Complete marketing tool set for efficiency and renewable energy pros

About Us

Who We Are

Energy Circle helps energy efficiency and renewable energy companies excel at web marketing through our unique and industry-specific products, tools, and services. We're constantly on the look-out for the most effective strategies with the highest ROI, so our clients can invest only in what works best. Although based in Maine, we're proud to support 300 of the most successful home performance contractors, HVAC companies, sustainable architects and low-energy builders across 49 US states.

What We Believe 

Our belief is that the residential building energy efficiency opportunity will be led by a new breed of service providers -- knowledgeable about building science, skilled in construction, exceptional at customer service, working house by house and developing custom approaches -- that will succeed by building long term consultative relationships with homeowners. Our mission at Energy Circle is to use our teams deep past experience in business strategy, strategic marketing, brand creation, web and software development, design and writing to support these emerging companies. We recognize that it's very difficult to maintain a solid business development effort while spending long days diagnosing and fixing buildings. We also recognize that the energy efficiency business, while all the rage, isn't making anyone rich right now. 

Our Solution

We’ve built Energy Circle Platinum and Energy Circle PRO as a smart, custom built website and marketing services tool to help energy auditors, home performance contractors and other energy efficiency professionals drive their businesses.The platforms enable contractors to easily manage their marketing, maintain a dynamic online presence, quality leads, and take advantage of online inbound and outbound marketing opportunities. We are an agile technology and marketing solutions company for energy efficiency professionals. 

Meet the Team:

Peter Troast, Founder/CEO. 

Peter Troast leads the Energy Circle team and is a passionate advocate for the home performance industry. He drives innovation for the Energy Circle suite of web and marketing tools built exclusively for companies in the home performance, HVAC, insulation, energy auditing and low energy building sector. He contributes to the popular Energy Circle blog for home performance professionals nationally and is a frequent presenter at national conferences on topics of energy efficiency marketing and communications, use of social media and energy monitoring. He is committed to pro bono work for the industry and currently serves as chair of the Marketing Committee for the Northeast Sustainable Energy Association (NESEA) BuildingEnergy '15 Conference as well as various committees of Efficiency First.

Awakened from a freshmen college stupor by profligate 765KV powerlines in upstate NY, he dropped out of college at 19 to work for Friends of the Earth in Washington, where he had the amazing experience of sharing an office with Amory Lovins. Thanks to mentors like Amory, David Brower and others along the way, he's completely dedicated to scaling energy efficiency via a thriving contractor sector.

In prior business life he was: co-founder/Managing Director of Moulded Fibre Technology (recycled packaging startup acquired in simultaneous IPO by UFP Technologies, Nasdaq: UFPT), Strategic Principal, VIA Group (professional services, marketing consulting), VP Marketing & Brand Strategy, American Skiing Company (a resort consortium sold at historic multiples), and a cofounder/head of internet of FetchDog.com (a VC backed ecommerce site for dog products and information.) He is a graduate of the Resource Economics program at UC Berkeley where he studied in the Energy and Resources Group.

Connect with Peter on LinkedIn and Twitter.

Lisa Fahay, Director of  Customer Service.

Cutting plastic 6-pack rings to spare marine animal life since she was 10, Lisa's environmental values have always been paired with practical application.  She founded Reternity, a full-service recycling service for small businesses and restaurants in the Portland, Maine area.  Later, as a Recycling Specialist at Waste Management of Maine, her persona as resident treehugger was quickly dispelled when she proved to management that recycling could be profitable.  They bought her a truck.  As Deputy Director of GrowSmart Maine, Lisa spearheaded the outreach efforts and drove the van that led the Brookings Institution road trip in 2007.  That road trip, consisting of public 'listening sessions,' informed the research and writing of "Charting Maine's Future:  An Action Plan for Creating Sustainable Future and Quality Places," also known as The Brookings Report.  The Report's release had a significant impact on Maine people and policy-makers.  Its policy recommendations continue to be borne out at the legislative and local levels.  Lisa was trained in the art of Customer Service at L.L. Bean.  Dedication to extremely high standards in customer service drives Lisa's work at Energy Circle.  She is a graduate of the University of Maine, where her love of the state created deep roots.  She has a secret passion for foaming & caulking.

Sage Friedman, Director of Finance.

Sage Friedman: Originally from Weld Maine (in the Western Mountains), Sage is the child of rusticating hippies. After a spending several years working in technology, corporate social responsibility, home furnishings, and luxury chocolates, Sage discovered a passion for energy efficiency while helping to rebuild a traditional family owned contracting company by focusing on weatherization and home performance.  Since joining Energy Circle in 2010, Sage has become passionate about helping people understand and control their energy usage.  Sage now serves as Energy Circle’s Director of Finance.  He has a BA in Economics from Vassar College and an MBA from the Yale University School of Management.  In addition to his passion for efficiency, Sage is an aspirational gourmand, mixologist, and policy wonk.  He lives with his wife, Meagan.

Thomas Scola, Director of Technology

Since 1997, Thomas has specialized in website development, multimedia design, organization and production. He brings experience with Open-Source Content Management Systems, and is proficient in XHTML, CSS, User Interface / User Experience design.

With more than 13 years' experience in the field of interactive marketing strategy and multimedia design, Thomas has been involved in marketing campaigns, developing effective and breakthrough creative solutions for clients that include Microsoft, IBM, General Motors, Verizon, Three Olives Vodka, Pinnacle Vodka, Daily's Cocktails, Gorton's Seafood, University Of Southern Maine, Home Depot and Lowe’s.

Thomas is a 1999 graduate of the Maine College of Art and holds a Bachelor of Fine Arts with a focus in Design, Information Architecture and Digital Media Production. 

Todd Woofenden, Senior Developer

Todd has been developing websites in Drupal since the dark ages of Drupal 4. He started southern Maine's Drupal User Group in 2008, and has been a group manager ever since. He specializes in site information architecture and workflow design, and especially enjoys building new features customized to the business needs of clients.

Since he is responsible for addressing both the needs of site visitors and the needs of site owners who want to see ROI in the web project, he's always asking people what the business objectives are, what the purpose of each feature is, the expected outcomes, and how the site needs to work to achieve all of that. He thinks in terms of data structures and user interfaces (especially while you are telling him the purpose of a feature or how it's supposed to work).

Outside the world of website development, he is the leading subject matter expert in WWI-era submarine chasers, author of the book, Hunters of the Steel Sharks: The Submarine Chasers of WWI, and editor of an extensive online archive of chaser-related photos, documents, and stories (built in Drupal, of course). And, he loves gardening. This, in case you're wondering, is what you can do with a degree in philosophy.

Dylan Riordan, Senior Web Developer

A lifelong tinkerer, it was a natural progression for Dylan Riordan to get into web development while still just a lad. He used to take apart anything he could get his hands on -- toys, gadgets -- just to see what make them tick. (Occasionally he would put them back together, but more often the guts would be repurposed into some crazy machine.) From this background, programming computers was a natural transition.

Dylan started college at the University of Connecticut as a Computer Science major, but wound up with a BFA in Photography after becoming fascinated with filmmaking, photography, sculpture and design. While his academic focus shifted to the arts, his passion for problem-solving drove him to continue his computer development work. After a brief stint working for a web-based company that sold over-priced home furnishings, he joined the Energy Circle team in 2009.

In his spare time, Dylan is renovating an old Victorian house and incorporating energy efficiency improvements wherever possible. 

Dana Pillsbury, Director of Search Engine Marketing

Dana Pillsbury, Energy Circle’s Director of Search Engine Marketing, has spent more than 8 years building and managing PPC strategies for a wide range of businesses and organizations of all sizes, including DicksSportingGoods.com, SportsChalet.com, InMobi.com and many more. Dana is a Google Certified Partner and AdCenter Accredited Pro.

A Maine native, Dana spent his college years studying Business Administration at Messiah College in Pennsylvania before returning to his home state. He currently resides with his family in a 200-year-old farmhouse in Western Maine, where he spends his free time gardening, skiiing, snowmobiling, landscaping, gardening, drumming, and raising chickens.

Jason Gonzalez, PPC Specialist

Jason has spent the last several years building and managing Paid Search accounts for a diverse range of businesses through Ad Words and Bing. A true optimization nerd, he loves reviewing PPC data to find new unique ways to improve accounts. Jason also enjoys interpreting that data and updating his clients on PPC victories through weekly emails and detailed monthly reports. 

Jason has lived in NY, Florida, and Texas, before making Maine, home.  He currently resides with his family in a small cottage in Western Maine, where they enjoy small house living and looking for new ways to simplify and become more energy efficient.  Jason enjoys spending his free time hiking, camping, gardening, taking long road trips, and playing guitar.

Bethany Profaizer, Strategic Marketing Advisor

Bethany has spent the past eight years working in B2B and B2C sales and marketing and has been counting home performance and energy efficiency contractors among her clients since 2010. As Energy Circle’s Strategic Marketing Advisor, Bethany uses her diverse marketing communications experience to help energy efficiency professionals market their businesses. She is passionate about connecting her clients with a customized solution that fits their company’s unique needs and boosts their bottom line. 

Bethany has lived in the deep south, the midwest, both US coasts and even enjoyed a 6-month stint in Antarctica. When she’s not working, she enjoys trekking in remote locations, uncovering Portland's newest hotspots, and hanging with her dog Meili. 

Bethany received her Bachelor of Arts in Communications from Harding University in 2005.

Nate Tower, Director of Digital Marketing Strategy

As Energy Circle's Director of Digital Marketing Strategy, Nate and team design smart and innovative strategies that work to optimize the performance of client websites with the intention of driving real results.  

Nate began his career under the advertising umbrella in NYC during an exciting time for digital media and marketing. As a marketing manager, Nate built programs focused on content integration with a emphasis on leveraging video content. After 6 years in the city his Maine roots got the best of him and he made the transition to Portland.

Prior to Energy Circle, Nate spent two years working as an account manager for a web design studio where he worked closely with clients on custom websites.

Nate lives in Portland with his wife Nova and their dog Baloo. When they're not renovating their building, they're talking about renovating their building. Home performance is frequent conversation at the dinner table. 

Amelia Krahe, Marketing Account Manager

As Energy Circle’s digital marketing account manager, Amelia both develops and implements ongoing marketing strategies for various clients, focusing on lead generation, blogging and content strategy, email marketing, and social media promotion.

A first generation Mainer, Amelia grew up in Gorham and spent her days creating forts, carrying drywall for her family’s home improvement projects, and developing an avid appreciation for reading. She paused her usual modus operandi of horseback riding and barefoot gallivanting to attend school in Washington, DC. There, she studied English and became officially, interminably addicted to the written word. Walker Percy and Flaubert are some of her favorites. While in DC, she completed a thesis on Durkheim’s social themes in a Eugene O’Neill play (captivating, we’re sure), graduated summa cum laude, and led the marketing efforts for a water conservation project, where she honed in on an interest in energy efficiency. In her free time, Amelia likes camping, rock climbing, and drinking unhealthy amounts of tea.

Emily Shaw, Technical Project Manager

Emily helps make sure everything goes smoothly, communicating with clients to learn their needs and coordinating with the team to complete projects efficiently - all while upholding EnergyCircle’s high quality standards and spirit of innovation.  She previously worked at the Council on International Educational Exchange in Portland, ME as a User Experience Analyst.  A New Jersey native, Emily graduated from Dartmouth College with a degree in Engineering (modified with Design) and a double major in Studio Art.  Her thesis project on toy-themed, interactive sculpture earned her high honors.  She loves making things of all kinds, especially if power tools are involved.  In her spare time, Emily paints, sculpts, and does anything active and outdoorsy she can think of.  Her greatest love is her Australian Cattle Dog, Dixie, who redefines the word “diva.”

Alison Romano, Sales and Marketing Coordinator

Ali Romano, Sales & Marketing Coordinator

Alison joined Energy Circle to focus on marketing and outreach efforts. Prior to that she worked with various clients as a brand manager for a small creative studio, lead marketing and outreach efforts at the Northeast Organic Farming Association and spent time as a community organizer at MSEA-SEIU. Prior to that Ali had various marketing and outreach positions at local Boston start-ups. A 2009 graduate from Northeastern University in Boston, with a concentration in Social Entrepreneurship and Marketing, Ali fell in love with Maine while homesteading in Bethel after graduation. For fun she coordinates the Yarmouth Community Garden, teaches yoga, and volunteers on the Community Economic and Development Committee for the town of Poland, where she lives on a small farm. 

Jack Gross, Project Manager

Jack Gross Internet Marketing Intern

Jack grew up a stone’s throw away from the Bridge Street office in Yarmouth and spent many summer afternoons either in or on the Royal River. After spreading his wings and going to school adjacent to New York’s concrete jungles, he developed a deeper appreciation for the natural landscapes of his childhood. This new found appreciation inspired Jack to major in Environmental Studies while attending Vassar College. His studies at Vassar centered around the intersection of natural and urban landscapes, and the ideal of fostering a more symbiotic relationship between the two.

At Energy Circle, Jack manages the EC Pro website development process. From design and content creation to launch and post-launch support, if you're a Pro, new or old, he is your primary contact. He believes strongly in Energy Circle’s mission and is ecstatic to be part of the team(in the circle).

In his civilian life, Jack quietly roots for harsh winters with weekly blizzards that feed his powder skiing addiction. If it’s an activity and you do it outside, he’s probably into it or at least wants to be.

Dan Paradee, Marketing Account Manager

A 2013 graduate from Clark University in Worcester MA, Dan both develops and implements ongoing marketing strategies for various clients as one of Energy Circle’s digital marketing account managers. Dan brings a background in local SEO, online strategy development as well as content creation.

Dan grew up in Gardiner, Maine, but his family hails from New Jersey. He played on the Clark University tennis team during his undergraduate studies and on the weekends will most likely be found on a snowboard at Sugarloaf or out on a golf course. The only thing that made Dan’s transition from Massachusetts back to Maine difficult was his Boston Celtics addiction.

Caleb Grant, The Wonder Guy

Caleb the half intern, half employee hails from the rural countryside of Bowdoin, Maine, where he’s spent most of his years. With little access to people as a kid due to the remote nature of the area, it was there that Caleb cultivated his love for the outdoors and a sense of environmental responsibility.

He now attends Ithaca College in Ithaca, NY where he is on track to major in Environmental Studies, with a minor in Writing. At Energy Circle he is back for his second summer, working in the development team with Emily, Tom, and Todd. He is thrilled to be part of such a great group (of not only people, but dogs) and wishes he could stay forever.

Outside of school and Energy Circle Caleb is an avid longboard enthusiast, and spends most of his days after work or homework rolling down hills. He has also had a love for guitar (whether electric or acoustic) ever since he started playing at 13, and spends much of his time writing music. He secretly hopes his band will make it big someday (though he currently has no band and his biggest fans are his two dogs).

Jack grew up a stone’s throw away from the Bridge Street office in Yarmouth and spent many summer afternoons either in or on the Royal River. After spreading his wings and going to school adjacent to New York’s concrete jungles, he developed a deeper appreciation for the natural landscapes of his childhood. This new found appreciation inspired Jack to major in Environmental Studies while attending Vassar College. His studies at Vassar centered around the intersection of natural and urban landscapes, and the ideal of fostering a more symbiotic relationship between the two.

At Energy Circle, along with a smattering of office odd-jobs, Jack has focused on creating website content, developing mobile sites and helping with general EC Pro maintenance. He has the opportunity to develop different skills each week and is immensely proud of his newly discovered knack for office chair assembly. He believes strongly in Energy Circle’s mission and is ecstatic to be part of the team(in the circle).

In his civilian life, Jack quietly roots for harsh winters with weekly blizzards that feed his powder skiing addiction. If it’s an activity and you do it outside, he’s probably into it or at least wants to be. He recently retired from a long lacrosse career, and is making a transition to the sidelines as the assistant ski coach for Yarmouth High School.

Jack grew up a stone’s throw away from the Bridge Street office in Yarmouth and spent many summer afternoons either in or on the Royal River. After spreading his wings and going to school adjacent to New York’s concrete jungles, he developed a deeper appreciation for the natural landscapes of his childhood. This new found appreciation inspired Jack to major in Environmental Studies while attending Vassar College. His studies at Vassar centered around the intersection of natural and urban landscapes, and the ideal of fostering a more symbiotic relationship between the two.

At Energy Circle, along with a smattering of office odd-jobs, Jack has focused on creating website content, developing mobile sites and helping with general EC Pro maintenance. He has the opportunity to develop different skills each week and is immensely proud of his newly discovered knack for office chair assembly. He believes strongly in Energy Circle’s mission and is ecstatic to be part of the team(in the circle).

In his civilian life, Jack quietly roots for harsh winters with weekly blizzards that feed his powder skiing addiction. If it’s an activity and you do it outside, he’s probably into it or at least wants to be. He recently retired from a long lacrosse career, and is making a transition to the sidelines as the assistant ski coach for Yarmouth High School.