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SEO Quick-Tip: How to Improve SEO with Good External Links. Professional content

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By Will - March 28th, 2013

external link building for SEO, chain link imageWe all know that links to your home performance website improve your SEO, that link-building is a critical SEO exercise, and that good internal linking strategies can help certain pages perform for targeted keywords. But external links, done well, can also be an SEO benefit, counterintuitive as this may be.

Isn't External Linking Bad?

Not necessarily. While there are a potential problems that it can create (sending visitors off your site and losing the traffic, interrupting readers just when you've hooked them into your content), there are ways to minimize these risks (below).

Properly executed, good external links will enhance the user experience of your website (which is good for SEO in and of itself), while sending signals to search engines about the content on the page that you're linking from and what it relates to. You just need to proceed with a little caution.

How to Create Good External Links:

  • Link to authoritative sites
  • Set your links to open in a new tab or window to avoid losing visitors
  • Use good anchor text
  • Link to relevant pages, rather than generic home pages (e.g., link to a specific and relevant page on Wikipedia rather than the Wikipedia home page)
  • Only link when the page you're linking to is relevant. (Don't just link to because you use the word "facebook" in your content).
  • Only link when the page you're linking to contains information that isn't on your page (or provides a different angle or perspective).
  • If you have the option of linking to a page on your site instead of another site (say, the page on your site about energy audits rather than the Wikipedia page about energy audits), do it.

Further Information About Web Marketing for Home Performance:

For more info about web marketing best practices for home energy professionals, feel free to download our free white paper or shoot us a line directly. We'd be happy to chat.


There will always be good for your seo efforts to have good external links. And of course it is important also to have some wikipedia, youtube, etc link that go out from your article. Nice article mate

Posted by Dan Bradu on Mar 29, 2013 2:57am

The truths is that many SEO techniques that used to be successful don't work anymore and it's so much harder online nowadays. A few days ago I came across an article about a guy called Lorne Marr who set up his business here in Canada and then decided to penetrate the online insurance market. In the end he was successful and now he runs a multimillion-dollar business. It's crazy that he managed to achieve this using only PPC and SEO. Do you think it would still be possible today?

Posted by anthony on Mar 31, 2013 4:51am

Does Google consider high pagerank external links as a good practice? I am in doubt.

Posted by Jewel on Sep 4, 2013 9:17am

Thanks for doing these updated tests and sharing them with us! Much appreciated.

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Posted by orange county website designers on Nov 21, 2013 1:46am

Hey, I've recently started to learn about mobile SEO. Your post really helped me a lot to improve my knowledge. Thanks for sharing beautiful article.

Posted by Afroz Siddiqui on Jan 18, 2015 10:53pm

Most websites use external links the wrong way which send people away from your website. Not a good strategy.

Posted by Gates Jared on Feb 20, 2015 1:13am

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