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By Emily Silverman | June 9, 2021 



 

 

 



 

 

 

 

Heat pump popularity is growing fast! Is your website ready to capitalize on the demand? Set yourself up for success by following Energy Circle’s step-by-step guide to creating a long-form heat pump landing page that captures leads.

A long-form heat pump landing page is the workhorse of your website. When structured correctly, it will attract organic traffic, provide users with helpful, relevant information, and most importantly, capture leads. In the infographic below we detail the essential components of a high-performing heat pump landing page.

![heat pump landing page wireframe infographic](https://www.energycircle.com/sites/default/files/styles/panopoly_image_original/public/final_hp_landing_page_wireframe_infographic_0.jpg?itok=0nvPt9VE)