A complete guide to CRM for the home performance industry, including comparisons of some of the most popular CRM systems on the market & testimonials. Read the full story
A few thoughts on how to get some press for your home performance business, how to leverage that press for maximum impact, and how to turn it into more business. Read the full story
According to the International Energy Agency's World Energy Outlook 2012, building energy efficiency is key to a more sustainable energy future. Read the full story
A good, thoughtful mission statement can help spread the gospel of energy efficiency while giving your company a unique distinction in the industry. Read the full story
New intelligence from Google tells us that service area businesses (e.g., all home energy businesses) should NOT merge their Places and Google+ pages. Read the full story
Mike Blumenthal's argument that there is a "train wreck at the junction" of Google Local holds water, and companies in our industry are feeling the pain. Read the full story
In the wake of Hurricane Sandy, as we rebuild our damaged buildings, we can minimize the risk from future disasters by building more resilient buildings. But what is a resilient building, anyway? Read the full story