Complete marketing tool set for efficiency and renewable energy pros

News for Professionals

Articles and information for Energy Efficiency Professionals that improve your business and elevate the industry.

January 28

Customer Lifetime Value in Home Performance: Are You Thinking Long Term? Professional content

The cheapest lead is the customer you already have: CLV Takeaways.

The Customer Lifetime Value (CLV) is a tool we use in home performance marketing to measure the "worth" of a lead over time rather than for just one job. Read the full story

January 18

Adventures in Hiring at Energy Circle (or How Not To Do Stupid Things) Professional content

From our experience hiring people at Energy Circle, this post is the cheat. Think of it as an important read before you spend a few hours applying for a job with us. Read the full story

January 8

2015 Home Performance Trends: Peter Troast's Predictions Professional content

Home performance companies should develop a solar offering in 2015

Our perspective on the coming year from a business, economy and policy viewpoint. No doubt an interesting year ahead with some serious challenges and exceptional opportunities. Read the full story

December 30

Energy Circle Year in Review 2014 Professional content

It was a big year for us at Energy Circle. Here's a summary of accomplishments, new products launched, results we've achieved for clients and a peek at what's on our minds for 2015. Plus… Read the full story

December 18

From the Experts: Home Performance Industry Predictions for 2015 Professional content

Home Performance Industry Predictions for 2015

With the fast-paced changes in technology and policy shaping our industry, 2015 will be an exciting and innovative year in home performance. Read the full story

December 11

A Look Back on 2014: Did Our Predictions Make the Grade? Professional content

Aggregate Paid Search Performance | Energy Circle

It’s becoming a tradition at Energy Circle that at the end of each year we take a look back and the trends and opportunities that we forecasted for the previous year. Before we eagerly… Read the full story

November 20

How to Do Mobile Right: Building an Action Based Mobile Site to Drive Leads Professional content

Energy Circle Action Based Mobile Marketing

By following a few simple guidelines to build an effective mobile site you can maximize a call to action that connects with new customers when they need your services the most. Read the full story

November 12

Don't Start Redesigning Your Website Until You Answer These Questions Professional content

website-redesign-questions-energy-circle

If you ask these 5 questions before starting to redesign your company website, you'll be able to make the most of your money and create a site that drives your business. Read the full story

November 4

Building Bigger Impact: The Value of Your Website's Domain Authority Professional content

In a competitive market like Home Performance, Domain Authority is the single most important factor impacting general online success. We'll clarify what this metric means for your website and how to influence it. Read the full story

October 24

Local Search Ranking Factors 2014 - What it Means for Home Performance Businesses Professional content

Moz 2014 Local Search Ranking Factors Report

Every year the Local Search Ranking Factors is one of our favorite posts, and this year is no different. Peter Troast reviews the most important takeaways to move up in local rankings. Read the full story

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