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We believe in supporting the energy efficiency pros who are making homes more energy efficient, more comfortable, and healthier to live in. Learn about digital marketing and how to position your HVAC, energy efficiency, renewables or home performance business for success.

Energy Circle Insights Blog

The Web of Keyword Suggestions | Energy Circle
“What’s in a name? That which we call a rose By any other name would smell as sweet.”-Juliet from Romeo & Juliet (Act II, Scene ii)Dear Juliet: While that may be true, using an obscure name in...
2016: Home Performance, Solar, Programs & More | Energy Circle
Reviewing the last two years’ predictions posts, what most immediately comes to mind is “deja vu all over again.” We’ve previously discussed energy prices, new financing options, the march of solar,...

Free Whitepapers & Guides

Best practices for HVAC and home performance professionals: So you have a website, but does it work? Is it driving business?
Best Practices for Solar Contractors and Installers.(Or, How to Beat the Big Dogs.)
Heard about social media, but don't think it can really help your business?: Think again. This free White Paper covers the very basics of social media for home performance businesses, explaining how it can help your business by establishing your authority and driving leads. In it, we cover: 
What the transition means for your marketing strategy: As an HVAC company, there is a whole world of opportunity waiting for you in the Home Performance realm. More and more people are looking for the "whole-home" approach, and as a business already solidified in the tools of HVAC, you can make a...

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