Energy Circle Insights Blog

quality score, adwords, ppc, sem, paid search, energy circle, ME, maine, blog
You may often hear about quality score and how it plays into a well-managed Google AdWords account. It’s important to understand what it is, and how it relates to your search engine marketing campaigns.
digital marketing, energy circle, blog, maine, me
Digital marketing is the practice of marketing goods or services across the internet by various digital platforms and practitioners can use as many or as few platforms as they need to get their desired outcomes, or goals.
google analytics, referral traffic, energy circle, blog, portland, maine, me
Looking at your referral traffic will help you understand which links are working for your site and which sources are bringing you the most quality traffic.
google tag manager, energy circle, maine
If you are looking for an easy way to add scripts to your site, or just looking to keep your site current, install Google Tag Manager. It takes just seconds to install but can save you hours in the long run.
solar, solar pv, emotion, emotional marketing, energy circle, blog, me
Using emotion to connect with your audience is a powerful marketing tactic. In this blog post, we’re diving deep into the solar industry and exploring which emotions are the most effective for marketing solar services such as solar PV installation, solar water heating and home battery installation.
websites, energy circle, maine, blog
There is no magic 8-ball for what you should have on your website that is going to bring in leads and change your business overnight. However, here at Energy Circle, we know a thing or two about what works and what doesn’t.
marketing strategy, blog, energy circle, maine, ME
When thinking about your marketing strategy, it’s important to remember that industries vary and what might work extremely well for a popular brand selling shoes for $95, might not work in the same way for selling solar installations or whole-home energy efficiency retrofits.
google analytics, energy circle, blog, portland, maine, me
Learning what pages customers most frequently click to can help focus your optimization efforts as well as teach you something about your customer's interests.
emotional messaging, marketing, energy circle, me
Marketing experts have long proclaimed the power of emotionally driven content. Content that is underscored with emotion — such as happiness fear, anger, shock, or anticipation — not only resonates more deeply with potential customers but also is more effective at increasing engagement and...
local seo, google my business, google, energy circle, maine, me
You may think that your local SEO tactics are helping you, but if Google isn't a fan, the effect can be the opposite. If Google advises against something, then there is probably a reason, and if you do not heed the warning you will find yourself with a ranking penalty.


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