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We believe in supporting the energy efficiency pros who are making homes more energy efficient, more comfortable, and healthier to live in. Learn about digital marketing and how to position your HVAC, energy efficiency, renewables or home performance business for success.

Energy Circle Insights Blog

The Power of the Net Promoter Score For HVAC
There are four types of people in the world: promoters, neutrals, detractors and those who ask the net promoter score question.The net promoter score (NPS) is a customer loyalty metric that measures...
Email Newsletters Are A Fantastic Way To Drive Traffic Back To Your Website
Email marketing is a great way to connect with customers on a regular basis and remind them of your services and marketing initiatives. Reaching your customers on a monthly or quarterly basis will (...

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Free Whitepapers & Guides

Guide to Indoor Air Quality Monitoring Devices for the Healthy Home
Indoor air quality is poised to become one of the important drivers for whole house oriented businesses delivering healthy, efficient, comfortable buildings. One of catalysts for this opportunity is the explosion of sensors and devices for measuring and testing the air quality in buildings,...
When was the last time you updated your website's calls to action (CTAs)? No more excuses! We've put together 50 high-converting HVAC and home performance CTAs for you start testing and implementing on your website.
Best practices for home performance & HVAC professionals.In the third and final installment of our whitepaper, we will discuss how website analytics are a key tool to measure your success, help determine what is effective and what isn’t, and provide ideas for improvement. As a reminder, Part 1...

Zero-Obligation Marketing Evaluation

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