Links from Peter Troast's Internet Marketing for Energy Efficiency Contractors presentation at EGIA / BPI Contractor Exchange in Buffalo & Farmingdale, NY. Read the full story
Of all the cool energy efficiency products announced last week at the ACI Conference, the one that really caught our senses was the new insulation material, Celluloaf. Read the full story
Chronicling the response to the stunning New York Times story about a couple from Dixfield, ME struggling to keep their home from freezing. Read the full story
Lead generation services for home performance contractors can seem attractive but often come with some caveats - learn more about how they work here. Read the full story
The new Energy Circle PRO system is a fast, user-friendly web marketing platform for home performance contractors, energy auditors & home energy pros. Read the full story
References and links from Peter Troast's Internet Marketing 101 workshop at the Colorado Energy Star Summit in Denver, December 6 & 7, 2011. Read the full story
Advice to the fiberglass batt insulation industry: don't call attention to the deficiency of your product, and don't threaten social media savvy building science pros with legal action. Read the full story
