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By Jake Van Paepeghem | December 15, 2021 



 

 

 



 

 

 

 

## ONE MINUTE MARKETING

Overwhelmed by the amount of acronyms and marketing shorthand being used in the industry today? If you’re running a home performance, solar, or HVAC company, it can feel like you have to learn a second language (“Marketing Speak”) just to grasp some of the fundamentals of digital marketing. In today’s One Minute Marketing video, we’re here to help, with a quick review of some of the most common acronyms you’re likely to hear:

![](/sites/default/files/resize/remote/632940fe3d7dd24618476ff40ee1d49b-100x56.jpg)







### Get help with your better building business’s digital marketing from the industry experts at Energy Circle. Call [1 (207) 847-3644](tel:2078473644) or contact us today to learn more.