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We believe in supporting the energy efficiency pros who are making homes more energy efficient, more comfortable, and healthier to live in. Learn about digital marketing and how to position your HVAC, energy efficiency, renewables or home performance business for success.

Energy Circle Insights Blog

Facebook's latest update: What you need to know
Facebook’s latest algorithm change has set many home performance businesses’ and social media marketing strategists’ plans for organic content ablaze, but are circumstances really so dire?The recent...
Countdown to Fall Starts Now. Is Your Marketing Ready?
As the summer sun slowly fades, the countdown to fall begins. With the change of season upon us, it’s time to make adjustments to guarantee business keeps flowing your way. Fall, traditionally, is an...

Free Whitepapers & Guides

With trends like these, who needs enemies?“Home performance.” “Furnace.” “Smart thermostat.” How have these search terms fared in Google over the last ten years? We did some digging to find out. Downloand Energy Circle's Guide to find out what these trends tell us about customer education and your...
When was the last time you updated your website's calls to action (CTAs)? No more excuses! We've put together 50 high-converting HVAC and home performance CTAs for you start testing and implementing on your website.
Best practices for home performance & HVAC professionals.Your Buildings Perform. Does Your Website?An online presence has become as standard a tool for home performance businesses as having a blower door. While many still remain unaware of the whole house approach to comfort, energy efficiency...
What the transition means for your marketing strategy (and why it makes lead generation easier and cheaper).As an HVAC company, there is a whole world of opportunity waiting for you in the home performance realm. More and more people are looking for the "whole-home" approach, and as a business...

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