Tom Rostron | Energy Circle, LLC

With more than 40 years of experience, Tom Rostron is a home performance and HVAC expert in central and coastal New Jersey. The company performs professional HVAC unit installations and repairs, as well as a full range of home performance services including energy audits, insulation, air sealing, and duct cleaning. With high standards for quality and available financing options, the Tom Rostron team of professionals has a dedicated and growing base of satisfied customers.

The Challenge:

The Energy Circle team was tasked with making a simple, high-converting website that focused on the customers. Tom Rostron did not want the effort to stop with site launch – ongoing, year-round lead generation was important to their business.

The Solution:

The Energy Circle team designed and launched a new Platinum website for the company in August 2014. Focused around their fantastic customer testimonials, the Tom Rostron website’s user-friendliness allows visitors to learn more about his services and get in contact with ease. As an Energy Circle ongoing marketing client, the company has seen very significant growth in visits to the site as well as staggeringly high increases in conversion rates, both in phone calls and form submissions.

The Data: 

Growth in Traffic (YOY)171%
Increase in Conversion Rate Since Site Launch7%
Increase in Average Leads Per Month Since Site Launch535%


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Having worked with over 400 companies across the US in the better building industry, Energy Circle has developed key benchmarks that every company should be meeting. Gain from our perspective with a 1-on-1 marketing benchmark analysis to see how your digital presence compares and learn about solutions to take your digital marketing to the next level. Your evaluation will include key areas such as website health/performance, SEO, reviews, content, conversion optimization and paid search engine marketing.

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