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Archive of August 2012


August 30
from Technology Watch

Is "Review Building" the New Link Building? Professional content

Recent changes to Google+ Local reviews suggests that review building may be the new link building in terms of its importance for web marketing. Read the full story

August 29
from Pro Blog Content

Time is Up! Labor Day is Here; Is Your Fall Marketing Plan in Place? Professional content

fall foliage

Why home performance contractors should have their fall and winter marketing plans in place RIGHT NOW, and how you can get started if you haven't yet. Read the full story

August 28
from Technology Watch

Link-Building 101 for Home Performance Businesses. Professional content

The basics of link building for Search Engine Optimization (SEO) for energy auditors, home performance contractors and home energy professionals. Read the full story

August 23
from Thinkers

How, and Why, to Market Your Home Performance Business to Baby Boomers. Professional content

Baby boomers are typically well-suited to take advantage of home performance and energy efficiency improvements; here's how you can get their attention. Read the full story

August 23
from Thinkers

How to Drive Your Home Performance Business with Speaking Gigs. Professional content

Speaking engagements can be a great way to drive awareness of the home energy efficiency industry, while increasing leads for your business. Read the full story

August 21
from News & Trends

How Do You Get Google Reviews for Your Home Performance Business? Professional content

According to recent intelligence, asking for Google reviews is okay, soliciting them is bad -- Here's what that means for your Home Performance business. Read the full story

August 16
from Technology Watch

Facebook Ad Targeting Ideas for Home Performance Contractors, Part II. Professional content

A few ideas for finding your ideal potential customers when using Facebook Ads to market your home performance business online. Read the full story

August 16
from Thinkers

Why a #1 Ranking in Google May Not Generate Leads (And What You Can Do About It). Professional content

energy audit search results

Why a number one search result doesn't necessarily equal leads for your home performance business, and how you can fix that. Read the full story

August 15
from News & Trends

U.S. Takes 9th Place in Energy Efficiency! (Out of 12).

9th place ribbon

A new report from the American Council for an Energy Efficient Economy (ACEEE) ranked the U.S. 9th out of 12 developed countries in energy efficiency. Read the full story

August 15
from Thinkers

Air Conditioners: Convenient Coolers or Carbon Producing Culprit?

While we love air conditioners, we also know that they consume a lot of energy and cost a lot of money. Consider these factors before you purchase an air conditioner. Read the full story