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Our writers bring you the hottest new technology in energy efficiency and residential renewables - here's what's just around the bend in home energy.

May 20
from Technology Watch

Our Review of Yodle for Energy Efficiency & Home Performance Marketing Professional content

If you have a website, you’ve undoubtedly been contacted by an aggressive salesperson from Yodle offering internet marketing services, and guaranteeing you “page one on Google.” Read the full story

May 15
from Technology Watch

Is Call Tracking a Good Idea for Home Performance Companies? Professional content

call tracking: good idea or not?

Call tracking can be a good way for home performance companies to measure the effectiveness of marketing efforts, but proceed with caution. Read the full story

May 9
from Technology Watch

Get New Customers with Facebook Lookalike Audiences Professional content

Facebook Ad Lookalike Audiences allows you to advertise directly to Facebook users who are similar to your existing home performance customers. Read the full story

May 8
from Technology Watch

SEO Quick-Tip: Respect the Robots, but Write for People First. Professional content

When blogging or creating new web pages for your home performance website, be sure to write for humans first and robots second. Read the full story

May 2
from Technology Watch

Email Marketing Basics for Home Performance Professional content

The basics of email marketing for home performance companies, including why you should use email, how to use email, and how to effectively turn email blasts into jobs. Read the full story

April 25
from Technology Watch

Structuring Your Website for SEO & Conversion Professional content

How you can acquire customers for your home performance business by setting up a website with a strong Information Architecture and an intuitive structure. Read the full story

April 10
from Technology Watch

Pros and Cons of the New Google Places for Business Dashboard. Professional content

The new Google Places for Business dashboard, available soon, has a number of advantages over the old dashboard, but there is still no appropriate category for home performance contractors. Read the full story

April 4
from Technology Watch

Google Preparing a Comprehensive "Business Builder" Product for Summer '13. Professional content

A new service from Google will provide a full set of marketing tools to small and medium sized businesses, including those in the home performance industry. Read the full story

March 28
from Technology Watch

SEO Quick-Tip: How to Improve SEO with Good External Links. Professional content

external link building for SEO, chain link image

External linking (linking to other sites from pages on your home performance website) isn't necessarily bad, but it should be approached with care. Read the full story

March 21
from Technology Watch

Google Analytics for Home Performance 201 Professional content

Learn more about some intermediate and advanced reports within Google Analytics that can help you better understand your website and its visitors. Read the full story