If you follow our blog closely, you'll know that identifying good keywords is a big part of SEO, which is a huge part of a successful web presence that puts your business in front of people and gets them to sign up for your services. So we're always on the lookout for tools, tips and tricks to identify keywords that you can use to improve your site's search engine performance.
Ubersuggest falls into this category. It's a free tool that uses Google Suggest and other suggest services to provide users with a huge list of keywords that people are searching for on the web. The way it works is simple: you type a search term into a box, select your language, specify which type of web search you're looking for (web search, image search, news search, etc.), fill out a CAPTCHA form to prove you're not a robot, and click "suggest." Ubersuggest then comes up with a long list of keywords that are related to the term you entered.
One thing to keep in mind when using a tool like this to identify keywords is that many of them fall under the category of "long-tail" keywords. These are keywords that may not have incredibly high search volume, but that are consequently also less competitive so you're more apt to rank for them -- for example, you might have an easier time ranking for "cellulose attic insulation denver" than for "insulation denver." It can be extremely beneficial to sprinkle a few of these long tail keywords throughout your content. The image up there on the right is a clever illustration of the concept from Search Engine Guide.
Anyway, here are a couple screenshots of the Ubersuggest tool to give you the gist:
Ubersuggest is by no means the only way to identify these keywords, but it's a sleek and user-friendly way to do so. (And it's free!)
As always, best of luck with your web marketing efforts, and feel free to leave a comment or give us a shout with any questions, comments or concerns.
- Keyword Strategies for Home Performance Companies
- Using Keywords that Convert
- Google Insights for Keyword Research
- Respect the Robots, but Write for People First
- Keyword Strategies for Energy Efficiency & Home Performance Businesses
- Structuring your Website for SEO & Conversion