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By Cory Allyn | April 1, 2026 



 

 

 



 

 

 

 

At Energy Circle, we pride ourselves on staying ahead of the curve, tracking industry trends, consumer behavior, and the marketing strategies that actually move homeowners to act.

For years, we've watched our industry make the case for energy efficiency with every tool at our disposal. Building science. Carbon footprints. Indoor air quality.

Then gas hit a national average of $4 a gallon.

So we did what any forward-thinking marketing agency would do: we updated our vocabulary.

Watch the video below for our revised energy efficiency terminology guide, designed to meet the current geopolitical moment.

### Ready to talk about your marketing strategy… or whatever we're calling it these days? [Schedule a discovery call](https://www.energycircle.com/discovery) to get (real) marketing and website help for high performance contractors.