One of the aspects of Digital Marketing that generates the most fear, confusion, and sketchy offers about “SEO-ing you to page one in Google” is Search Engine Optimization or SEO. In reality, it’s not that complicated and not some black art that only ubergeeks understand.

Check out the tools that Peter recommends:

- [Open Site Explorer](https://moz.com/researchtools/ose/)
- [Screaming Frog](https://www.screamingfrog.co.uk/seo-spider/)
- [Google Analytics](https://analytics.google.com/analytics/web/)
- [Moz Local](https://moz.com/local/search)



 

 

## Download webinar documents here:

Webinar Documents

 [![](/sites/default/files/styles/sc_460x345/public/pdfpreview/833-ec_webinar_demystifying_seo-082317.png?itok=shfhXTcB)](/sites/default/files/webinars/2024-10/ec_webinar_demystifying_seo-082317.pdf)