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Articles and information for Energy Efficiency Professionals that improve your business and elevate the industry.

May 15
from Technology Watch

Is Call Tracking a Good Idea for Home Performance Companies? Professional content

call tracking: good idea or not?

Call tracking can be a good way for home performance companies to measure the effectiveness of marketing efforts, but proceed with caution. Read the full story

May 13
from News & Trends

My Take on the 2013 ACI National Home Performance Conference Professional content

A few observations on the 2013 ACI National Home Performance Conference in Denver, a bright spot in a home performance industry that's poised for expansion. Read the full story

May 9
from Technology Watch

Get New Customers with Facebook Lookalike Audiences Professional content

Facebook Ad Lookalike Audiences allows you to advertise directly to Facebook users who are similar to your existing home performance customers. Read the full story

May 8
from Technology Watch

SEO Quick-Tip: Respect the Robots, but Write for People First. Professional content

When blogging or creating new web pages for your home performance website, be sure to write for humans first and robots second. Read the full story

May 2
from Technology Watch

Email Marketing Basics for Home Performance Professional content

The basics of email marketing for home performance companies, including why you should use email, how to use email, and how to effectively turn email blasts into jobs. Read the full story

April 30
from News & Trends

Energy Audit Software Breakthroughs at ACI Professional content

At the ACI National Home Performance Conference in Denver, strides are being made toward a data standard that will greatly simplify the audit-to-upgrade process. Read the full story

April 25
from Thinkers

How to Engage with Energy Circle at the ACI National Conference Professional content

Be sure to check out Energy Circle PRO at the ACI National Home Performance Conference in Denver next week! Read the full story

April 25
from Technology Watch

Structuring Your Website for SEO & Conversion Professional content

How you can acquire customers for your home performance business by setting up a website with a strong Information Architecture and an intuitive structure. Read the full story

April 24
from News & Trends

Things I'm Looking Forward to at the 2013 ACI National Home Performance Conference. Professional content

ACI - Affordable Comfort

There's always much to look forward at the annual ACI National Home Performance Conference; here are a few of the things I'm most excited about for this year's conference in Denver. Read the full story

April 18
from News & Trends

Google Places, Lead Gen, SEO and How to Recognize Scumbags. Professional content

How home performance companies can sniff out potential online scams, or shady marketing companies that want your money. Read the full story

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