Google Tag Manager: One Script to Rule Them All

Ash nazg thrakatulûk agh burzum-ishi krimpatul translates to, one ring to rule them all, one ring to find them, one ring to bring them all and in the darkness bind them. Google Tag Manager translates to one script that can replace all others.

Not quite as poetic as Tolkien, but Google Tag Manager is certainly more efficient than the author who took 18 years to publish the ring-centric trilogy.

Google Tag Manager is a way to consolidate all the scripts on your website into one, easy to manage script. Scripts are invisible to the visitor's eye but their availability within the code of a website defines how the website behaves in response to certain click requests sent by the user. The most popular scripts are the Google Analytics tracking code or the Facebook pixel.

 

Reasons to Implement Google Tag Manager Today

1. Website & implementation speed

In the world of technology, speed is everything. How fast a page can load and how fast a website can be updated are crucial issues, and Google Tag Manager helps with both of these questions. Tag Manager increases your website speed by loading all the scripts on your page simultaneously.

Without Tag Manager each one of your scripts will load asynchronously, waiting for each part to completely load before the next can even start. This causes sites with multiple scripts precious seconds of load time. Since website speed is now a key ranking signal, especially with mobile-first algorithms, it is possible that installing Tag Manager could bump you up a few positions on Google’s search pages.

Everyone who has a website has had a few times where a third-party company or a new initiative has forced them to implement a script that looks like this.

 

<script>
 function myFunction() {
   document.getElementById("demo").innerHTML = "Hello JavaScript!";
 }
 </script>

 

If you don’t happen to be a computer programmer, which most of us aren’t, it is possible that you either never got the script installed or had to pay someone else to do the work. Once you have Tag Manager installed adding scripts to your page is a breeze, no coding necessary.

2. Keep up with Google Analytics trends

Six years is like a millenium in internet time. Think back to the first time you saw “I Like Turtles” in 2012 and then think about how much the internet has changed since then.

2012 was when Google’s Universal Analytics was released, which is the same code that exists on most websites today.

Why is this significant?

Because the internet was a completely different place six years ago and it now calls for a completely different style of code! In 2012, mobile traffic made up only 17.5% of online traffic — in 2018 it makes up 52.2%! That is a huge increase in people using mobile phones, and a huge increase in people who would expect fast performance from all websites no matter what device they are using. A code designed in 2012 could not foresee all the nuances of 2018, and that is where Google Tag Manager comes in. Tag Manager will help to future-proof your website.

3. Mistake-proof your website

Errors happen online. There are obvious ones like misplaced code and grammatical blunders. But there are also mysterious ones like setting a tracking code up, having it not function, then setting it up again exactly the same way and having it work perfectly.

Luckily, Google Tag Manager keeps a log of every iteration that is created. So when you do have that inevitable misclick, you can easily revert back to the previous version and try again.

This is also helpful as it keeps a log of when changes were made. So if three years from now you want to look back and see when you started tracking visitors from Facebook, you can do so.

If you are looking for an easy way to add scripts to your site, or just looking to keep your site current, I would highly recommend installing Google Tag Manager. It takes just seconds to install but can save you hours in the long run.

If you are interested in installing Google Tag Manager or finding additional ways to improve your website, get in touch with Energy Circle today!

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