Whitepapers & Guides

Acquiring site traffic and driving qualified leads. At Energy Circle, we work with HVAC companies dedicated to promoting comfortable, efficient, healthy buildings. Our team offers unique and industry-specific products, tools and services for performance-driven digital marketing to HVAC companies...
What the transition means for your marketing strategy (and why it makes lead generation easier and cheaper).As an HVAC company, there is a whole world of opportunity waiting for you in the home performance realm. More and more people are looking for the "whole-home" approach, and as a business...
Guide to Indoor Air Quality Monitoring Devices for the Healthy Home
Indoor air quality is poised to become one of the important drivers for whole house oriented businesses delivering healthy, efficient, comfortable buildings. One of catalysts for this opportunity is the explosion of sensors and devices for measuring and testing the air quality in buildings,...
Successful strategies you need to know & shifts in your marketing to hit Baby Boomers. Are you targeting the most lucrative audience for your business? Recognizing your largest and most-likely-to-buy audience is fundamental to growing jobs and leads.
Want more HVAC marketing strategies for spring weather? Download our checklist for more tips!As spring temperatures rise marketing initiatives for springtime customer acquisition are in full swing. We've created a cheatsheet for increasing opportunities to reach people preparing for the cooling...
Customer Relationship Management (CRM) applications can be a valuable tool for Home Performance Contractors, Auditors and various other home energy related businesses, offering a low-cost suite of tools that allow you to manage your business more effectively and more efficiently than the methods of...
How using Facebook Ads can benefit your business.We focus on when you should consider paid Facebook ads for building brand awareness and, to a limited extent, conversion on your company’s website. We also review the most effective tactics for ad creative, targeting and implementation.
Best practices for home performance & HVAC professionals.Your Buildings Perform. Does Your Website?An online presence has become a standard tool for HVAC and home performance businesses, as standard as offering a tune-up or having a blower door.
When was the last time you updated your website's calls to action (CTAs)? No more excuses! We've put together 50 high-converting HVAC and home performance CTAs for you start testing and implementing on your website.
Best practices for home performance & HVAC professionals.Your Buildings Perform. Does Your Website?An online presence has become as standard a tool for home performance businesses as having a blower door. While many still remain unaware of the whole house approach to comfort, energy efficiency...
With trends like these, who needs enemies?“Home performance.” “Furnace.” “Smart thermostat.” How have these search terms fared in Google over the last ten years? We did some digging to find out. Downloand Energy Circle's Guide to find out what these trends tell us about customer education and your...
Producing content on a whim and expecting to reap the rewards is unrealistic. However, if you devote your energy to creating content that has several key elements, you’ll be preparing yourself for success.Are you ready to see how the new model of content marketing can enhance your business? Contact...
Best practices for home performance & HVAC professionals.In the third and final installment of our whitepaper, we will discuss how website analytics are a key tool to measure your success, help determine what is effective and what isn’t, and provide ideas for improvement. As a reminder, Part 1...
Did you know that nearly 78% of people who contact your business from the web for the first time do so through the phone? This does not diminish the significance of your website (which, in the majority of cases, is going to be how people find out about you in the first place), but it does certainly...
Best Practices for Solar Contractors and Installers.(Or, How to Beat the Big Dogs.)
Home energy monitoring has been a hot topic in the home energy efficiency sphere for the past few years. While monitoring your energy use doesn't save energy by itself, it's a great way to rein in your home's energy consumptino by increasing each member of your family's awareness of the energy they...
Gmail is one of the world’s most popular email providers, and for good reason: it’s easy to use, it has nearly unlimited storage, and it allows easy integration with the whole suite of Google Apps. This Guide is intended to serve as an intro to Gmail for your home performance business, explaining...
Heard about social media, but don't think it can really help your business?: Think again. This free White Paper covers the very basics of social media for home performance businesses, explaining how it can help your business by establishing your authority and driving leads. In it, we cover: 
Low-cost, high-impact tactics to grow your business: As an Energy Rater or Auditor you are likely often presented with the unique challenge of a majority of your business coming frombuilders, contractors, and architects, while you still offer a great service to homeowners. There is no denying...

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