American Energy Advisors, founded in March of 2009 by Jesse Krivolavek, provides energy efficiency consulting and installation, diagnostic testing, and high-performance HVAC design and installation for home and business owners in and around Omaha, Nebraska. In April 2013, AEA launched a PRO site with Energy Circle. Near the end of March in 2016, they decided to purchase an entirely customized Platinum website, complete with custom content and tailored design.

The Challenge:

With a very successful background in residential new construction-related services, AEA was looking to shift their marketing efforts to the existing homeowner market. By bringing their HVAC services in-house and launching a new solar energy division, their team wanted their new site to properly reflect the most recent changes to the company. Additionally, their service area was expanding, meaning their local SEO needed to be altered and broadened to accommodate. The Energy Circle team was tasked with designing a branded, lead-generating website on our Platinum platform, as well as updating their site’s content according to these new services, areas, and goals.

The Solution:

Our team created a fully customized website, launched in June 2016, that accurately conveys the new services and consumer-facing marketing AEA is now including in their extensive offerings. The content on AEA’s site effectively communicates the passion and authenticity with which AEA works, and is optimized for search engines (SEO). Jesse and team now use Energy Circle’s Marketing and Lead Generation Services -- which include content marketing, local SEO, review management, strategy and reporting, social media advertising and PPC advertising -- to help continue to drive traffic and conversion of qualified, local leads.

Since working with our team, American Energy Advisors’ site’s local SEO value has increased 22%.

The Data: 

July 2016 vs July 2015
Growth in Overall Website Traffic (YOY) 65.5%
Increase in New Users54.5%
Growth in Organic and Direct Traffic73.2%
Mobile Engagement (pages/session)15.5%

1-on-1 Marketing Benchmark Analysis

Admit it...keeping up with digital marketing can be challenging. Let us help.

Having worked with over 400 companies across the US in the better building industry, Energy Circle has developed key benchmarks that every company should be meeting. Gain from our perspective with a 1-on-1 marketing benchmark analysis to see how your digital presence compares and learn about solutions to take your digital marketing to the next level. Your evaluation will include key areas such as website health/performance, SEO, reviews, content, conversion optimization and paid search engine marketing.