American Energy Advisors, founded in March of 2009 by Jesse Krivolavek, provides energy efficiency consulting and installation, diagnostic testing, and high-performance HVAC design and installation for home and business owners in and around Omaha, Nebraska. In April 2013, AEA launched a PRO site with Energy Circle. Near the end of March in 2016, they decided to purchase an entirely customized Platinum website, complete with custom content and tailored design.
With a very successful background in residential new construction-related services, AEA was looking to shift their marketing efforts to the existing homeowner market. By bringing their HVAC services in-house and launching a new solar energy division, their team wanted their new site to properly reflect the most recent changes to the company. Additionally, their service area was expanding, meaning their local SEO needed to be altered and broadened to accommodate. The Energy Circle team was tasked with designing a branded, lead-generating website on our Platinum platform, as well as updating their site’s content according to these new services, areas, and goals.
Our team created a fully customized website, launched in June 2016, that accurately conveys the new services and consumer-facing marketing AEA is now including in their extensive offerings. The content on AEA’s site effectively communicates the passion and authenticity with which AEA works, and is optimized for search engines (SEO). Jesse and team now use Energy Circle’s Marketing and Lead Generation Services -- which include content marketing, local SEO, review management, strategy and reporting, social media advertising and PPC advertising -- to help continue to drive traffic and conversion of qualified, local leads.
Since working with our team, American Energy Advisors’ site’s local SEO value has increased 22%.
|July 2016 vs July 2015|
|Growth in Overall Website Traffic (YOY)||65.5%|
|Increase in New Users||54.5%|
|Growth in Organic and Direct Traffic||73.2%|
|Mobile Engagement (pages/session)||15.5%|