Complete marketing tool set for efficiency and renewable energy pros

About Us

Who We Are

Energy Circle helps energy efficiency and renewable energy companies excel at web marketing through our unique and industry-specific products, tools, and services. We're constantly on the look-out for the most effective strategies with the highest ROI, so our clients can invest only in what works best. Although based in Maine, we're proud to support 300 of the most successful home performance contractors, HVAC companies, sustainable architects and low-energy builders across 49 US states.

What We Believe 

Our belief is that the residential building energy efficiency opportunity will be led by a new breed of service providers -- knowledgeable about building science, skilled in construction, exceptional at customer service, working house by house and developing custom approaches -- that will succeed by building long term consultative relationships with homeowners. Our mission at Energy Circle is to use our teams deep past experience in business strategy, strategic marketing, brand creation, web and software development, design and writing to support these emerging companies. We recognize that it's very difficult to maintain a solid business development effort while spending long days diagnosing and fixing buildings. We also recognize that the energy efficiency business, while all the rage, isn't making anyone rich right now. 

Our Solution

We’ve built Energy Circle Platinum and Energy Circle PRO as a smart, custom built website and marketing services tool to help energy auditors, home performance contractors and other energy efficiency professionals drive their businesses.The platforms enable contractors to easily manage their marketing, maintain a dynamic online presence, quality leads, and take advantage of online inbound and outbound marketing opportunities. We are an agile technology and marketing solutions company for energy efficiency professionals. 

Meet the Team:

Peter Troast, Founder/CEO. 

Peter Troast leads the Energy Circle team, is a passionate advocate for the home performance industry.He rives innovation for both Energy Circle PRO suite of web and marketing tools built exclusively for companies in the home performance, HVAC, insulation, energy auditing and low energy building sector. He contributes to the popular Energy Circle blog for home performance professionals nationallyand is a frequent presenter at national conferences on topics of energy efficiency marketing and communication, use of social media and energy monitoring. He is committed to pro bono work for the industry and currently serves as chair of the Marketing Committee for the Northeast Sustainable Energy Association (NESEA) Building Energy '15 Conference as well as various committees of Efficiency First.

Awakened from a freshmen college stupor by profligate 765KV powerlines in upstate NY, he dropped out of college at 19 to work for Friends of the Earth in Washington, where he had the amazing experience of sharing an office with Amory Lovins. Thanks to mentors like Amory, David Brower and others along the way, he's completely dedicated to scaling energy efficiency via a thriving contractor sector.

In prior business life he was: co-founder/Managing Director of Moulded Fibre Technology (recycled packaging startup acquired in simultaneous IPO by UFP Technologies, Nasdaq: UFPT), Strategic Principal, VIA Group (professional services, marketing consulting), VP Marketing & Brand Strategy, American Skiing Company (a resort consortium sold at historic multiples), and a cofounder/head of internet of FetchDog.com (a VC backed ecommerce site for dog products and information.) He is a graduate of the Resource Economics program at UC Berkeley where he studied in the Energy and Resources Group.

Connect with Peter on LinkedIn and Twitter.

Lisa Fahay, Director of  Customer Service.

Cutting plastic 6-pack rings to spare marine animal life since she was 10, Lisa's environmental values have always been paired with practical application.  She founded Reternity, a full-service recycling service for small businesses and restaurants in the Portland, Maine area.  Later, as a Recycling Specialist at Waste Management of Maine, her persona as resident treehugger was quickly dispelled when she proved to management that recycling could be profitable.  They bought her a truck.  As Deputy Director of GrowSmart Maine, Lisa spearheaded the outreach efforts and drove the van that led the Brookings Institution road trip in 2007.  That road trip, consisting of public 'listening sessions,' informed the research and writing of "Charting Maine's Future:  An Action Plan for Creating Sustainable Future and Quality Places," also known as The Brookings Report.  The Report's release had a significant impact on Maine people and policy-makers.  Its policy recommendations continue to be borne out at the legislative and local levels.  Lisa was trained in the art of Customer Service at L.L. Bean.  Dedication to extremely high standards in customer service drives Lisa's work at Energy Circle.  She is a graduate of the University of Maine, where her love of the state created deep roots.  She has a secret passion for foaming & caulking.

Connect with Lisa on Twitter.

Sage Friedman, Director of Finance.

Sage Friedman: Originally from Weld Maine (in the Western Mountains), Sage is the child of rusticating hippies. After a spending several years working in technology, corporate social responsibility, home furnishings, and luxury chocolates, Sage discovered a passion for energy efficiency while helping to rebuild a traditional family owned contracting company by focusing on weatherization and home performance.  Since joining Energy Circle in 2010, Sage has become passionate about helping people understand and control their energy usage.  Sage now serves as Energy Circle’s Director of Finance.  He has a BA in Economics from Vassar College and an MBA from the Yale University School of Management.  In addition to his passion for efficiency, Sage is an aspirational gourmand, mixologist, and policy wonk.  He lives with his wife, Meagan.

Thomas Scola, Director of Technology

Since 1997, Thomas has specialized in website development, multimedia design, organization and production. He brings experience with Open-Source Content Management Systems, and is proficient in XHTML, CSS, User Interface / User Experience design.

With more than 13 years' experience in the field of interactive marketing strategy and multimedia design, Thomas has been involved in marketing campaigns, developing effective and breakthrough creative solutions for clients that include Microsoft, IBM, General Motors, Verizon, Three Olives Vodka, Pinnacle Vodka, Daily's Cocktails, Gorton's Seafood, University Of Southern Maine, Home Depot and Lowe’s.

Thomas is a 1999 graduate of the Maine College of Art and holds a Bachelor of Fine Arts with a focus in Design, Information Architecture and Digital Media Production. 

Todd Woofenden, Senior Developer

Todd has been developing websites in Drupal since the dark ages of Drupal 4. He started southern Maine's Drupal User Group in 2008, and has been a group manager ever since. He specializes in site information architecture and workflow design, and especially enjoys building new features customized to the business needs of clients.

Since he is responsible for addressing both the needs of site visitors and the needs of site owners who want to see ROI in the web project, he's always asking people what the business objectives are, what the purpose of each feature is, the expected outcomes, and how the site needs to work to achieve all of that. He thinks in terms of data structures and user interfaces (especially while you are telling him the purpose of a feature or how it's supposed to work).

Outside the world of website development, he is the leading subject matter expert in WWI-era submarine chasers, author of the book, Hunters of the Steel Sharks: The Submarine Chasers of WWI, and editor of an extensive online archive of chaser-related photos, documents, and stories (built in Drupal, of course). And, he loves gardening. This, in case you're wondering, is what you can do with a degree in philosophy.

Dylan Riordan, Senior Web Developer

A lifelong tinkerer, it was a natural progression for Dylan Riordan to get into web development while still just a lad. He used to take apart anything he could get his hands on -- toys, gadgets -- just to see what make them tick. (Occasionally he would put them back together, but more often the guts would be repurposed into some crazy machine.) From this background, programming computers was a natural transition.

Dylan started college at the University of Connecticut as a Computer Science major, but wound up with a BFA in Photography after becoming fascinated with filmmaking, photography, sculpture and design. While his academic focus shifted to the arts, his passion for problem-solving drove him to continue his computer development work. After a brief stint working for a web-based company that sold over-priced home furnishings, he joined the Energy Circle team in 2009.

In his spare time, Dylan is renovating an old Victorian house and incorporating energy efficiency improvements wherever possible. 

Dana Pillsbury, Director of Search Engine Marketing

Dana Pillsbury, Energy Circle’s Director of Search Engine Marketing, has spent more than 8 years building and managing PPC strategies for a wide range of businesses and organizations of all sizes, including DicksSportingGoods.com, SportsChalet.com, InMobi.com and many more. Dana is a Google Certified Partner and AdCenter Accredited Pro.

A Maine native, Dana spent his college years studying Business Administration at Messiah College in Pennsylvania before returning to his home state. He currently resides with his family in a 200-year-old farmhouse in Western Maine, where he spends his free time gardening, skiiing, snowmobiling, landscaping, gardening, drumming, and raising chickens.

Bethany Profaizer, Sales Manager

Bethany has spent the past eight years working in B2B and B2C sales and marketing and has been counting home performance and energy efficiency contractors among her clients since 2010. As Energy Circle’s onboarding specialist, Bethany uses her diverse marketing communications experience to help energy efficiency professionals market their businesses. She is passionate about connecting her clients with a customized solution that fits their company’s unique needs and boosts their bottom line. 

Bethany has lived in the deep south, the midwest, both US coasts and even enjoyed a 6-month stint in Antarctica. When she’s not putting her genius to work for her Energy Circle clients, she enjoys trekking in remote locations, brewing imperial stouts with her husband, and hanging with her dogs Meili and Willamette. 

Bethany received her Bachelor of Arts in Communications from Harding University in 2005.

Emily Shaw, Technical Project Manager

Emily helps make sure everything goes smoothly, communicating with clients to learn their needs and coordinating with the team to complete projects efficiently - all while upholding EnergyCircle’s high quality standards and spirit of innovation.  She previously worked at the Council on International Educational Exchange in Portland, ME as a User Experience Analyst.  A New Jersey native, Emily graduated from Dartmouth College with a degree in Engineering (modified with Design) and a double major in Studio Art.  Her thesis project on toy-themed, interactive sculpture earned her high honors.  She loves making things of all kinds, especially if power tools are involved.  In her spare time, Emily paints, sculpts, and does anything active and outdoorsy she can think of.  Her greatest love is her Australian Cattle Dog, Dixie, who redefines the word “diva.”

Ryan Buckley, Marketing Strategist

Ryan joined the Energy Circle team in 2014 as a marketing manager and brings with him content marketing experience and a deep passion for all things energy efficiency.

Prior to coming to Energy Circle, Ryan spent four months in Ecuador and Costa Rica researching the sustainability -- social, environmental and financial -- of banana production in tropical Latin America. This research led to a position with Equal Exchange marketing fair-trade bananas and launching a national “know your grower” campaign. 

Afterwards, a one year stint in New Zealand introduced him to the world of building science and sustainable home design -- passions (geekery) which he is freely allowed to pursue at Energy Circle. In his free time, Ryan enjoys riding his bicycle in all types of inclement weather and braving the icy Maine waters for the occasional surf session.

Alison Romano, Sales and Marketing Coordinator

Ali Romano, Sales & Marketing Coordinator

Alison joined Energy Circle to focus on marketing and outreach efforts. Prior to that she worked with various clients as a brand manager for a small creative studio, lead marketing and outreach efforts at the Northeast Organic Farming Association and spent time as a community organizer at MSEA-SEIU. Prior to that Ali had various marketing and outreach positions at local Boston start-ups. A 2009 graduate from Northeastern University in Boston, with a concentration in Social Entrepreneurship and Marketing, Ali fell in love with Maine while homesteading in Bethel after graduation. For fun she coordinates the Yarmouth Community Garden, teaches yoga, and volunteers on the Community Economic and Development Committee for the town of Poland, where she lives on a small farm. 

Jeremy Parmley, Digital Multimedia Intern

Jeremy Parmley, Digital Multimedia InternJeremy is originally from Eliot, Maine and finished his bachelors degree in Media Studies at the University of Southern Maine specializing in media production. As an Intern at Energy Circle, Jeremy is responsible for gathering visual content in the form of photo and video that will be used as content for the creation of different sites. He often finds himself in the office, or out in the field capturing the highlights of the home performance industry. In his free time, he enjoys surfing, building projects, photography, films, guitar, and enjoying good times with friends, and family.

Anna Hoch, Marketing Account Manager

Anna Hoch, Marketing Account ManagerOriginally from America’s Dairyland, Anna has been living in New England for the past six years and now considers herself to be an east-coaster. A graduate from the University of Vermont with a Bachelor’s degree in Environmental Science, Anna has spent her recent years in Vermont, Massachusetts and now southern Maine. While in school her educational focus was water and natural resource conservation along with time spent abroad combating climate change in the Yukon Territory of Canada. In the summer of 2013 she took a naturalist position with the National Marine Sanctuary of Stellwagen Bank, where she was the staff environmental expert on endangered Humpback Whale watches.

Eager to make an impact in all facets of environmentalism, Anna then took a sales position at an energy solutions company in Boston. There she developed a passion and understanding of home energy conservation through outreach marketing. Here at Energy Circle, Anna supports the marketing team by contributing a fresh approach to social media through her well rounded environmental perspective. Anna could not be happier working for socially responsible and environmentally friendly businesses, dedicated to help them grow with our world-class marketing groundwork.

Jack Gross, Internet Marketing Intern

Jack Gross Internet Marketing Intern

Jack grew up a stone’s throw away from the Bridge Street office in Yarmouth and spent many summer afternoons either in or on the Royal River. After spreading his wings and going to school adjacent to New York’s concrete jungles, he developed a deeper appreciation for the natural landscapes of his childhood. This new found appreciation inspired Jack to major in Environmental Studies while attending Vassar College. His studies at Vassar centered around the intersection of natural and urban landscapes, and the ideal of fostering a more symbiotic relationship between the two.

At Energy Circle, along with a smattering of office odd-jobs, Jack has focused on creating website content, developing mobile sites and helping with general EC Pro maintenance. He has the opportunity to develop different skills each week and is immensely proud of his newly discovered knack for office chair assembly. He believes strongly in Energy Circle’s mission and is ecstatic to be part of the team(in the circle).

In his civilian life, Jack quietly roots for harsh winters with weekly blizzards that feed his powder skiing addiction. If it’s an activity and you do it outside, he’s probably into it or at least wants to be. He recently retired from a long lacrosse career, and is making a transition to the sidelines as the assistant ski coach for Yarmouth High School.

Will Mallett, Former Web Content Writer

Will writes custom and premium content for the Energy Circle PRO marketing platform while contributing to the popular Energy Circle blog, where his articles focus on bridging the gap between home performance contractors and homeowners by a) demystifying building science for homeowners, and b) providing marketing insights for home energy professionals, with a focus on inbound and web marketing.

A 2008 graduate of Middlebury College in Vermont, where he majored in History and graduated with honors after writing a thesis on Ralph Waldo Emerson’s influence on the major European philosophical movements of the 20th century, Will worked as a residential construction laborer in Northern Maine before joining Energy Circle in 2009.

Caleb Grant, Former Intern

Caleb the intern hails from the rural countryside of Bowdoin, Maine, where he’s spent most of his years. With little access to people as a kid due to the remote nature of the area, it was there that Caleb cultivated his love for the outdoors and a sense of environmental responsibility.

He now attends Ithaca College in Ithaca, NY where he is on track to major in Environmental Studies, with a minor in Writing. At Energy Circle he tackles a wide variety of tasks as the token intern, with his official title “Energy Circle Marketing Intern” . He spends time helping create content for websites, performing on-going marketing for existing ones, and helping clients with managing their websites, among many other tasks. He is thrilled to be part of such a great group (of not only people, but dogs) and wishes he could stay forever.

Outside of school and Energy Circle Caleb is an avid longboard enthusiast, and spends most of his days after work or homework rolling down hills. He has also had a love for guitar (whether electric or acoustic) ever since he started playing at 13, and spends much of his time writing music. He secretly hopes his band will make it big someday (though he currently has no band and his biggest fans are his two dogs).

Conrad Birkett, The Other Former Intern

Conrad Birkett joined Energy Circle as a semester-long intern for the fall ‘13. While his work mainly focused on researching potential client leads, he became increasingly involved with all elements of the business. Every day is an opportunity to learn something new about the industry, and ultimately move Conrad further toward shaping his senior thesis.

The lowly intern hails from a nearby island (no bridge) called Chebeague, but should be treated just like anybody else. By coincidence, he graduated high school down the street from Energy Circle with the North Yarmouth Academy class of 2010, and was happy to be in the office rather than running hill-sprints outside with the track team. This spring ‘14, he graduated from Endicott College with a bachelors degree in business management and a minor in creative writing. And if all else fails, he will likely return to his island for a lifetime of lobstering.

Conrad showed up on Halloween in a full bear costumer.  The team secretly planned to shackle him to his desk on his last day so he could never leave.  We're leaving his bio on this page in hopes that he'll come back.

Jack grew up a stone’s throw away from the Bridge Street office in Yarmouth and spent many summer afternoons either in or on the Royal River. After spreading his wings and going to school adjacent to New York’s concrete jungles, he developed a deeper appreciation for the natural landscapes of his childhood. This new found appreciation inspired Jack to major in Environmental Studies while attending Vassar College. His studies at Vassar centered around the intersection of natural and urban landscapes, and the ideal of fostering a more symbiotic relationship between the two.

At Energy Circle, along with a smattering of office odd-jobs, Jack has focused on creating website content, developing mobile sites and helping with general EC Pro maintenance. He has the opportunity to develop different skills each week and is immensely proud of his newly discovered knack for office chair assembly. He believes strongly in Energy Circle’s mission and is ecstatic to be part of the team(in the circle).

In his civilian life, Jack quietly roots for harsh winters with weekly blizzards that feed his powder skiing addiction. If it’s an activity and you do it outside, he’s probably into it or at least wants to be. He recently retired from a long lacrosse career, and is making a transition to the sidelines as the assistant ski coach for Yarmouth High School.

Jack grew up a stone’s throw away from the Bridge Street office in Yarmouth and spent many summer afternoons either in or on the Royal River. After spreading his wings and going to school adjacent to New York’s concrete jungles, he developed a deeper appreciation for the natural landscapes of his childhood. This new found appreciation inspired Jack to major in Environmental Studies while attending Vassar College. His studies at Vassar centered around the intersection of natural and urban landscapes, and the ideal of fostering a more symbiotic relationship between the two.

At Energy Circle, along with a smattering of office odd-jobs, Jack has focused on creating website content, developing mobile sites and helping with general EC Pro maintenance. He has the opportunity to develop different skills each week and is immensely proud of his newly discovered knack for office chair assembly. He believes strongly in Energy Circle’s mission and is ecstatic to be part of the team(in the circle).

In his civilian life, Jack quietly roots for harsh winters with weekly blizzards that feed his powder skiing addiction. If it’s an activity and you do it outside, he’s probably into it or at least wants to be. He recently retired from a long lacrosse career, and is making a transition to the sidelines as the assistant ski coach for Yarmouth High School.