Podcast Air Date

August 13, 2026

 

 

 

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Everywhere you turn in HVAC and home performance, some loud voice insists that posting prices online is the holy grail. Many contractors have concluded it's a mandate. But high performance contractors understandably bristle at pricing a job before they've even seen the house.

In this solocast, Peter Troast works through the real picture: the four forces pushing price transparency, why instant quote tools fail in high performance work, and what Energy Circle's search and call-tracking data reveals about what homeowners genuinely want. He also shares why AI is becoming the high performance contractor's new best friend, and lands on a practical reframe: price orientation, not price transparency.

Episode Notes:

- [Listen on Apple Podcasts](https://podcasts.apple.com/us/podcast/the-high-performance-edge-podcast/id1850981282)
- [Listen on Spotify](https://open.spotify.com/show/7FDtXrTnfsckZ9yPeMq3Jf?si=0f6f2b7109384585)
- [Energy Circle Website](https://www.energycircle.com/)
- [Energy Circle LinkedIn](https://www.linkedin.com/company/energy-circle-llc/)
- [Peter Troast, Energy Circle CEO and Founder LinkedIn](https://www.linkedin.com/in/petertroast/)
- [Heat Pump Summit FREE Tickets ](https://www.usheatpumpsummit.com/exclusive)
- [Pricing Page Demo](https://demo.energycircle.com/)



 

 

 

 

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Transcript