In the last 2 years, the solar industry has become addicted to purchasing leads and this is a problem. Purchased lead quality is declining and it’s dangerous to rely on a single lead source to try and grow a business. While other marketing channels are also becoming less effective (canvassing, telemarketing), generating your own leads is still effective and profitable.

Here’s what you will learn

- Can SEM campaigns be profitable?
- What are the elements to a successful campaign?
- SEM vs lead buying economics
- How do you define and track success?
- How do you research competitors' keywords?
- How do you pick your keywords?



 

 

## Download webinar documents here:

Webinar Documents

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