# Energy Circle, LLC ## Audience - [Who We Serve: Home Performance & Insulation Contractors](http://www.energycircle.com/audience/home-performance-contractors.md) - [Who We Serve: HVAC Contractors](http://www.energycircle.com/audience/who-we-serve-hvac-contractors.md) - [Who We Serve: Manufacturers](http://www.energycircle.com/audience/manufacturers.md) - [Who We Serve: Solar Contractors](http://www.energycircle.com/audience/solar-contractors.md) - [Who We Serve: Trade Associations, Utilities, & Programs](http://www.energycircle.com/audience/trade-associations-utilities-programs.md) ## Basic page - [Rearrange Lists](http://www.energycircle.com/rearrange-lists.md) - [Thank you for contacting us!](http://www.energycircle.com/thank-you-contacting-us.md) - [Thank You for Registering!](http://www.energycircle.com/thank-you-for-registering.md) ## Blog Post - [ Energy Circle Year in Review 2014](http://www.energycircle.com/blog/energy-circle-year-review-2014.md) - [10 Key Contractor Takeaways from DOE’s New IRA Rebate Guidelines](http://www.energycircle.com/blog/10-key-contractor-takeaways-does-new-ira-rebate-guidelines.md) - [10 Reasons Why Google Home Service Ads are Bad for Contractors, Homeowners & Energy Efficiency](http://www.energycircle.com/blog/10-reasons-why-google-home-service-ads-are-bad-contractors-homeowners-energy-efficiency.md) - [11 Digital Marketing Predictions for Building Professionals in 2019](http://www.energycircle.com/blog/11-digital-marketing-predictions-building-professionals-2019.md) - [11 Healthy Home Statistics To Use on Your Website](http://www.energycircle.com/blog/11-healthy-home-statistics-use-your-website.md) - [11 Podcasts the HVAC, Home Performance, and Solar Industries Should Be Listening To in 2024](http://www.energycircle.com/blog/11-podcasts-hvac-home-performance-and-solar-industries-should-be-listening-2024.md) - [15 Takeaways Covering the Latest in Inflation Reduction Act Rebate Rollouts](http://www.energycircle.com/blog/15-takeaways-covering-latest-inflation-reduction-act-rebate-rollouts.md) - [17 Frequently Asked Questions About Facebook Marketing ](http://www.energycircle.com/blog/17-frequently-asked-questions-about-facebook-marketing.md) - [2018 Local Search Ranking Factors Survey: What it Means for HVAC, Solar and Home Performance](http://www.energycircle.com/blog/2018-local-search-ranking-factors-survey-what-it-means-hvac-solar-and-home-performance.md) - [2018 Summer’s End Insights for HVAC, Insulation & Home Performance Contractors](http://www.energycircle.com/blog/2018-summers-end-insights-hvac-insulation-home-performance-contractors.md) - [2020 Industry Trends in HVAC, Home Performance & Solar](http://www.energycircle.com/blog/2020-industry-trends-hvac-home-performance-solar.md) - [3 Innovative Trade Recruiting Programs (Plus Takeaways to Improve Hiring Practices for Your Contracting Business)](http://www.energycircle.com/blog/3-innovative-trade-recruiting-programs-plus-takeaways-improve-hiring-practices-your.md) - [3 Major Ways COVID-19 Has Impacted the HVAC, Home Performance & Solar Industries - And How to Shift Your Digital Marketing Strategy](http://www.energycircle.com/blog/3-major-ways-covid-19-has-impacted-hvac-home-performance-solar-industries-and-how-shift-your.md) - [3 Portable Indoor Air Quality Sensors Worth Your Time](http://www.energycircle.com/blog/3-portable-indoor-air-quality-sensors-worth-your-time.md) - [3 Quick Ways to Improve Your Emails](http://www.energycircle.com/blog/3-quick-ways-improve-your-emails.md) - [3 Small (and Quirky) Better Buildings Conferences You Should Consider Attending](http://www.energycircle.com/blog/3-small-and-quirky-better-buildings-conferences-you-should-consider-attending.md) - [3 Tools You Need to Fight Google’s Local Search Problem](http://www.energycircle.com/blog/3-tools-you-need-fight-googles-local-search-problem.md) - [4 Rules for Optimizing UX & UI for Lead Conversions](http://www.energycircle.com/blog/4-rules-optimizing-ux-ui-lead-conversions.md) - [4 Signs Your Website Is In Need of A Refresh](http://www.energycircle.com/blog/4-signs-your-website-need-refresh.md) - [5 Building & Energy Podcasts You Should Subscribe To](http://www.energycircle.com/blog/5-building-energy-podcasts-you-should-subscribe.md) - [5 Common Customers Objections in Home Performance (and How to Address Them)](http://www.energycircle.com/blog/5-common-customers-objections-home-performance-and-how-address-them.md) - [5 Key Factors of a Successful High Conversion Website](http://www.energycircle.com/blog/5-key-factors-successful-high-conversion-website.md) - [5 Major Trends in Solar Marketing from Spring 2019](http://www.energycircle.com/blog/5-major-trends-solar-marketing-spring-2019.md) - [5 Marketing Moves Top Healthy Home Contractors Will be Making in 2022](http://www.energycircle.com/blog/5-marketing-moves-top-healthy-home-contractors-will-be-making-2022.md) - [5 Reasons Your Website Needs White Space](http://www.energycircle.com/blog/5-reasons-your-website-needs-white-space.md) - [5 Takeaways from the 2020 Local Search Ranking Factors Report](http://www.energycircle.com/blog/5-takeaways-2020-local-search-ranking-factors-report.md) - [5 Things High Performance Contractors Can Do to Navigate IRA Uncertainty](http://www.energycircle.com/blog/5-things-high-performance-contractors-can-do-navigate-ira-uncertainty.md) - [5 Tips for Successful Local Services Ads (Google Guaranteed) in 2022](http://www.energycircle.com/blog/5-tips-successful-local-services-ads-google-guaranteed-2022.md) - [5 Types of Homeowners Electrification Contractors Should Be Targeting (And How to Reach Them)](http://www.energycircle.com/blog/5-types-homeowners-electrification-contractors-should-be-targeting-and-how-reach-them.md) - [6 Better Building Conferences We’re Attending](http://www.energycircle.com/blog/6-better-building-conferences-were-attending.md) - [6 Marketing Tactics to Use When Sales Are Down](http://www.energycircle.com/blog/6-marketing-tactics-use-when-sales-are-down.md) - [7 Free and Easy Tools You Can Use to Evaluate Your Online Competition ](http://www.energycircle.com/blog/7-free-and-easy-tools-you-can-use-evaluate-your-online-competition.md) - [7 Ways to Avoid the Google Review Filter](http://www.energycircle.com/blog/7-ways-avoid-google-review-filter.md) - [8 Lingering Questions About the Inflation Reduction Act](http://www.energycircle.com/blog/8-lingering-questions-about-inflation-reduction-act.md) - [8 Marketing Takeaways for High Performance Contractors in 2025](http://www.energycircle.com/blog/8-marketing-takeaways-high-performance-contractors-2025.md) - [8 Must-Read Blogs for Home Performance and Energy Efficiency Professionals.](http://www.energycircle.com/blog/8-must-read-blogs-home-performance-and-energy-efficiency-professionals.md) - [9 Components of a Strong Careers Page Infographic](http://www.energycircle.com/blog/9-components-strong-careers-page-infographic.md) - [9 of 2019's Best Building Science & Energy Efficiency Blogs](http://www.energycircle.com/blog/9-2019s-best-building-science-energy-efficiency-blogs.md) - [A Closer Look at Ventilation: Part 1 - How COVID-19 Is Making the Case for Fresh Air Systems](http://www.energycircle.com/blog/closer-look-ventilation-part-1-how-covid-19-making-case-fresh-air-systems.md) - [A Closer Look at Ventilation: Part 2 - COVID-19 and Your Office HVAC System](http://www.energycircle.com/blog/closer-look-ventilation-part-2-covid-19-and-your-office-hvac-system.md) - [A Closer Look at Ventilation: Part 3 - Can Our Office HVAC System Meet COVID-19 Guidelines?](http://www.energycircle.com/blog/closer-look-ventilation-part-3-can-our-office-hvac-system-meet-covid-19-guidelines.md) - [A Comprehensive Content Strategy: Creating Content That Supports a New Service Launch](http://www.energycircle.com/blog/comprehensive-content-strategy-creating-content-supports-new-service-launch.md) - [A Crash Course in Year-End Marketing Prep for 2020](http://www.energycircle.com/blog/crash-course-year-end-marketing-prep-2020.md) - [A Deep Dive into Reviews: Quantity & Diversity Explained](http://www.energycircle.com/blog/deep-dive-reviews-quantity-diversity-explained.md) - [A Guide to Making Great Images for Your Website](http://www.energycircle.com/blog/guide-making-great-images-your-website.md) - [A Look Back at Our 2023 Team Retreat](http://www.energycircle.com/blog/look-back-our-2023-team-retreat.md) - [A Quick Guide to Climate Change Policy in 2020](http://www.energycircle.com/blog/quick-guide-climate-change-policy-2020.md) - [A Spring 2024 Update: Has Your State Applied for IRA Home Energy Rebate Funds?](http://www.energycircle.com/blog/spring-2024-update-has-your-state-applied-ira-home-energy-rebate-funds.md) - [Adios and Fare-thee-well to Mike Rogers](http://www.energycircle.com/blog/adios-and-fare-thee-well-mike-rogers.md) - [Advanced Landing Pages: Why Going the Extra Mile Matters](http://www.energycircle.com/blog/advanced-landing-pages-why-going-extra-mile-matters.md) - [Adventures in Hiring at Energy Circle (or How Not To Do Stupid Things)](http://www.energycircle.com/blog/adventures-hiring-energy-circle-or-how-not-do-stupid-things.md) - [An Update on the HOPE for HOMES Legislation](http://www.energycircle.com/blog/update-hope-homes-legislation.md) - [Animate & Educate: The Benefits of Using Videographics](http://www.energycircle.com/blog/animate-educate-benefits-using-videographics.md) - [Answers to Our Top 3 Support Circle FAQs ](http://www.energycircle.com/blog/answers-our-top-3-support-circle-faqs.md) - [Are You Speaking the Same Language As Your Customers?](http://www.energycircle.com/blog/are-you-speaking-same-language-your-customers.md) - [Are you Using the Right Rebate and Tax Credit Language on Your Website?](http://www.energycircle.com/blog/are-you-using-right-rebate-and-tax-credit-language-your-website.md) - [Beat the Keyword Spammers on Google](http://www.energycircle.com/blog/beat-keyword-spammers-google.md) - [Beyond the Website: Putting Video to Work to Drive Leads](http://www.energycircle.com/blog/beyond-website-putting-video-work-drive-leads.md) - [Brand Building for Solar: A Video Marketing Case Study](http://www.energycircle.com/blog/brand-building-solar-video-marketing-case-study.md) - [Building Local SEO Outside your Core Location](http://www.energycircle.com/blog/building-local-seo-outside-your-core-location.md) - [Building Science In The Wild: A Marketing Opportunity](http://www.energycircle.com/blog/building-science-wild-marketing-opportunity.md) - [Catch Up on Our Most-Viewed Webinars of 2022 ](http://www.energycircle.com/blog/catch-our-most-viewed-webinars-2022.md) - [Celebrating Earth Day 2022 at Energy Circle](http://www.energycircle.com/blog/celebrating-earth-day-2022-energy-circle.md) - [Celebrating Earth Day 2025](http://www.energycircle.com/blog/celebrating-earth-day-2025.md) - [Challenge Accepted #02: Marketing Healthy Home Services](http://www.energycircle.com/blog/challenge-accepted-02-marketing-healthy-home-services.md) - [Challenge Accepted #5: People Dislike Utilities — So Make Them Love You](http://www.energycircle.com/blog/challenge-accepted-5-people-dislike-utilities-so-make-them-love-you.md) - [Challenge Accepted #6: How To Take Advantage of the DOE Home Improvement Expert Program ](http://www.energycircle.com/blog/challenge-accepted-6-how-take-advantage-doe-home-improvement-expert-program.md) - [Challenge Accepted Issue #01: Marketing heat pump water heaters](http://www.energycircle.com/blog/challenge-accepted-issue-01-marketing-heat-pump-water-heaters.md) - [Challenge Accepted! #03: Marketing Total Electrification](http://www.energycircle.com/blog/challenge-accepted-03-marketing-total-electrification.md) - [Challenge Accepted! #04: Marketing in Support of Job Recruiting](http://www.energycircle.com/blog/challenge-accepted-04-marketing-support-job-recruiting.md) - [City Pages: What They Are & How to Use Them Right](http://www.energycircle.com/blog/city-pages-what-they-are-how-use-them-right.md) - [Common Marketing Acronyms](http://www.energycircle.com/blog/common-marketing-acronyms.md) - [Contractor Panel Highlight: Homeowner Awareness of the Inflation Reduction Act](http://www.energycircle.com/blog/contractor-panel-highlight-homeowner-awareness-inflation-reduction-act.md) - [COVID-19 Google Ads Impact Report - April 2020](http://www.energycircle.com/blog/covid-19-google-ads-impact-report-april-2020.md) - [COVID-19 Google Ads Impact Report - March 2020](http://www.energycircle.com/blog/covid-19-google-ads-impact-report-march-2020.md) - [CPC? GSC? MOM? Help! An abbreviated guide to digital marketing terms and acronyms](http://www.energycircle.com/blog/cpc-gsc-mom-help-abbreviated-guide-digital-marketing-terms-and-acronyms.md) - [Creating an Effective Email Campaign ](http://www.energycircle.com/blog/creating-effective-email-campaign.md) - [Digital Marketing Predictions for 2022](http://www.energycircle.com/blog/digital-marketing-predictions-2022.md) - [DIY Versus Managed Websites: What’s the Difference & Why Should You Care?](http://www.energycircle.com/blog/diy-versus-managed-websites-whats-difference-why-should-you-care.md) - [Don't Leave Money on the Table — Cash in on Co-op Marketing](http://www.energycircle.com/blog/dont-leave-money-table-cash-co-op-marketing.md) - [E-A-T: How Websites in the Better Building Industry Can Showcase Expertise, Authority & Trustworthiness ](http://www.energycircle.com/blog/e-t-how-websites-better-building-industry-can-showcase-expertise-authority-trustworthiness.md) - [Educate and Activate: Using Awareness Marketing to Drive Sales](http://www.energycircle.com/blog/educate-and-activate-using-awareness-marketing-drive-sales.md) - [Energy Circle and the Quest for Better Rankings](http://www.energycircle.com/blog/energy-circle-and-quest-better-rankings.md) - [Energy Circle at Solar Power Northeast, Dry Climate Forum & More](http://www.energycircle.com/blog/energy-circle-solar-power-northeast-dry-climate-forum-more.md) - [Energy Circle Named One of the Best Places to Work in Maine](http://www.energycircle.com/blog/energy-circle-named-one-best-places-work-maine.md) - [Energy Circle on the Road: Behind the Scenes on our 2020 Conference Circuit](http://www.energycircle.com/blog/energy-circle-road-behind-scenes-our-2020-conference-circuit.md) - [Energy Circle vs. ChatGPT: A Content Writing Showdown](http://www.energycircle.com/blog/energy-circle-vs-chatgpt-content-writing-showdown.md) - [Energy Circle Wins 2025 Content Marketing Award for 25C Means Business Program](http://www.energycircle.com/blog/energy-circle-wins-2025-content-marketing-award-25c-means-business-program.md) - [Energy Circle: Why Our Approach Is Different From Many Marketing Firms](http://www.energycircle.com/blog/energy-circle-why-our-approach-different-many-marketing-firms.md) - [Energy Circle’s 17 Industry and Digital Marketing Predictions for 2021](http://www.energycircle.com/blog/energy-circles-17-industry-and-digital-marketing-predictions-2021.md) - [Energy Circle’s 2024 Team Retreat: Reflection, Collaboration, and Connection at The Ecology School](http://www.energycircle.com/blog/energy-circles-2024-team-retreat-reflection-collaboration-and-connection-ecology-school.md) - [Energy Circle’s CEO Interviewed on the Grow Maine Podcast](http://www.energycircle.com/blog/energy-circles-ceo-interviewed-grow-maine-podcast.md) - [Energy Circle’s GoodReads Book Suggestions for 2020](http://www.energycircle.com/blog/energy-circles-goodreads-book-suggestions-2020.md) - [Energy Circle’s Inflation Reduction Act Rebates & Tax Credits Timeline](http://www.energycircle.com/blog/energy-circles-inflation-reduction-act-rebates-tax-credits-timeline.md) - [Everything You Need to Know About AI and Solar Marketing in 2024](http://www.energycircle.com/blog/everything-you-need-know-about-ai-and-solar-marketing-2024.md) - [Everything You Need to Know About the Future of the Solar Investment Tax Credit ](http://www.energycircle.com/blog/everything-you-need-know-about-future-solar-investment-tax-credit.md) - [Facebook as an Audience Building Tool](http://www.energycircle.com/blog/facebook-audience-building-tool.md) - [Facebook, Things Are a-Changin’](http://www.energycircle.com/blog/facebook-things-are-changin.md) - [Farewell to Maine’s Leading Independent Energy Auditor](http://www.energycircle.com/blog/farewell-maines-leading-independent-energy-auditor.md) - [Focused Strategy: The Rising Tide Effect of Precision Marketing](http://www.energycircle.com/blog/focused-strategy-rising-tide-effect-precision-marketing.md) - [Fresh Picked: 2019 Trending content topics for your HVAC, Home Performance, and Solar website](http://www.energycircle.com/blog/fresh-picked-2019-trending-content-topics-your-hvac-home-performance-and-solar-website.md) - [Getting High Quality On-the-Job Images with CompanyCam](http://www.energycircle.com/blog/getting-high-quality-job-images-companycam.md) - [Google My Business & Single Platform: A Bad Deal for Service Businesses](http://www.energycircle.com/blog/google-my-business-single-platform-bad-deal-service-businesses.md) - [Google’s Recent Changes for Service Area Businesses](http://www.energycircle.com/blog/googles-recent-changes-service-area-businesses.md) - [Got a Google Beacon in the Mail? Here’s What You Need to Know](http://www.energycircle.com/blog/got-google-beacon-mail-heres-what-you-need-know.md) - [Hot Takes on the Electrification Movement from Industry Leaders](http://www.energycircle.com/blog/hot-takes-electrification-movement-industry-leaders.md) - [How a Bad Online Review Can Be a Good Thing for Your Business](http://www.energycircle.com/blog/how-bad-online-review-can-be-good-thing-your-business.md) - [How Commercial Solar Drives Residential Demand: Part 1—What a New Study Says about Non-Residential Solar](http://www.energycircle.com/blog/how-commercial-solar-drives-residential-demand-part-1-what-new-study-says-about-non-residential.md) - [How Commercial Solar Drives Residential Demand: Part 2—Spurring Growth for Your Solar Business](http://www.energycircle.com/blog/how-commercial-solar-drives-residential-demand-part-2-spurring-growth-your-solar-business.md) - [How Contractors Can Adapt to the New “Low Touch” World](http://www.energycircle.com/blog/how-contractors-can-adapt-new-low-touch-world.md) - [How Do High Performance Contractors Win ‘Zero Click’ Google Searches?](http://www.energycircle.com/blog/how-do-high-performance-contractors-win-zero-click-google-searches.md) - [How Savvy Is Your Company’s Review Management?](http://www.energycircle.com/blog/how-savvy-your-companys-review-management.md) - [How Smart Is ChatGPT When It Comes to Building Science?](http://www.energycircle.com/blog/how-smart-chatgpt-when-it-comes-building-science.md) - [How to Break Down and Evaluate Your Marketing Budget](http://www.energycircle.com/blog/how-break-down-and-evaluate-your-marketing-budget.md) - [How to Define (and Improve) the Strength of Your Brand](http://www.energycircle.com/blog/how-define-and-improve-strength-your-brand.md) - [How to Earn a Black Belt in Review Management](http://www.energycircle.com/blog/how-earn-black-belt-review-management.md) - [How to Handle Too Many Leads: Marketing Strategies for Busy Contractors](http://www.energycircle.com/blog/how-handle-too-many-leads-marketing-strategies-busy-contractors-0.md) - [How to Market IRA Tax Credits: Lessons Home Contractors Can Steal from Solar](http://www.energycircle.com/blog/how-market-ira-tax-credits-lessons-home-contractors-can-steal-solar.md) - [How to Rank in the Local Pack in 2023: Key Ranking Factors for Home Services Businesses ](http://www.energycircle.com/blog/how-rank-local-pack-2023-key-ranking-factors-home-services-businesses.md) - [How to Sell Solar Without Net Metering: 7 Marketing Tactics You Can Steal](http://www.energycircle.com/blog/how-sell-solar-without-net-metering-7-marketing-tactics-you-can-steal.md) - [How to Spend Your Co-op Dollars: Tips For Creating a Year-Long Strategy](http://www.energycircle.com/blog/how-spend-your-co-op-dollars-tips-creating-year-long-strategy.md) - [How to Talk to Homeowners About Building Science](http://www.energycircle.com/blog/how-talk-homeowners-about-building-science.md) - [How to Talk to Homeowners About Energy Efficiency](http://www.energycircle.com/blog/how-talk-homeowners-about-energy-efficiency.md) - [How To Track Your Google My Business Listing with CallRail](http://www.energycircle.com/blog/how-track-your-google-my-business-listing-callrail.md) - [How to Turn the End of the Solar Tax Credit Into a Fully Booked 2025](http://www.energycircle.com/blog/how-turn-end-solar-tax-credit-fully-booked-2025.md) - [How to Use Google Questions to Your Advantage](http://www.energycircle.com/blog/how-use-google-questions-your-advantage.md) - [How to Use Instagram to Your Advantage](http://www.energycircle.com/blog/how-use-instagram-your-advantage.md) - [How to Use Smart Power Strips to Kill Energy Vampires: An Energy Circle Classic](http://www.energycircle.com/blog/how-use-smart-power-strips-kill-energy-vampires-energy-circle-classic.md) - [How To Use Video & Your Sales Funnel to Drive Conversions](http://www.energycircle.com/blog/how-use-video-your-sales-funnel-drive-conversions.md) - [How You Can Become a Nest Certified Professional (and Why You Would Want To).](http://www.energycircle.com/blog/how-you-can-become-nest-certified-professional-and-why-you-would-want.md) - [Humor and Marketing Content: Have A Little Pun](http://www.energycircle.com/blog/humor-and-marketing-content-have-little-pun.md) - [Industry Tips from our PPC Strategists](http://www.energycircle.com/blog/industry-tips-our-ppc-strategists.md) - [Introducing Ghosts or Gusts](http://www.energycircle.com/blog/introducing-ghosts-or-gusts.md) - [IRA Rollouts: How to Talk With Customers About Incentives ](http://www.energycircle.com/blog/ira-rollouts-how-talk-customers-about-incentives.md) - [Is AI Capable of Producing Marketing Videos for Your Business?](http://www.energycircle.com/blog/ai-capable-producing-marketing-videos-your-business.md) - [Is the Better Business Bureau Relevant Anymore?](http://www.energycircle.com/blog/better-business-bureau-relevant-anymore.md) - [Is Your Company Ready for Live Chat & Messaging? (It’s What Your Clients Want)](http://www.energycircle.com/blog/your-company-ready-live-chat-messaging-its-what-your-clients-want.md) - [Is Your Website Getting Lost in a Sea of Sameness?](http://www.energycircle.com/blog/your-website-getting-lost-sea-sameness.md) - [It’s Earth Overshoot Day 2022—Is Your Business Helping #MoveTheDate?](http://www.energycircle.com/blog/its-earth-overshoot-day-2022-your-business-helping-movethedate.md) - [Leaning Into Rising Energy Prices: Messaging for High Performance Contractors](http://www.energycircle.com/blog/leaning-rising-energy-prices-messaging-high-performance-contractors.md) - [Local Branding: The Secret Weapon of Lead Volume and High Conversion](http://www.energycircle.com/blog/local-branding-secret-weapon-lead-volume-and-high-conversion.md) - [Local Services Ads, Part 1: Where They Are Now (Literally)](http://www.energycircle.com/blog/local-services-ads-part-1-where-they-are-now-literally.md) - [Local Services Ads, Part 2: The Honeymoon Is Over](http://www.energycircle.com/blog/local-services-ads-part-2-honeymoon-over.md) - [Making Intersectional Environmentalism Part of the Energy Circle Mission](http://www.energycircle.com/blog/making-intersectional-environmentalism-part-energy-circle-mission.md) - [Marketing IRA Incentives to Low and Moderate Income Homeowners: Actionable Tips for Contractors ](http://www.energycircle.com/blog/marketing-ira-incentives-low-and-moderate-income-homeowners-actionable-tips-contractors.md) - [Marketing Strategies for Winning Whole House Ventilation Jobs](http://www.energycircle.com/blog/marketing-strategies-winning-whole-house-ventilation-jobs.md) - [Marketing Trends in 2020: What’s on Energy Circle’s Radar](http://www.energycircle.com/blog/marketing-trends-2020-whats-energy-circles-radar.md) - [Meet the Office Dogs of Energy Circle](http://www.energycircle.com/blog/meet-office-dogs-energy-circle.md) - [Meet the Office Dogs of Energy Circle: Part 2](http://www.energycircle.com/blog/meet-office-dogs-energy-circle-part-2.md) - [My Thoughts on Receiving the Tony Woods Award for Excellence in Advancing the Home Performance Industry](http://www.energycircle.com/blog/my-thoughts-receiving-tony-woods-award-excellence-advancing-home-performance-industry.md) - [Oct. 2020 Update: What’s New with Google Local Services Ads? (A Lot.)](http://www.energycircle.com/blog/oct-2020-update-whats-new-google-local-services-ads-lot.md) - [Optimizing Google’s Local Services Ads for Better Lead Gen. Performance with Verified Reviews](http://www.energycircle.com/blog/optimizing-googles-local-services-ads-better-lead-gen-performance-verified-reviews.md) - [Optimizing Your Website for Inflation Reduction Era Incentives](http://www.energycircle.com/blog/optimizing-your-website-inflation-reduction-era-incentives.md) - [Our End-of-Year Marketing Checklist for Contractors](http://www.energycircle.com/blog/our-end-year-marketing-checklist-contractors.md) - [Our Picks: The Energy Circle Staff’s Favorite Blog Posts of 2019](http://www.energycircle.com/blog/our-picks-energy-circle-staffs-favorite-blog-posts-2019.md) - [Our Search for ACH: Determining Infiltration with a Blower Door Test](http://www.energycircle.com/blog/our-search-ach-determining-infiltration-blower-door-test.md) - [Overcoming Google’s Local Search Bias](http://www.energycircle.com/blog/overcoming-googles-local-search-bias.md) - [Pay Less & Rank Higher: The Importance of Quality Score](http://www.energycircle.com/blog/pay-less-rank-higher-importance-quality-score.md) - [Persona Development: Meet Helen Homeowner](http://www.energycircle.com/blog/persona-development-meet-helen-homeowner.md) - [Prepare for Summer Blackouts Now: Solar Battery Marketing Tips for Installers](http://www.energycircle.com/blog/prepare-summer-blackouts-now-solar-battery-marketing-tips-installers.md) - [Protecting Home Retrofit Incentives: A Call to Action for High-Performance Contractors and Industry Leaders](http://www.energycircle.com/blog/protecting-home-retrofit-incentives-call-action-high-performance-contractors-and-industry-0.md) - [Recruiting - A Continued Adventure at Energy Circle](http://www.energycircle.com/blog/recruiting-continued-adventure-energy-circle.md) - [Recruiting 101: 5 Ways for Contractors to Improve Their Hiring Strategies](http://www.energycircle.com/blog/recruiting-101-5-ways-contractors-improve-their-hiring-strategies.md) - [Reminder: Take Advantage of Co-op Dollars Before Year's End… Seriously!](http://www.energycircle.com/blog/reminder-take-advantage-co-op-dollars-years-end-seriously.md) - [Review Management: How & When to Ask for Reviews](http://www.energycircle.com/blog/review-management-how-when-ask-reviews.md) - [Revisiting Local Services Ads: What Have We Learned in 2020?](http://www.energycircle.com/blog/revisiting-local-services-ads-what-have-we-learned-2020.md) - [SEO + GEO: How Energy Circle Is Preparing for the Next Generation of Search](http://www.energycircle.com/blog/seo-geo-how-energy-circle-preparing-next-generation-search.md) - [Should I be GDPR Compliant?](http://www.energycircle.com/blog/should-i-be-gdpr-compliant.md) - [Should You Be Running Paid Search Ads? ](http://www.energycircle.com/blog/should-you-be-running-paid-search-ads.md) - [Streaming Advertising Part 3: Not All Streaming Ads Are Created Equal!](http://www.energycircle.com/blog/streaming-advertising-part-3-not-all-streaming-ads-are-created-equal.md) - [Streaming Advertising, Part 1: Don’t Go Chasing Waterfalls (Chase Streams Instead)](http://www.energycircle.com/blog/streaming-advertising-part-1-dont-go-chasing-waterfalls-chase-streams-instead.md) - [Streaming Advertising, Part 2: Integrating a “Stream” into Your Marketing “River”](http://www.energycircle.com/blog/streaming-advertising-part-2-integrating-stream-your-marketing-river.md) - [Strike While the Iron (and the Weather) Is Hot: Preparing for Fall](http://www.energycircle.com/blog/strike-while-iron-and-weather-hot-preparing-fall.md) - [Summer 2023 in 5 Images: What Contractors Can Expect](http://www.energycircle.com/blog/summer-2023-5-images-what-contractors-can-expect.md) - [The 7 Better Building & Building Science Podcasts You Should Have in Your Queue](http://www.energycircle.com/blog/7-better-building-building-science-podcasts-you-should-have-your-queue.md) - [The Complete Guide to Digital Marketing Fundamentals for Home Performance Companies](http://www.energycircle.com/blog/complete-guide-digital-marketing-fundamentals-home-performance-companies.md) - [The Complete Guide to HVAC Digital Marketing Fundamentals](http://www.energycircle.com/blog/complete-guide-hvac-digital-marketing-fundamentals.md) - [The Components Every Heat Pump Landing Page Should Have](http://www.energycircle.com/blog/components-every-heat-pump-landing-page-should-have.md) - [The Contractor’s Toolbox: How to Run a Promotion](http://www.energycircle.com/blog/contractors-toolbox-how-run-promotion.md) - [The Correlation between Traffic and Temperature](http://www.energycircle.com/blog/correlation-between-traffic-and-temperature.md) - [The Digital Marketing Foundation Checklist for Solar](http://www.energycircle.com/blog/digital-marketing-foundation-checklist-solar.md) - [The Future of AI-Powered Live Chat ](http://www.energycircle.com/blog/future-ai-powered-live-chat.md) - [The Hidden Dangers of Buying Leads](http://www.energycircle.com/blog/hidden-dangers-buying-leads.md) - [The Importance of Differentiation for High Performance Contractors](http://www.energycircle.com/blog/importance-differentiation-high-performance-contractors.md) - [The Importance of Regularly Re-Evaluating and Evolving your Digital Marketing Strategy](http://www.energycircle.com/blog/importance-regularly-re-evaluating-and-evolving-your-digital-marketing-strategy.md) - [The Landscape of Local Search: The Latest News on the Ever-Evolving Territories of Google and Apple](http://www.energycircle.com/blog/landscape-local-search-latest-news-ever-evolving-territories-google-and-apple.md) - [The Latest Content Marketing Tips for Contractors in 2022](http://www.energycircle.com/blog/latest-content-marketing-tips-contractors-2022.md) - [The One Report You Need to Know in Google Analytics](http://www.energycircle.com/blog/one-report-you-need-know-google-analytics.md) - [The Pets of Energy Circle](http://www.energycircle.com/blog/pets-energy-circle.md) - [The Rise of the Question-Based World](http://www.energycircle.com/blog/rise-question-based-world.md) - [The Role of Digital Marketing Tactics in Your Sales Funnel](http://www.energycircle.com/blog/role-digital-marketing-tactics-your-sales-funnel.md) - [The Smart Home Revolution is Here: Introducing S.H.A.I.M.](http://www.energycircle.com/blog/smart-home-revolution-here-introducing-shaim.md) - [The Solar Industry in 2024: Trends, Changes & What the Future Holds](http://www.energycircle.com/blog/solar-industry-2024-trends-changes-what-future-holds.md) - [The State of the Passive House Market & What It Means for Retrofit Contractors](http://www.energycircle.com/blog/state-passive-house-market-what-it-means-retrofit-contractors.md) - [The Times They Are a-Changin'—And So Is Our Logo](http://www.energycircle.com/blog/times-they-are-changin-and-so-our-logo.md) - [The Value of Contractor Peer Groups for the Better Building Industry](http://www.energycircle.com/blog/value-contractor-peer-groups-better-building-industry.md) - [These 6 Better Building Accounts Are Doing Social Media Differently—and It’s Working](http://www.energycircle.com/blog/these-6-better-building-accounts-are-doing-social-media-differently-and-its-working.md) - [Things are Heating Up: Essentials Of Seasonal Marketing](http://www.energycircle.com/blog/things-are-heating-essentials-seasonal-marketing.md) - [Things to Know Before Adding Heat Pumps To Your Business](http://www.energycircle.com/blog/things-know-adding-heat-pumps-your-business.md) - [This Common SEO Mistake Is Killing Your Rankings ](http://www.energycircle.com/blog/common-seo-mistake-killing-your-rankings.md) - [Top 10 Marketing Predictions for 2024 for Better Building Contractors](http://www.energycircle.com/blog/top-10-marketing-predictions-2024-better-building-contractors.md) - [Use This Checklist to Capture Search for Solar Battery Storage and EV Charging ](http://www.energycircle.com/blog/use-checklist-capture-search-solar-battery-storage-and-ev-charging.md) - [Utilizing Case Studies to Set Your Business Apart](http://www.energycircle.com/blog/utilizing-case-studies-set-your-business-apart.md) - [Video Recap: Energy Circle’s 2019 Team Retreat](http://www.energycircle.com/blog/video-recap-energy-circles-2019-team-retreat.md) - [VIDEO: An Updated Sales Process for the Better Building Industry ](http://www.energycircle.com/blog/video-updated-sales-process-better-building-industry.md) - [VIDEO: Overcoming Customer Heat Pump Objections](http://www.energycircle.com/blog/video-overcoming-customer-heat-pump-objections.md) - [Video: What the Inflation Reduction Acts Means for Marketing Your HVAC, Home Performance, or Solar Business](http://www.energycircle.com/blog/video-what-inflation-reduction-acts-means-marketing-your-hvac-home-performance-or-solar.md) - [We All Passed Our Building Science Exams—Here’s Why It Matters for You](http://www.energycircle.com/blog/we-all-passed-our-building-science-exams-heres-why-it-matters-you.md) - [We Tested Google’s New AI Mode vs Traditional Search—Here’s What Contractors Need to Know](http://www.energycircle.com/blog/we-tested-googles-new-ai-mode-vs-traditional-search-heres-what-contractors-need-know.md) - [Webinar Recap: What’s the Deal with Peer Groups?](http://www.energycircle.com/blog/webinar-recap-whats-deal-peer-groups.md) - [What Are Google Ads & What Is PPC?](http://www.energycircle.com/blog/what-are-google-ads-what-ppc.md) - [What Are You Planning for 2021? Contractor Answers from Our Webinar Panel](http://www.energycircle.com/blog/what-are-you-planning-2021-contractor-answers-our-webinar-panel.md) - [What Brand Is—and Why It Matters—For High Performance Contractors](http://www.energycircle.com/blog/what-brand-and-why-it-matters-high-performance-contractors.md) - [What Can Heat Pump Search Trends Teach Contractors About Their Customers?](http://www.energycircle.com/blog/what-can-heat-pump-search-trends-teach-contractors-about-their-customers.md) - [What Do Consumers Know About Electrification? ](http://www.energycircle.com/blog/what-do-consumers-know-about-electrification.md) - [What GMB Categories Should You Be Using? ](http://www.energycircle.com/blog/what-gmb-categories-should-you-be-using.md) - [What Happens When You Give a Kid a Power Tool? Lessons from GRIT Camp](http://www.energycircle.com/blog/what-happens-when-you-give-kid-power-tool-lessons-grit-camp.md) - [What is Energy Circle Doing for Energy Efficiency Day? A Video Tour](http://www.energycircle.com/blog/what-energy-circle-doing-energy-efficiency-day-video-tour.md) - [What Is HOPE for HOMES and Why Is It Important?](http://www.energycircle.com/blog/what-hope-homes-and-why-it-important.md) - [What it Takes to Produce High Quality Marketing Video](http://www.energycircle.com/blog/what-it-takes-produce-high-quality-marketing-video.md) - [What Last Year’s IRS Data Tells Us About How Home Energy Tax Credits Are Being Used](http://www.energycircle.com/blog/what-last-years-irs-data-tells-us-about-how-home-energy-tax-credits-are-being-used.md) - [What Tapas Taught Us About Successful Integrated Digital Marketing](http://www.energycircle.com/blog/what-tapas-taught-us-about-successful-integrated-digital-marketing.md) - [What the New Google Vision Tool Means for Contractors' Websites](http://www.energycircle.com/blog/what-new-google-vision-tool-means-contractors-websites.md) - [What to Do About Fake Negative Online Reviews](http://www.energycircle.com/blog/what-do-about-fake-negative-online-reviews.md) - [What We Learned From 8 Contractor Blog Posts That Caught Fire](http://www.energycircle.com/blog/what-we-learned-8-contractor-blog-posts-caught-fire.md) - [What’s Different About Marketing IRA Rebates to Low and Moderate Income Households?](http://www.energycircle.com/blog/whats-different-about-marketing-ira-rebates-low-and-moderate-income-households.md) - [What’s in the Inflation Reduction Act for HVAC, Home Performance, and Solar Contractors?](http://www.energycircle.com/blog/whats-inflation-reduction-act-hvac-home-performance-and-solar-contractors.md) - [What’s in the One Big Beautiful Bill for HVAC, Home Performance, and Solar Contractors?](http://www.energycircle.com/blog/whats-one-big-beautiful-bill-hvac-home-performance-and-solar-contractors.md) - [Where IAQ Monitoring Devices Are Headed and Why You Should Care](http://www.energycircle.com/blog/where-iaq-monitoring-devices-are-headed-and-why-you-should-care.md) - [Who’s Stealing Your Leads? A Deep Dive Into the New Competitive Landscape](http://www.energycircle.com/blog/whos-stealing-your-leads-deep-dive-new-competitive-landscape.md) - [Why You Need to Care About Web Accessibility](http://www.energycircle.com/blog/why-you-need-care-about-web-accessibility.md) - [“What Are Your Plans for 2022?” Answers from Our Better Building Contractor Panel](http://www.energycircle.com/blog/what-are-your-plans-2022-answers-our-better-building-contractor-panel.md) ## Case Study - [CARJON](http://www.energycircle.com/case-study/carjon.md) - [Princeton Air](http://www.energycircle.com/case-study/princeton-air.md) ## Content Block - [Marketing Services](http://www.energycircle.com/node/835.md) - [Website Services](http://www.energycircle.com/node/836.md) ## Content Page - [403](http://www.energycircle.com/403-access-denied.md) - [404](http://www.energycircle.com/404.md) - [About Us](http://www.energycircle.com/about.md) - [B Corp Certification](http://www.energycircle.com/b-corp-certification.md) - [Calc Test - oid](http://www.energycircle.com/calc-test-oid.md) - [COVID-19 Resources](http://www.energycircle.com/covid-19-resources.md) - [COVID-19 Search Dataset Updates](http://www.energycircle.com/covid-19-search-dataset-updates.md) - [Efficiency Products](http://www.energycircle.com/efficiency-products.md) - [Energy Circle’s Ultimate Guide to Digital Marketing Terms & Acronyms](http://www.energycircle.com/digital-marketing/digital-marketing-terms-acronyms.md) - [Feedback for Our Sessions](http://www.energycircle.com/feedback-for-our-sessions.md) - [Free Competitor Analysis!](http://www.energycircle.com/free-competitor-analysis-archive.md) - [Guide to CRM for Home Performance](http://www.energycircle.com/pro/guide-to-crm-for-home-performance.md) - [Home Page](http://www.energycircle.com/home-page.md) - [Insights Blog](http://www.energycircle.com/energy-circle-insights-blog.md) - [Insights Blog - Complete Archive](http://www.energycircle.com/insights-blog-complete-archive.md) - [Join Our Growing Team](http://www.energycircle.com/careers.md) - 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[Thank you for your request!](http://www.energycircle.com/thank-you-benchmark-request.md) - [Webinar Wednesday Survey](http://www.energycircle.com/webinar-wednesday-survey.md) - [Webinars](http://www.energycircle.com/webinars.md) - [Whitepapers & Guides](http://www.energycircle.com/whitepapers-guides.md) - [Who We Serve](http://www.energycircle.com/markets-we-serve.md) ## Distinction - [AMI Logo](http://www.energycircle.com/distinction/ami-logo.md) - [B Corp Logo](http://www.energycircle.com/distinction/b-corp-logo.md) - [BPA Founding Member](http://www.energycircle.com/distinction/bpa-founding-member.md) - [Facebook](http://www.energycircle.com/distinction/facebook.md) - [GA Certification](http://www.energycircle.com/distinction/ga-certification.md) - [Google Ads Certified](http://www.energycircle.com/distinction/google-ads-certified.md) - [Meta](http://www.energycircle.com/distinction/meta.md) - [Pantheon Strategic Partner](http://www.energycircle.com/distinction/pantheon-strategic-partner.md) ## EC Clients - [BSC](http://www.energycircle.com/node/1054.md) - [Carjon](http://www.energycircle.com/node/1090.md) - [EFCA](http://www.energycircle.com/node/1052.md) - [Home Energy Medics](http://www.energycircle.com/node/1093.md) - [Insulation Institute](http://www.energycircle.com/node/1055.md) - [Insulation Man](http://www.energycircle.com/node/834.md) - [MyGen Energy](http://www.energycircle.com/node/1092.md) - [NESEG](http://www.energycircle.com/node/1056.md) - [Princeton Air](http://www.energycircle.com/node/1051.md) - [Six Rivers Solar](http://www.energycircle.com/node/1091.md) - [Sun Light & Power](http://www.energycircle.com/node/833.md) - [Switch Is On](http://www.energycircle.com/node/1053.md) ## FAQ - [Do I own my website?](http://www.energycircle.com/faq/do-i-own-my-website.md) - [Does Energy Circle keep my software up to date?](http://www.energycircle.com/faq/does-energy-circle-keep-my-software-date.md) - [Does Energy Circle take care of the hosting?](http://www.energycircle.com/faq/does-energy-circle-take-care-hosting.md) - [How is the Energy Circle platform different from other content management systems (CMSs) like Wordpress and Squarespace](http://www.energycircle.com/faq/how-energy-circle-platform-different-other-content-management-systems-cmss-wordpress-and.md) - [I have my own site. Can I roll over to the Energy Circle platform?](http://www.energycircle.com/faq/i-have-my-own-site-can-i-roll-over-energy-circle-platform.md) - [If I have my own domain name/URL, can I keep it?](http://www.energycircle.com/faq/if-i-have-my-own-domain-nameurl-can-i-keep-it.md) - [What if I need additional training on the system?](http://www.energycircle.com/faq/what-if-i-need-additional-training-system.md) - [What's the process, how long will it take, and how will I be involved in building a new website?](http://www.energycircle.com/faq/whats-process-how-long-will-it-take-and-how-will-i-be-involved-building-new-website.md) - [Will I be able to easily make changes to my site?](http://www.energycircle.com/faq/will-i-be-able-easily-make-changes-my-site.md) ## Homepage Proven Results - [East Coast Solar Company](http://www.energycircle.com/east-coast-solar-company.md) - [Energy Circle Average](http://www.energycircle.com/energy-circle-average.md) - [Mid-west HVAC company](http://www.energycircle.com/mid-west-hvac-company.md) - [Northeast Home Performance Company](http://www.energycircle.com/northeast-home-performance-company.md) ## Landing Page - [Are IRA Rebates Working?: Case Studies from Already Participating Contractors](http://www.energycircle.com/are-ira-rebates-working-case-studies-already-participating-contractors.md) - [Free Competitor Analysis](http://www.energycircle.com/get-your-free-competitor-analysis.md) - [Free Competitor Analysis](http://www.energycircle.com/free-competitor-analysis.md) - [Let’s Talk About Growing Your Business](http://www.energycircle.com/15-minute-connect.md) - [Let’s Talk About Growing Your Business](http://www.energycircle.com/discovery.md) - [Let’s Talk About Growing Your Business](http://www.energycircle.com/30-minute-connect.md) - [Podcast test](http://www.energycircle.com/podcast-test.md) - [Rethinking Success: The Heat Pump Business Model That Actually Works With Ed Smith from Amply](http://www.energycircle.com/rethinking-success-heat-pump-business-model-actually-works-ed-smith-amply.md) - [The High Performance Edge Podcast](http://www.energycircle.com/high-performance-edge.md) ## Podcast - [2026 Marketing Predictions for HVAC, Home Performance, and Solar Contractors](http://www.energycircle.com/podcast/2026-marketing-predictions-hvac-home-performance-and-solar-contractors.md) - [A Special Preview of the 2026 National Home Performance Conference](http://www.energycircle.com/podcast/special-preview-2026-national-home-performance-conference.md) - [A Special Tribute to Dan Wildenhaus](http://www.energycircle.com/podcast/special-tribute-dan-wildenhaus.md) - [Discussing Behavioral Science and What’s Really Holding Your Customers Back With Denny Duchene](http://www.energycircle.com/podcast/discussing-behavioral-science-and-whats-really-holding-your-customers-back-denny-duchene.md) - [From Envelope to HVAC: Lessons Learned Bringing Heat Pumps In-House](http://www.energycircle.com/podcast/envelope-hvac-lessons-learned-bringing-heat-pumps-house.md) - [Inside the High-Performance Contractor Website Prototype We Built with Amply](http://www.energycircle.com/podcast/inside-high-performance-contractor-website-prototype-we-built-amply.md) - [Making Air Quality a Part of Every Conversation, With Brynn Cooksey](http://www.energycircle.com/podcast/making-air-quality-part-every-conversation-brynn-cooksey.md) - [Making Invisible Quality Visible: How measureQuick Wins Over Homeowners](http://www.energycircle.com/podcast/making-invisible-quality-visible-how-measurequick-wins-over-homeowners-0.md) - [Rethinking Success: The Heat Pump Business Model That Actually Works With Ed Smith from Amply](http://www.energycircle.com/podcast/rethinking-success-heat-pump-business-model-actually-works-ed-smith-amply.md) - [Season 1: Episode 1 — Looking at Solar Trends with guest Abby Yolda](http://www.energycircle.com/podcast/season-1-episode-1-looking-solar-trends-guest-abby-yolda.md) - [Season 1: Episode 2 - Who is the authority on ventilation these days? With Cory Allyn](http://www.energycircle.com/podcast/season-1-episode-2-who-authority-ventilation-these-days-cory-allyn.md) - [Season 1: Episode 3 - PPC Insights On When To Start Your Seasonal Campaigns, with Cassandra Hutcheson](http://www.energycircle.com/podcast/season-1-episode-3-ppc-insights-when-start-your-seasonal-campaigns-cassandra-hutcheson.md) - [Season 1: Episode 4 - Is Call Tracking Really Worth It? with Ian Hammond](http://www.energycircle.com/podcast/season-1-episode-4-call-tracking-really-worth-it-ian-hammond.md) - [Season 1: Episode 5 - Where Facebook Fits Into your Marketing Mix with Rob Wilber](http://www.energycircle.com/podcast/season-1-episode-5-where-facebook-fits-your-marketing-mix-rob-wilber.md) - [Season 1: Episode 6 - Common Misconceptions About DIY Websites with Ranganayaki Somaskandan](http://www.energycircle.com/podcast/season-1-episode-6-common-misconceptions-about-diy-websites-ranganayaki-somaskandan.md) - [Season 1: Episode 7 - What Does the Future Hold for the Investment Tax Credit? with Abby Yolda](http://www.energycircle.com/podcast/season-1-episode-7-what-does-future-hold-investment-tax-credit-abby-yolda.md) - [Season 1: Episode 8 - Combing Through Peter Troast's 2021 Predictions for Marketing in the Better Building Industry](http://www.energycircle.com/podcast/season-1-episode-8-combing-through-peter-troasts-2021-predictions-marketing-better-building.md) - [Season 2, Episode 1 "Are Streaming Ads Worth It for the Better Building Industry?"](http://www.energycircle.com/podcast/season-2-episode-1-are-streaming-ads-worth-it-better-building-industry.md) - [Season 2, Episode 2 "The Three Most Common Mistakes We See when Setting Up A PPC Account"](http://www.energycircle.com/podcast/season-2-episode-2-three-most-common-mistakes-we-see-when-setting-ppc-account.md) - [Season 2, Episode 3 "Online Reviews: How to get more of the positive, and how to handle the negative"](http://www.energycircle.com/podcast/season-2-episode-3-online-reviews-how-get-more-positive-and-how-handle-negative.md) - [Season 2, Episode 4 "Why 'Posting & Praying' Isn’t Enough Anymore - w/ Former Solar Recruiter, Caylin Henderson"](http://www.energycircle.com/podcast/season-2-episode-4-why-posting-praying-isnt-enough-anymore-w-former-solar-recruiter-caylin.md) - [Season 2, Episode 5 "Google’s Local Services Ads: What Are They and Should You Be Running Them?"](http://www.energycircle.com/podcast/season-2-episode-5-googles-local-services-ads-what-are-they-and-should-you-be-running-them.md) - [Season 2, Episode 6 "The Three Problems We See from Contractors Writing their Own Content"](http://www.energycircle.com/podcast/season-2-episode-6-three-problems-we-see-contractors-writing-their-own-content.md) - [Season 2, Episode 7 "Addressing the FAQs about SEO"](http://www.energycircle.com/podcast/season-2-episode-7-addressing-faqs-about-seo.md) - [Season 2, Episode 8 "PPC vs. SEO: Where should you spend your time and money? with Peter Troast"](http://www.energycircle.com/podcast/season-2-episode-8-ppc-vs-seo-where-should-you-spend-your-time-and-money-peter-troast.md) - [Season 2, Episode 9 "Talking Electrification with Zach Lawrence and Gabe Lieb of Efficiency First California"](http://www.energycircle.com/podcast/season-2-episode-9-talking-electrification-zach-lawrence-and-gabe-lieb-efficiency-first.md) - [Sneak Peak — EnCircled: an Energy Circle Podcast Trailer](http://www.energycircle.com/podcast/sneak-peak-encircled-energy-circle-podcast-trailer.md) - [Standing Out as Local: Marketing Differentiation in a Private Equity Landscape](http://www.energycircle.com/podcast/standing-out-local-marketing-differentiation-private-equity-landscape.md) - [What Is Solar Going to Do Without the Tax Credit? With Abby Yolda](http://www.energycircle.com/podcast/what-solar-going-do-without-tax-credit-abby-yolda.md) - [Why Keith O’Hara Is So Obsessed with Quality (and How He Built a $9M High-Performance Business Along the Way)](http://www.energycircle.com/podcast/why-keith-ohara-so-obsessed-quality-and-how-he-built-9m-high-performance-business-along-way.md) - [“Yes, We Do That”: How Halco Embraced Home Performance and Became a 40 Year Success Story](http://www.energycircle.com/podcast/yes-we-do-how-halco-embraced-home-performance-and-became-40-year-success-story.md) ## Service - [Content Marketing](http://www.energycircle.com/service/content-marketing.md) - [Custom Dev Projects](http://www.energycircle.com/service/custom-dev-projects.md) - [Email Marketing](http://www.energycircle.com/service/email-marketing.md) - [Local SEO & Reputation Management](http://www.energycircle.com/service/local-seo-reputation-management.md) - [Paid Search Advertising](http://www.energycircle.com/service/paid-search-advertising.md) - [Paid Social Media Advertising](http://www.energycircle.com/service/paid-social-media-advertising.md) - [SEO + GEO Marketing](http://www.energycircle.com/service/seo-geo-marketing.md) - [Speaking Engagements & Conferences](http://www.energycircle.com/service/speaking-engagements-conferences.md) - [Strategy Services](http://www.energycircle.com/service/strategy-services.md) - [User Experience & User Interface](http://www.energycircle.com/service/user-experience-user-interface.md) - [Video Production](http://www.energycircle.com/service/video-production.md) - [Website Design and Build](http://www.energycircle.com/service/website-design-and-build.md) - [Website Hosting & Support](http://www.energycircle.com/service/website-hosting-support.md) ## Service Category - [Online Training Production](http://www.energycircle.com/service-category/training.md) - [Our Marketing Services](http://www.energycircle.com/service-category/our-marketing-services.md) - [Our Website Services](http://www.energycircle.com/service-category/website-services.md) ## Slide - ["higher quality leads" EC Slide 1](http://www.energycircle.com/slide/higher-quality-leads-ec-slide-1.md) - [Generate Leads Slide](http://www.energycircle.com/slide/generate-leads-slide.md) ## Testimonial - [Bill Spohn From TruTech Tools](http://www.energycircle.com/testimonial/bill-spohn-trutech-tools.md) - [Building Science Corporation](http://www.energycircle.com/testimonial/building-science-corporation.md) - [Building Sciences, LLC](http://www.energycircle.com/testimonial/building-sciences-llc.md) - [Carjon Air Conditioning & Heating](http://www.energycircle.com/testimonial/carjon-air-conditioning-heating.md) - [Jennifer Washburn From My Generation Energy](http://www.energycircle.com/testimonial/jennifer-washburn-my-generation-energy.md) - [Judas Bruhn-Navarro From Six Rivers Solar](http://www.energycircle.com/testimonial/judas-bruhn-navarro-six-rivers-solar.md) - [Vicki Wells From Home Energy Medics](http://www.energycircle.com/testimonial/vicki-wells-home-energy-medics.md) ## Training Webinar - [Understanding the Unique Nature of Home Performance Marketing](http://www.energycircle.com/training-webinar/understanding-unique-nature-home-performance-marketing.md) ## Webinar - [ Becoming the Trusted Advisor: Ways to Help Your Business Stand Out](http://www.energycircle.com/webinar/becoming-trusted-advisor-ways-help-your-business-stand-out.md) - [ Don’t Leave Free Money on the Table: How to Spend Your Co-Op Dollars by the End of 2023](http://www.energycircle.com/webinar/dont-leave-free-money-table-how-spend-your-co-op-dollars-end-2023.md) - [ End-of-the-Year Rebate & Tax Credit Messaging: Crucial Messaging Next Steps for Contractors](http://www.energycircle.com/webinar/end-year-rebate-tax-credit-messaging-crucial-messaging-next-steps-contractors.md) - [ Energy Modeling as a Business Practice: How Contractors Can Make the Switch](http://www.energycircle.com/webinar/energy-modeling-business-practice-how-contractors-can-make-switch.md) - [ Low and Moderate Income Households Are Huge for IRA Rebates: Here’s How to Take Advantage](http://www.energycircle.com/webinar/low-and-moderate-income-households-are-huge-ira-rebates-heres-how-take-advantage.md) - [ Smoke Signals: How Home Performance Businesses Can Seize the Opportunity of Forest Fire Events](http://www.energycircle.com/webinar/smoke-signals-how-home-performance-businesses-can-seize-opportunity-forest-fire-events.md) - [ Using Your Marketing to Navigate A Weak Economy](http://www.energycircle.com/webinar/using-your-marketing-navigate-weak-economy.md) - [ Video Marketing in a World of AI: Why the Human Component is Necessary to Success](http://www.energycircle.com/webinar/video-marketing-world-ai-why-human-component-necessary-success.md) - [2020 Trends: What's Coming for the HVAC, Home Performance, and Solar Industries](http://www.energycircle.com/webinar/2020-trends-whats-coming-hvac-home-performance-and-solar-industries.md) - [25C Means Business: A Free Support Program Helping Contractors Market the Insulation Tax Credit](http://www.energycircle.com/webinar/25c-means-business-free-support-program-helping-contractors-market-insulation-tax-credit.md) - [6 Hidden Things That Could Be Dragging Down Your Website Performance](http://www.energycircle.com/webinar/6-hidden-things-could-be-dragging-down-your-website-performance.md) - [A Conversation with Kara Saul Rinaldi about Inflation Reduction Act Updates](http://www.energycircle.com/webinar/conversation-kara-saul-rinaldi-about-inflation-reduction-act-updates.md) - [A Special Preview of the 2025 Heat Pump Summit With Brent Davidson](http://www.energycircle.com/webinar/special-preview-2025-heat-pump-summit-brent-davidson.md) - [Advanced Landing Pages: Why Going the Extra Mile Matters](http://www.energycircle.com/webinar/advanced-landing-pages-why-going-extra-mile-matters.md) - [AI and Automation Tools for High Performance Contractors with Special Guest Tersh Blissett & Joshua Crouch](http://www.energycircle.com/webinar/ai-and-automation-tools-high-performance-contractors-special-guest-tersh-blissett-joshua.md) - [An Autumn Like No Other is Upon Us—Are You Ready?](http://www.energycircle.com/webinar/autumn-no-other-upon-us-are-you-ready.md) - [An End-of-Year Update on Inflation Reduction Act Rebates: Everything to Know Going into 2025](http://www.energycircle.com/webinar/end-year-update-inflation-reduction-act-rebates-everything-know-going-2025.md) - [An Update on the Hope for Homes Legislation](http://www.energycircle.com/webinar/update-hope-homes-legislation.md) - [Are You Ready to Hit the Ground Running on IRA Rebates in 2024?](http://www.energycircle.com/webinar/are-you-ready-hit-ground-running-ira-rebates-2024.md) - [Be in Two Places at Once: Build Local SEO Outside of your Physical Location](http://www.energycircle.com/webinar/be-two-places-once-build-local-seo-outside-your-physical-location.md) - [Before the Weather Gets Hot: Essential Marketing Preparations](http://www.energycircle.com/webinar/weather-gets-hot-essential-marketing-preparations.md) - [Beyond the Website: Putting Video to Work to Drive Leads](http://www.energycircle.com/webinar/beyond-website-putting-video-work-drive-leads.md) - [Booked out for months and swimming in leads? Here’s what your customer communications should look like.](http://www.energycircle.com/webinar/booked-out-months-and-swimming-leads-heres-what-your-customer-communications-should-look.md) - [Call Tracking: A Hidden Source of Value for Customer Insights](http://www.energycircle.com/webinar/call-tracking-hidden-source-value-customer-insights.md) - [Can ChatGPT Help Customers Find Quality Contractors?: A Live Walkthrough of AI Chatbots and Search Engines](http://www.energycircle.com/webinar/can-chatgpt-help-customers-find-quality-contractors-live-walkthrough-ai-chatbots-and-search.md) - [Capitalizing on Heat Pump Popularity: Is Your Website Content Ready?](http://www.energycircle.com/webinar/capitalizing-heat-pump-popularity-your-website-content-ready.md) - [Capturing Lightning in a Bottle: How to Target Electrification Customers](http://www.energycircle.com/webinar/capturing-lightning-bottle-how-target-electrification-customers.md) - [Challenge Accepted! Electrify Everything](http://www.energycircle.com/webinar/challenge-accepted-electrify-everything.md) - [Challenge Accepted: Benefiting from a Utility Company’s PR Nightmare](http://www.energycircle.com/webinar/challenge-accepted-benefiting-utility-companys-pr-nightmare.md) - [Closing Better Heat Pump Jobs: Tools That Help You Sell the Right System With Special Guest Dan Wildenhaus](http://www.energycircle.com/webinar/closing-better-heat-pump-jobs-tools-help-you-sell-right-system-special-guest-dan-wildenhaus.md) - [Confronting the Demand for Price Transparency](http://www.energycircle.com/webinar/confronting-demand-price-transparency.md) - [Content in the AI Age: Strategies for Navigating a Sea of Robot-Driven Writing](http://www.energycircle.com/webinar/content-ai-age-strategies-navigating-sea-robot-driven-writing.md) - [Contractor Conversation: Marketing for Insulation and Ventilation—Priorities at Odds in the COVID-19 Era](http://www.energycircle.com/webinar/contractor-conversation-marketing-insulation-and-ventilation-priorities-odds-covid-19-era.md) - [Contractor Roundtable: Industry Predictions for 2025](http://www.energycircle.com/webinar/contractor-roundtable-industry-predictions-2025.md) - [Customer Reviews: Harnessing Goodwill & The Right Content in the COVID-19 World](http://www.energycircle.com/webinar/customer-reviews-harnessing-goodwill-right-content-covid-19-world.md) - [Delivering a High Quality Customer Experience with Special Guest Keith O’Hara](http://www.energycircle.com/webinar/delivering-high-quality-customer-experience-special-guest-keith-ohara.md) - [Differentiation Series: How to Stand Out from the Crowd Using Building Science and New Technologies](http://www.energycircle.com/webinar/differentiation-series-how-stand-out-crowd-using-building-science-and-new-technologies.md) - [Digital Marketing Predictions for 2022 with Peter Troast](http://www.energycircle.com/webinar/digital-marketing-predictions-2022-peter-troast.md) - [Does pay-per-click (PPC) advertising belong in your mix? Here's how to evaluate](http://www.energycircle.com/webinar/does-pay-click-ppc-advertising-belong-your-mix-heres-how-evaluate.md) - [Don’t Let Your Co-Op Funds Go to Waste: Get the Most Bang for Your Buck Before Year’s End](http://www.energycircle.com/webinar/dont-let-your-co-op-funds-go-waste-get-most-bang-your-buck-years-end.md) - [Don’t Wait Til Year End: Maximize Your Co-op Dollars Now](http://www.energycircle.com/webinar/dont-wait-til-year-end-maximize-your-co-op-dollars-now.md) - [Drilling Down to the Essentials of a High Conversion Website, with Special Guest Shawn Cohen](http://www.energycircle.com/webinar/drilling-down-essentials-high-conversion-website-special-guest-shawn-cohen.md) - [Electrification: The State of Consumer Demand & Awareness Entering 2023](http://www.energycircle.com/webinar/electrification-state-consumer-demand-awareness-entering-2023.md) - [Energy Circle's Solar Predictions for 2024](http://www.energycircle.com/webinar/energy-circles-solar-predictions-2024.md) - [Energy Modeling for IRA Rebates—A Review of BPI's 2400 Standard](http://www.energycircle.com/webinar/energy-modeling-ira-rebates-review-bpis-2400-standard.md) - [Engagement: How to Win at Giving Google What it Wants](http://www.energycircle.com/webinar/engagement-how-win-giving-google-what-it-wants.md) - [Engaging Customers Through Social Media: Facebook](http://www.energycircle.com/webinar/engaging-customers-through-social-media-facebook.md) - [Engaging Customers Through Social Media: Google +](http://www.energycircle.com/webinar/engaging-customers-through-social-media-google.md) - [Everything You Should Know About Google Home Service Ads](http://www.energycircle.com/webinar/everything-you-should-know-about-google-home-service-ads.md) - [Exclusive Preview of NHPC 2025 with Special Guests Bill Spohn & Brynn Cooksey](http://www.energycircle.com/webinar/exclusive-preview-nhpc-2025-special-guests-bill-spohn-brynn-cooksey.md) - [Expert Panel: The Road Ahead for Home Performance and Better Buildings](http://www.energycircle.com/webinar/expert-panel-road-ahead-home-performance-and-better-buildings.md) - [Facebook Advertising: From Custom Audience to Qualified Leads](http://www.energycircle.com/webinar/facebook-advertising-custom-audience-qualified-leads.md) - [Free 30 Minute Contractor Training: Video 101 for Lead Generation](http://www.energycircle.com/webinar/free-30-minute-contractor-training-video-101-lead-generation.md) - [Free 30-Minute Contractor Training: How to be Successful in Local Search and Combat Google’s Proximity Bias](http://www.energycircle.com/webinar/free-30-minute-contractor-training-how-be-successful-local-search-and-combat-googles.md) - [Free 30-Minute Contractor Training: How to manage your review presence online and grow those orange stars!](http://www.energycircle.com/webinar/free-30-minute-contractor-training-how-manage-your-review-presence-online-and-grow-those.md) - [Free 30-Minute Contractor Training: Optimizing your SEO for 2019](http://www.energycircle.com/webinar/free-30-minute-contractor-training-optimizing-your-seo-2019.md) - [Free 30-Minute Contractor Training: Question-based Search is on the Rise—Are You Ready For It?](http://www.energycircle.com/webinar/free-30-minute-contractor-training-question-based-search-rise-are-you-ready-it.md) - [Free 30-Minute Contractor Training: The Instant Gratification Homeowner—Is your Company Ready for Live Chat and Messaging?](http://www.energycircle.com/webinar/free-30-minute-contractor-training-instant-gratification-homeowner-your-company-ready-live.md) - [Free 30-minute Training: Optimizing your Google Home Page for Lead Generation](http://www.energycircle.com/webinar/free-30-minute-training-optimizing-your-google-home-page-lead-generation.md) - [Free Contractor Training: Google Local Service Ads - An Update & the Impact on PPC](http://www.energycircle.com/webinar/free-contractor-training-google-local-service-ads-update-impact-ppc.md) - [Free Contractor Training: Google's Changes to Service Area Businesses](http://www.energycircle.com/webinar/free-contractor-training-googles-changes-service-area-businesses.md) - [Free Contractor Training: The Essential Local Search Factors to Increase Your Rankings in 2019](http://www.energycircle.com/webinar/free-contractor-training-essential-local-search-factors-increase-your-rankings-2019.md) - [Getting High Quality On-the-Job Images with CompanyCam](http://www.energycircle.com/webinar/getting-high-quality-job-images-companycam.md) - [Getting the Most from Video: You Created It. 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