Complete marketing tool set for efficiency and renewable energy pros

News for Professionals

Articles and information for Energy Efficiency Professionals that improve your business and elevate the industry.

November 18

Good Calls to Action: Providing Context and Driving Leads Professional content

CTAs are an important piece of your website’s overall content strategy

What's the best way to turn readers into potential customers? Providing web visitors with an obvious next step via a strong call to action. Let's dig into good calls to action: providing context and… Read the full story

September 9

An Online Customer Review Process that Works Professional content

Build more positive reviews & monitor/alert for negative reviews.

As you know from our past blog posts, online reviews are very important for home performance companies. Reviews allow customers to trust your company and they improve local SEO. At Energy Circle, we… Read the full story

August 24

Avoid Being “Closed Now” on Google! Professional content

The internet doesn’t take the weekend off. Avoid 'Closed Now' listing on Google.

Almost every local search result for home performance has been relegated to the local 3 stack. As if it weren’t hard enough to rank, now we’re competing for only 3 spaces. Additionally your hours… Read the full story

August 17

Creating a Rockin’ Facebook Ad Professional content

Components of a Rockin Facebook Ad Campaign for Home Performance Professionals

By now you’re 1.) convinced that using Facebook ads is a great idea for your business and 2.) really good at targeting your specific audience. The final ingredient for your potent Facebook ad cocktail?… Read the full story

August 10

Google's Big Local Search Change: Implications for Home Performance Professional content

Google Local Search Packs Move to a 3 display.

On August 7th, Mother Google dropped another bombshell. This one affects all local businesses, but has important implications for companies providing all types of home performance services, from HVAC to insulation to healthy home. Read the full story

July 30

9 Ideas for Lead Capture for High-Performance Home Builders Professional content

Sales funnel for High Performance Home Builders: multi-stage lead capture

One of the greatest marketing challenges for builders and remodelers, and especially for those in the high performance (or green or passive or net zero or EnergyStar) market, is lead capture. At Energy Circle,… Read the full story

July 10

EC PRO Platform 101: How To Create Lead-Generating Landing Pages Professional content

Energy Circle's EC PRO platform has built in Lead Capture Forms.

At Energy Circle, when we talk about utilizing landing pages, we are referring to pages that drive conversions and target a specific service or offering. We review how to create lead-generating landing pages. Read the full story

June 26

Advanced Targeting with Facebook Ads: What you Need to Know (or, “Becoming a Professional Creeper”) Professional content

Facebook Ad targeting

Home performance, insulation, and HVAC companies are inherently service area-specific (SABs), so location targeting is an invaluable asset as we create Facebook ad campaigns. The extreme specificity of Facebook’s advanced targeting features ensure that… Read the full story

June 19

Why Use Facebook Ads? 5 Reasons to Start Your Campaigns TODAY Professional content

A Steady Stream Of Cool New Features For Facebook Audience Targeting

It is with much geekery that I begin our 3 part exploration of Facebook ads. First up, the important, fundamental question: why use ‘em? If you’re not using Facebook ads by now, it’s seriously… Read the full story

June 12

Google Update: Local Home Performance Companies vs. Big Shot Directories Professional content

Constant Change: Google’s Local Algorithm

The only constant about Google’s algorithms is change. Google has once again made updates to the SERPs (search engine result pages), and this time it could affect home performance companies. Read the full story

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