Podcast Air Date February 12, 2026 Body For years, Energy Circle and Amply have talked with high-performance contractors who do exceptional work but struggle to clearly communicate that value through their websites. In this special co-hosted episode of The High Performance Edge and The Heat Pump Podcast, Energy Circle founder and CEO Peter Troast joins Amply co-founder Ed Smith to walk through a new contractor website prototype they collaboratively built to address the problem. This free learning tool shows it’s possible to translate complex building science and high-performance processes into language homeowners understand and value, and to do so in a way that drives action. Peter and Ed break down the site page by page, explaining how its messaging, structure, and functionality work together to differentiate high-performance work, build trust, and turn expertise into qualified leads. If you’re a high-performance contractor, this prototype and podcast conversation is both an invaluable resource and a practical opportunity to rethink how your site communicates value, attracts the right clients, and supports real business growth. **Episode Links:** - [Watch on YouTube](https://youtu.be/rQVNSM_NX_o) - [Listen on Apple Podcasts](https://podcasts.apple.com/us/podcast/the-high-performance-edge-podcast/id1850981282) - [Listen on Spotify](https://open.spotify.com/show/7FDtXrTnfsckZ9yPeMq3Jf?si=281b0e41e56d43ee) - [Energy Circle website](https://www.energycircle.com) - [Energy Circle LinkedIn](https://www.linkedin.com/company/energy-circle-llc) - [Peter Troast, Energy Circle CEO and Founder LinkedIn](https://www.linkedin.com/in/petertroast/) - [Ed Smith, Amply Co-founder and Co-CEO](https://www.linkedin.com/in/ed-smith-5aa8716/) - [Amply Website](https://www.amply.energy/) - [Amply & Energy Circle Demo Site](https://demo.energycircle.com/) Wistia Embed Code YouTube Embed **Subscribe to our newsletter to stay in the loop on new podcast episodes** Transcript