Learn & Connect

We believe in supporting the energy efficiency pros who are making homes more energy efficient, more comfortable, and healthier to live in. Learn about digital marketing and how to position your HVAC, energy efficiency, renewables or home performance business for success.

Energy Circle Insights Blog

BrightLocal's 2016 Local Consumer Review Survey
There’s no shortage of marketing information online. Whether you’re looking to learn about SEO, paid search or some other digital marketing topic, the internet has no shortage of resources--type in...
What is Googles Instant Answer?
You may have noticed a recent trend in search results: rather than give you a link to a website, Google is increasingly answering the question right in the search results. We saw this many times...

Free Whitepapers & Guides

With trends like these, who needs enemies?“Home performance.” “Furnace.” “Smart thermostat.” How have these search terms fared in Google over the last ten years? We did some digging to find out. Downloand Energy Circle's Guide to find out what these trends tell us about customer education and your...
When was the last time you updated your website's calls to action (CTAs)? No more excuses! We've put together 50 high-converting HVAC and home performance CTAs for you start testing and implementing on your website.
There are lots of options when communicating the story of your project. The level of detail and technicality in your case studies depends on the amount of information you have on your projects and how much detail you want to give prospective clients. The important thing is to incorporate your case...

Zero-Obligation Marketing Evaluation

Find out what's working, what's not, and what to do about it. It's free.