Having a service area map embedded somewhere on your website is a great idea, for a couple of reasons.
It Tells Search Engines Where You Do Business.
Geographic data on your website is one of the best ways to tell search engines where your business is located (and what areas you serve), which means that it will most likely help your business rank better in geographic searches for your services. (For example, if a potential customer searches for "energy audits sacramento" or "insulation topeka"). While you should also be sure to include your NAP (Name, Address, Phone Number) on every page of your site, a service area map is a great way to give some additional geographic information to the search engine robots without simply stuffing your site's content full of city names (not a good idea).
It Tells People Where You Do Business.
Home performance is a unique type of business in that people can't come to you; you have to go to them. So how do customers know if you're willing to travel to their area? A service area map is the clearest, easiest way for them to figure this out. This is particularly the case if you cover an area that extends beyond your town -- multiple counties, multiple towns, etc. If you have a page on your website specifically addressing your service area, that's the best place to embed your map. In the absence of a dedicated page, your "contact us" page is probably the best place to put it.
Here's a video that shows you how you can create your own customized service area map and embed it on your website:
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