In 2015, Jamie Clark launched Synergy Home after 20 years of HVAC sales leadership. He purchased an existing company, relaunching with a new brand and business strategy focused on the customer experience. Synergy’s “house-as-a-system” approach assists Lexington-area customers with both building new construction homes and upgrading existing ones.

The Challenge

Synergy Home came to Energy Circle to drive sales leads and jobs for their services, which include HVAC, geothermal, solar, insulation, back up power generation, energy audits and more. Since Synergy was a newly branded and refocused company, Jaime needed a new website to be built from the ground up to effectively showcase his services and company identity.

The Solution

Firstly, our team got to work designing and developing a new platform for Synergy Home. This was critical for establishing a foundation for streamlined conversions and improved SEO, giving Jamie the base he needed to run a successful local HVAC company. As part of that process, we also wrote strategic, search engine-friendly content for the new site, an essential element for supporting competitive goals for growth. Finally, one month before launching on an aggressive timeline, Jamie started monthly Energy Circle Marketing Services, including pay-per-click advertising, content marketing and local SEO.

Synergy Home proves that a strong digital marketing strategy is a crucial component to successfully launching and growing your company.

Synergy Home

This afternoon I crossed the million dollar revenue mark for completed work and we have close to $400,000 in sold work over the next three or so months. Less than nine months ago my goal for this year was $2 million in total revenue and now we are on track for more than $3 million. I can't thank you guys enough for all your help and support. Our awesome website is no small part of our success … Thank you for all you guys do.

Jamie Clark, CEO
Lexington, KY

The Data: 

Increase in Organic Traffic (YOY)144%
Growth in Conversions (YOY)86%
Increase in Overall Traffic (YOY)41.5%
Post-Launch Average Conversion Rate 9.27%

1-on-1 Marketing Benchmark Analysis

Admit it...keeping up with digital marketing can be challenging. Let us help.

Having worked with over 400 companies across the US in the better building industry, Energy Circle has developed key benchmarks that every company should be meeting. Gain from our perspective with a 1-on-1 marketing benchmark analysis to see how your digital presence compares and learn about solutions to take your digital marketing to the next level. Your evaluation will include key areas such as website health/performance, SEO, reviews, content, conversion optimization and paid search engine marketing.