Energy Circle Insights Blog

to free or not to free?

Anyone can build a website these days. One of our front-end developers built this one when he was 9 and the internet has become much easier to use since 1998.

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Should your HVAC, home performance or solar company use Instagram?

Social media has come a long way since Myspace and LiveJournal - and so has the home performance industry. Keeping up with the changes in solar panels, AC units and insulation is one thing, but keeping up with social media trends is a whole other issue.

We get a lot of questions about...

Using emotion in your content to increase engagement
Whether you are a solar installer or a home performance contractor, your online content is ultimately what will tell potential customers whether or not they should do business with you. Content that appeals to emotion is consistently found to be the most effective at increasing engagement and...
Sun on Solar Panel
Over the past 8 years in the residential HVAC, home performance, and insulation sector, Energy Circle has invested over $6 million on behalf of clients in Google AdWords on PPC campaigns which have generated over 135,000 leads and are increasing by around 1,000 every week, at an average lead cost...
Sammy's Internship at Energy Circle

Sammy learned more than she ever could have anticipated during a summer. As time went on, she found herself acquiring new skills, competencies, and got involved in a number of projects. The team helped her push herself, and they were always happy to introduce her to new tasks. There was never a...

Solar Digital Marketing at Energy Circle
I came to the understanding that right now is the ideal time for solar contractors to enter the market. This conclusion is not an obvious one — let me explain why it makes sense.
Get started with a digital marketing strategy with Energy Circle today!

Maybe your company or contracting business is just starting out with digital marketing channels like Facebook or maybe you’re already looking towards broadening out your reach. Whether you’re just getting started or expanding what you’re already doing, it’s great to get to know what channels...

How to write quality meta titles and descriptions - Energy Circle Blog
In the better building industry — first impressions are everything. If you don’t come off as professional, all those potential customers will just find someone else to do business with. Meta titles and meta descriptions offer the first impression a customer sees when they’re searching for your...
Energy Circle looks into Google Home Service Ads

For the past three years, Google has been testing a new online advertising product that could have a major impact on the HVAC and home performance sector. The Energy Circle team has followed the development of these Home Service ads closely. We’ve publicly made known our...

Web Platform and Digital Marketing Services from Energy Circle
When you make the switch to the Energy Circle's all-in-one web marketing platform, we we have a well polished process to make that transition to be as easy as possible. The Energy Circle team holds your hand through a series of strategic, design and content development steps.

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