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By Emily Silverman | November 24, 2021 



 

 

 



 

 

 

 

When implemented correctly, paid search can help you target customers who are ready to buy, at the exact moment they are thinking about your services. But paid advertising costs money, and it’s not always the right place to put your marketing dollars. If you’re not sure whether you’re ready to start a paid search campaign, follow this marketing decision tree.

[![paid search strategy decision tree](https://www.energycircle.com/sites/default/files/styles/panopoly_image_original/public/paidsearchdecisiontree-v3.jpg?itok=_tk-O35m)](https://www.energycircle.com/should-you-be-running-paid-search-ads)

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## Have questions about paid search? [Contact](https://www.energycircle.com/contact) the PPC experts at Energy Circle to learn more about our search engine marketing services.