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#### [An Important Update to Our Marketing (Energy Circle’s Response to the Oil Crisis)](/blog/important-update-our-marketing-energy-circles-response-oil-crisis)



 

#### [AI Did My Marketing (And Other Things That Should Scare You) ](/blog/ai-did-my-marketing-and-other-things-should-scare-you)



 

#### [What Happens When You Give a Kid a Power Tool? Lessons from GRIT Camp](/blog/what-happens-when-you-give-kid-power-tool-lessons-grit-camp)



 

#### [How Do High Performance Contractors Win ‘Zero Click’ Google Searches?](/blog/how-do-high-performance-contractors-win-zero-click-google-searches)



 

#### [Leaning Into Rising Energy Prices: Messaging for High Performance Contractors](/blog/leaning-rising-energy-prices-messaging-high-performance-contractors)



 

#### [How to Turn the End of the Solar Tax Credit Into a Fully Booked 2025](/blog/how-turn-end-solar-tax-credit-fully-booked-2025)



 

#### [SEO + GEO: How Energy Circle Is Preparing for the Next Generation of Search](/blog/seo-geo-how-energy-circle-preparing-next-generation-search)



 

#### [Energy Circle Wins 2025 Content Marketing Award for 25C Means Business Program](/blog/energy-circle-wins-2025-content-marketing-award-25c-means-business-program)



 

#### [What’s in the One Big Beautiful Bill for HVAC, Home Performance, and Solar Contractors?](/blog/whats-one-big-beautiful-bill-hvac-home-performance-and-solar-contractors)



 

#### [We Tested Google’s New AI Mode vs Traditional Search—Here’s What Contractors Need to Know](/blog/we-tested-googles-new-ai-mode-vs-traditional-search-heres-what-contractors-need-know)



 

#### [Energy Circle and the Quest for Better Rankings](/blog/energy-circle-and-quest-better-rankings)



 

#### [Celebrating Earth Day 2025](/blog/celebrating-earth-day-2025)



 

#### [The Smart Home Revolution is Here: Introducing S.H.A.I.M.](/blog/smart-home-revolution-here-introducing-shaim)



 

#### [5 Things High Performance Contractors Can Do to Navigate IRA Uncertainty](/blog/5-things-high-performance-contractors-can-do-navigate-ira-uncertainty)



 

#### [We All Passed Our Building Science Exams—Here’s Why It Matters for You](/blog/we-all-passed-our-building-science-exams-heres-why-it-matters-you)



 

#### [Protecting Home Retrofit Incentives: A Call to Action for High-Performance Contractors and Industry Leaders](/blog/protecting-home-retrofit-incentives-call-action-high-performance-contractors-and-industry-0)



 

#### [How to Break Down and Evaluate Your Marketing Budget](/blog/how-break-down-and-evaluate-your-marketing-budget)



 

#### [8 Marketing Takeaways for High Performance Contractors in 2025](/blog/8-marketing-takeaways-high-performance-contractors-2025)



 

#### [Energy Circle’s 2024 Team Retreat: Reflection, Collaboration, and Connection at The Ecology School](/blog/energy-circles-2024-team-retreat-reflection-collaboration-and-connection-ecology-school)



 

#### [What Brand Is—and Why It Matters—For High Performance Contractors](/blog/what-brand-and-why-it-matters-high-performance-contractors)



 

#### [Educate and Activate: Using Awareness Marketing to Drive Sales](/blog/educate-and-activate-using-awareness-marketing-drive-sales)



 

#### [What Last Year’s IRS Data Tells Us About How Home Energy Tax Credits Are Being Used](/blog/what-last-years-irs-data-tells-us-about-how-home-energy-tax-credits-are-being-used)



 

#### [Who’s Stealing Your Leads? A Deep Dive Into the New Competitive Landscape](/blog/whos-stealing-your-leads-deep-dive-new-competitive-landscape)



 

#### [6 Marketing Tactics to Use When Sales Are Down](/blog/6-marketing-tactics-use-when-sales-are-down)



 

#### [Things to Know Before Adding Heat Pumps To Your Business](/blog/things-know-adding-heat-pumps-your-business)



 

 

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