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News for Professionals

Articles and information for Energy Efficiency Professionals that improve your business and elevate the industry.

May 14

ACI New Orleans 2015: Peter Troast's Big Takeaways Professional content

Innovations in Home Performance Marketing: A Contractors Panel

The ACI National Conference is my favorite event of the year - exhilarating and exhausting all at the same time. Add in a healthy dose of New Orleans shenanigans and, well… let’s just say… Read the full story

May 5

My Thoughts on Receiving the Tony Woods Award for Excellence in Advancing the Home Performance Industry Professional content

Peter Troast, CEO & Founder of Energy Circle

I am deeply touched and honored to have received the Tony Woods Award for Excellence in Advancing the Home Performance Industry. Unfortunately, Tony passed away before I had a chance to meet him, but… Read the full story

April 8

Five Things To Do Each Week Professional content

Google+ Page Helps Inspect It Right Rank in Google Search with Stars!

Keeping your website fresh is one of the most challenging things contractors face, but an increasingly critical part to making your online presence perform. Herewith: 5 things you should try to do every week… Read the full story

April 1

Huge New Business Opportunity in Infrared Professional content

At Energy Circle, we’re constantly scanning the landscape to uncover new revenue opportunities for home performance experts. Despite a long, cold winter, things have been heating up in the infrared thermography market based on groundbreaking… Read the full story

March 26

Google’s Mobile Armageddon: What You Need to Know (and Do) by April 21st Professional content

How to determine whether your website (and your business) will be impacted by the Google Mobile Armageddon algorithm update going into place on April 21. Read the full story

February 23

The Uber-ization of Home Performance: Will "On-Demand Local Services" Eat Your Lunch? Professional content

The players in the emerging ODLS market

Energy Circle begins our evaluation of on demand local services (ODLS), which are especially relevant to the local marketing landscape. It is a trend that is reshaping how the home performance industry interacts with… Read the full story

February 12

Moz’s LocalUp Local Search Conference: Key Takeaways for the Home Performance Community Professional content

35 Tweets That Show How You Missed LocalUp

Peter Troast, Energy Circle’s CEO & Founder, breaks down the best of the best from this year's premier digital marketing event, LocalUp Advanced SEO, from the latest in local tactics for PPC to reviews… Read the full story

January 28

Customer Lifetime Value in Home Performance: Are You Thinking Long Term? Professional content

The cheapest lead is the customer you already have: CLV Takeaways.

The Customer Lifetime Value (CLV) is a tool we use in home performance marketing to measure the "worth" of a lead over time rather than for just one job. Read the full story

January 18

Adventures in Hiring at Energy Circle (or How Not To Do Stupid Things) Professional content

From our experience hiring people at Energy Circle, this post is the cheat. Think of it as an important read before you spend a few hours applying for a job with us. Read the full story

January 8

2015 Home Performance Trends: Peter Troast's Predictions Professional content

Home performance companies should develop a solar offering in 2015

Our perspective on the coming year from a business, economy and policy viewpoint. No doubt an interesting year ahead with some serious challenges and exceptional opportunities. Read the full story

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