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News from the game-changers in energy efficiency: policy makers, building science gurus, and retrofit pros who work on home energy every day.

August 4
from Thinkers

Keywording Strategies for Energy Efficiency and Home Performance Professionals. Professional content

Google Trends screenshot

Marketing your energy efficiency business online: keyword strategies for home performance contractors and energy auditors. Read the full story

August 2
from Thinkers

8 Must-Read Blogs for Home Performance and Energy Efficiency Professionals. Professional content

Our pick of some of the web's best blogs for energy efficiency, home performance, building science and clean technology. Read the full story

July 16
from Thinkers

On the Language of Saving Energy: In Defense of Energy Efficiency. Professional content

David Fenton

David Fenton recently gave a speech at the invitation of the DOE in which he lambasted our industry for poor marketing. While his intentions are all good; and, indeed, some of his claims very… Read the full story

July 8
from Thinkers

The Mallet Deep Energy Retrofit--My View on the Historic Preservation Debate

57 Depot. St today.

Can a turn-of-the-century house in Freeport, Maine become an example of how to maintain historic accuracy while also being completely energy efficient? We think so. Read the full story

June 28
from Thinkers

Is Saving Energy Bad or Good? And Why That's the Wrong Question to Ask

Good Energy Savings Bad Energy Savings

Almost everything we do as humans has some negative impact on the planet -- this is not a diatribe against humanity or anything, just a fact. But us people tend to think in absolutes… Read the full story

June 21
from Thinkers

The Jevons Paradox: Time to Send it The Way of the Dodo? Professional content

William Stanley Jevons

The Jevons Paradox has been plaguing the cause of energy efficiency for centuries; but is there reason to think it may finally go away? Read the full story

June 19
from Thinkers

What the Oil Spill might mean for Echo Boomers and Energy Efficiency.

Will the oil spill prove to be the catalyst for smarter thinking about energy efficiency? One "Echo Boomer's" thoughts. Read the full story

June 10
from Thinkers

Energy Efficient Landscaping for Cooling Down.

Deciduous tree

One of the most effective ways to keep your home cool in the summer is to landscape strategically - trees shading your home will reduce energy costs and keep you cool. Read the full story

May 21
from Thinkers

The Concept of Home Performance—Will We Commit to the Term or Let it Wither? Professional content

Leveraging the Concept of Home Performance in the Sales Cycle

Here we are: our industry is poised for massive expansion, with thousands of us in every corner of North America using the term Home Performance. But we're not sure that's our term? Read the full story

May 21
from Thinkers

TED Talk: Catherine Mohr on Embodied Energy and Green Building. Professional content

Catherine Mohr discusses green building, embodied energy, and reminds us why we need to stay focused on what's important in a brilliant TED talk. Read the full story