Complete marketing tool set for efficiency and renewable energy pros

News for Professionals

Articles and information for Energy Efficiency Professionals that improve your business and elevate the industry.

July 17

4 Ways to Market Home Performance During the Summer Swelter Professional content

rising summer heat

Just because it's summer doesn't mean you can't be raking in leads. Many homeowners don't recognize proper home performance services can have their house cooler, cheaper, and more comfortable during the hot summer months.… Read the full story

July 3

The Energy Audit of the Future Professional content

In this post, Peter takes a look at two big opportunities to expand the services offered by whole house energy auditors and contractors--healthy home and electric car/home integration. Read the full story

July 2

Making Your Website Perform: Building Your Authority with Superlinks Professional content


As the search engines of today hone their craft, the relevance of links to your field is becoming increasingly important. That's where "superlinks" come into play. They are high authority websites, in our case… Read the full story

June 13

Welcome Google My Business! Our Take on the Big News in Local Search Professional content

Google My Business. Finally it's arrived. While it may not solve every issue that companies face while setting up and managing their local business pages, it's a huge step in the right direction and… Read the full story

June 5

4 Simple Ideas for Fresh Content for Your Website Professional content

Everyone's achilles heel, fresh content on your website is very important and will pay dividends over time. Here are 4 easy ways to keep your site from feeling like a stale loaf of bread.… Read the full story

May 28

The BPI GoldStar Contractor Program: Why Home Performance Companies Should Join Professional content

The Building Performance Institute (BPI) recently announced its new GoldStar Contractor Program. We think that quality oriented home performance companies should join. Here's the case. Read the full story

May 23

The Future of Third Party Reviews? Our First Look at WhoDoYou Professional content

whodoyou review

Third party reviews continue to be a critical success factor for home performance companies. In this post, we review a new approach by WhoDoYou that scrapes commentary from Facebook. Very interesting. Read the full story

May 15

Breaking: Changes to Google Review Snippets and Why it Matters Professional content

Google continues to ratchet up the exposure of review content, and recent changes to Review Snippets are making this even more critical. Here's what's changing and how to take advantage of it. Read the full story

May 12

ACI Detroit 2014 Review: My Big Takeaways Professional content

Peter Troast's Review of the 2014 ACI National Conference in Detroit. Major takeaways including a more market/contractor driven future, the rise of indoor air quality, a maturing home performance industry and more. Read the full story

April 23

What is "Barnacle SEO," and How Can It Help Your Business? Professional content

Why "Barnacle SEO" is a critically important local search strategy for home performance businesses looking to get new customers. Read the full story

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