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News from the game-changers in energy efficiency: policy makers, building science gurus, and retrofit pros who work on home energy every day.

January 13
from Thinkers

4 Reasons Home Performance Pros Should Blog.

blogging can be useful for home performance contractors

Blogging is a good strategy for any local businesses, but for home performance businesses, it can serve a few crucial roles - among them: credibility. Read the full story

December 21
from Thinkers

Nest Thermostat is Sold Out Until 2012: 5 Ways to Console Yourself

I'd totally go see this movie.

So the Nest Learning Thermostat sold out in 72 hours and new orders aren’t being taken until sometime in “early” 2012. Didn’t get one? Me neither, but I won’t let that stop me from… Read the full story

November 15
from Thinkers

How to Minimize Home Performance Business Swings with Strategic Marketing. Professional content

Fall leaves changing image

A few ideas for minimizing the seasonality of the Home Performance business cycle by creating a long-term, sustainable, strategic marketing plan. Read the full story

November 4
from Thinkers

What Should Your Home Performance Marketing Budget Be? Professional content

hp

What percentage of revenue should your Home Performance business spend on marketing? Our recommendation based on benchmarks in the HVAC and remodeling industries. Read the full story

October 8
from Thinkers

Steve Jobs's Lessons for the Home Performance Industry Professional content

Mac vs PC

How the home performance industry's current situation mirrors that of Apple Computer. Read the full story

October 6
from Thinkers

Steve Jobs’ Impact on Energy Circle Professional content

Steve Jobs: 1955-2011

Steve Jobs' passing is noted here at Energy Circle, where his innovations in user interface, design, and grand-vision continue to inspire us. Read the full story

September 16
from Thinkers

What’s the ROI of Your Mother? Gary Vaynerchuk on the Value of Social Media for Small Businesses. Professional content

Gary Vaynerchuk

Web marketing genius Gary Vaynerchuk on how social media can drive business, why most businesses do it wrong, and the ROI of your mother. Read the full story

August 24
from Thinkers

Home Energy Efficiency Pros: Get Your Marketing Strategy in Place by Labor Day. Professional content

Rosie the Air Sealer

Your marketing strategy for the winter should be in place by Labor Day in order to avoid lulls, build search engine strength, and help homeowners save money on heating costs. Read the full story

August 3
from Thinkers

Building Science Summer Camp: The 3rd Annual Uncensored Twitterview with Joe Lstiburek

A summary of the late night, wine soaked twitter interview with building science guru Joe Lstiburek. Read the full story

July 14
from Thinkers

Infographic: Nuclear Power vs. Energy Efficient Homes.

Energy Savvy Infographic: Nuclear vs. Energy Efficient Homes

In the next 20 years, one third of American nuclear power plants will need to be replaced. This infographic from Energy Savvy demonstrates why we should fix our houses instead. Read the full story