If you have a website, you’ve undoubtedly been contacted by an aggressive salesperson from Yodle offering internet marketing services, and guaranteeing you “page one on Google.” Read the full story
Call tracking can be a good way for home performance companies to measure the effectiveness of marketing efforts, but proceed with caution. Read the full story
Facebook Ad Lookalike Audiences allows you to advertise directly to Facebook users who are similar to your existing home performance customers. Read the full story
The basics of email marketing for home performance companies, including why you should use email, how to use email, and how to effectively turn email blasts into jobs. Read the full story
How you can acquire customers for your home performance business by setting up a website with a strong Information Architecture and an intuitive structure. Read the full story
The new Google Places for Business dashboard, available soon, has a number of advantages over the old dashboard, but there is still no appropriate category for home performance contractors. Read the full story
A new service from Google will provide a full set of marketing tools to small and medium sized businesses, including those in the home performance industry. Read the full story
External linking (linking to other sites from pages on your home performance website) isn't necessarily bad, but it should be approached with care. Read the full story
Learn more about some intermediate and advanced reports within Google Analytics that can help you better understand your website and its visitors. Read the full story