5 Things You Should Have on Your Careers Page

Maurine Anderson Energy Circle Content

If you own a Home Performance, HVAC or Solar business that is dedicated to providing outstanding customer service, then you know what a dog-eat-dog world it can be when it comes to finding and hiring excellent talent. Never in our industry’s history has the recruitment challenge been as great as it is now.

That’s why many companies in these industries add a Careers, Employment, or Join Our Team page to their website. A careers page has the power to attract skilled professionals to your company so you can offer the best possible service to your customers.

But what makes an effective careers page, exactly? If you’re considering adding a page about employment opportunities to your website, make sure it has the following key elements.

Your Competitive Advantage

What makes your business so special? Why, for example, should a heating and cooling specialist with 20 years in the industry choose you over another HVAC company in the area?

Here are some things you could highlight:

  • The knowledge and expertise of the company owners
  • Your company mission and values
  • The high tech equipment and advanced techniques you use
  • Your commitment to making a difference in the community
  • The opportunities for advancement you offer
  • A positive work environment

There’s a statement that tells skilled professionals why they should apply.

Perks & Benefits

You can also attract the right candidates by listing the perks and benefits your company offers. Do you offer 401(k) and paid medical, dental and vision insurance? Let your potential applicants know! Not every company out there offers those kinds of benefits, so mentioning them could really set you apart from the competition.

Some perks and benefits you might highlight are paid vacation; paid overtime; health, vision, and dental insurance; a retirement plan; worker’s compensation; disability insurance; or company discounts.

Open Positions

Any HVAC, Home Performance or Solar company is going to have a wide range of recruitment needs, from office staff and salespeople to designers, engineers, and technicians. To ensure that you attract the right candidates to your company, it’s a good idea to include current open positions on your careers page.

There are a few ways you might do this.

Maintain a list of open positions

You could keep a running list of open positions on your careers page and update it regularly to include new positions with short descriptions. This option will require you to be diligent about keeping your website up-to-date.

Use a recruitment management plug-in

Another option is to add a recruitment management plug-in to your website, which automatically pulls in open position data from your recruitment management system.

This website uses a recruitment management plug-in from Hireology to make it easy for candidates to explore open positions.

Invite people to contact you about open positions

We’ve also worked with clients who would prefer not to list current job openings on their website. If this is the case for you, be sure to still include general messaging which tells visitors that you are often looking for skilled professionals and that you welcome inquiries about open positions.

At Energy Circle, we’ve taken all of these routes in creating career pages for our clients. Which route you take will depend on your preferences and what works best for you.

How to Apply

Even the best careers page out there means nothing if interested candidates have no way to applying or contacting the company. On your careers page, make it easy for applicants to get in touch with you.

If you’re listing open positions on your careers page

If you’re listing open positions on your careers page, be sure to include an “Apply Now” button next to open positions. This button could take the user to a simple email  form or to a new page where they complete a more involved application process.

This HVAC and plumbing company makes it easy for experienced professionals to apply for open positions. On their website, Job applicants can sort the available positions by location and job title and then click "Apply Now" to view the full job description and complete the application process on a dedicated recruitment management site.

All “open positions” sections — including those with recruitment management integration — should have a contact form that invites interested candidates to apply. If your goal is to build a large pool of potential candidates from which to choose, it’s best to make the contact process simple and straightforward to encourage more people to reach out. If, however, you’re only interested in hearing from strongly qualified and motivated applicants, you might consider requiring a more comprehensive application process upfront. How you filter incoming candidates entirely depends on the recruiting and hiring process that makes most sense for you and your business.  

If you want candidates to ask you about open positions

If you want candidates to ask you about open positions, be sure to include a contact form and your phone number in a prominent location on the page. Again, this contact form may be as straightforward or detailed as you prefer. We recommend erring on the side of simple to invite as many applicants as possible.

This contact form (phone number hidden for this blog) makes it easy for visitors to inquire about open positions.

Incoming Links

This has less to do with what’s on your careers page and more to do with how people navigate to your that page. You may already be featuring your careers page prominently in your website’s auxiliary menu, but have you thought about some other ways potential candidates can find this page?

In order to make your employment page as effective as possible, it’s important to advertise it on the right digital marketing channels. Some channels to consider are:

  • LinkedIn
  • Indeed
  • Glassdoor
  • Monster
  • Facebook
  • Local trade publications and/or directories

As you post open positions on these platforms, be sure to link back to your careers page where applicants can find more information about your company and the benefits of working there.

A high performing website can generate both high quality leads and potential candidates for your business. We can help you build an effective careers page for your website. Contact us to learn more.

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