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April 1, 2026



### [An Important Update to Our Marketing (Energy Circle’s Response to the Oil Crisis)](/blog/important-update-our-marketing-energy-circles-response-oil-crisis)



Gas prices got your attention? Ours too. We’ve unveiled an important update to our energy efficiency marketing terminology. (Happy April Fools!)



 

March 25, 2026



### [AI Did My Marketing (And Other Things That Should Scare You) ](/blog/ai-did-my-marketing-and-other-things-should-scare-you)



Energy Circle audits the latest "AI slop" and low-quality marketing pitches targeting high-performance contractors, exposing the risks of automated shortcuts and defining a strategy for building long-term web presence and digital authority.



 

November 20, 2025



### [What Happens When You Give a Kid a Power Tool? Lessons from GRIT Camp](/blog/what-happens-when-you-give-kid-power-tool-lessons-grit-camp)



Learn how GRIT Camp is empowering the next generation of tradespeople with help from high performance contractors, like Energy Circle client Healthy Home Energy & Consulting. 



 

October 16, 2025



### [How Do High Performance Contractors Win ‘Zero Click’ Google Searches?](/blog/how-do-high-performance-contractors-win-zero-click-google-searches)



Learn how contractors can keep their businesses visible and competitive in Google’s new landscape of zero-click, AI-driven results.



 

September 24, 2025



### [Leaning Into Rising Energy Prices: Messaging for High Performance Contractors](/blog/leaning-rising-energy-prices-messaging-high-performance-contractors)



Rising energy costs are an opportunity for contractors. Learn messaging moves to turn homeowner concern into new business.



 

 

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