If you’re a regular reader of the Energy Circle PRO blog, you know that we’re huge proponents of good SEO for independent home performance and energy auditing businesses. The residential energy efficiency industry is still in its nascent stages, and consequently there is far less competition online than in other service industries. If you cover the basics and put in a little extra effort, a small home performance company with minimal staff can do very well.
So, we’ve been dishing out these SEO quick-tips for home performance pros that detail one simple step that can drastically improve your website’s performance in search engines. Past topics have included good internal linking strategies, keywording your URLs, the importance of fresh content, and how to create a service area map on your site.
Our advice this week: Have a dedicated page on your website for each service that your company offers.
Many of the websites put up by independent home performance businesses have only one page on their site dedicated to the services the compay offers. One of these generic “our services” page is unquestionably better than nothing: describing each of the services that you offer, it’s apt to be full of good keywords and useful information for your potential customers about the type of work you do.
But having a dedicated page on your site for each service is better.
- A page called "energy audits" that's full of good content describing the audit process has a better chance of showing up in search results for the search term "energy audit" in your area than a generic page that mentions energy audits only in passing.
- Fresh content is always good. This is a no-brainer way to get fresh content on your site. If your business is expanding and you continue to add services, you can keep adding pages.
- Provides the opportunity for more internal linking, building the SEO authority of other pages on your site.
Here's an example:
This page about "spray foam insulation" is far more likely to show up in searches for that term than a generic "services" page.
As always, if you have any questions or need further guidance, we’d be happy to help. Feel free to leave a comment or drop us a line!