to new customers down the road), and we're 100% sure they had a blast.
5) Get Crazy.
Some of the most effective marketing techniques are those that they don't teach in school. In fact, the more creative you can be, the more likely your brand is to stand out in the crowd and get the attention of potential customers. Check out this post on guerrilla marketing techniques for home energy pros to get started.
Anything we missed? How are you planning on improving your marketing throughout the coming year? We'd love to hear about it in the comments!