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By Emily Silverman | February 3, 2023 



 

 

 



 

 

 

 

The conversation around building decarbonization and electrification is ramping up across the country, and not just among industry professionals—mainstream media is taking notice and electrification has become a buzzword for consumers to latch on to.

At Energy Circle, we’ve been thinking a lot about electrification as it relates to market demand. Is market demand pushing for electrification, or are programs and incentives the driving force?

The state of California, thanks to early adoption, provides a prototype. We spoke to two of the leading electrification experts in California about how the market has progressed there and how other parts of the country might follow suit.

## Meet the Panel 

[Charlie Cormany](https://www.efficiencyfirstca.org/who-we-are/): Executive Director of Efficiency First California

[Keith O-Hara:](https://ecoperformancebuilders.com/about-us/) Owner and Operator of Eco Performance Builders

## Catch the Highlights

Keep watching for hot takes from the conversation, and [check out our latest webinar to listen in full](https://www.energycircle.com/lessons-learned-first-movers-about-whole-home-electrification-movement). Or, click on the headline topics below to skip to the timestamped discussion of the video.


![](/sites/default/files/resize/remote/60cb37865824343f140321a143c6b359-100x56.jpg)







  
  
## [Policy Is the Spark that Started the Electrification Fire](https://energy-circle.wistia.com/medias/z0n3zl3t8b?wtime=4)

- ### Policy/legislation in CA is pushing for an all-electric future with clean energy: 7:13 - 8:19
- ### State mandated deadlines: 9:18-9:49
- ### Gas bans: 11:34

## [Change in Homeowner Demand Hasn’t Quite Happened Yet](https://energy-circle.wistia.com/medias/z0n3zl3t8b?wtime=1m42s)

### 12:03-12:58 

## [People Want Fossil Fuel Out of Their Homes](https://energy-circle.wistia.com/medias/z0n3zl3t8b?wtime=2m38s)

### 17:17-17:43

## [Positioning Yourself as the Expert Brings Leads](https://energy-circle.wistia.com/medias/z0n3zl3t8b?wtime=3m4s)

### 18:12-18:39 

## [Heat Pumps Drive Whole Home Jobs](https://energy-circle.wistia.com/medias/z0n3zl3t8b?wtime=3m32s)

### 21:40-23:09 

## [Don’t Wait for Heat Pump Tech to Get Better: It’s Already Great](https://energy-circle.wistia.com/medias/z0n3zl3t8b?wtime=4m59s)

### 30:26-32:00

## [Envelopes and Electrification Go Hand in Hand ](https://energy-circle.wistia.com/medias/z0n3zl3t8b?wtime=6m35s)

### 33:30-34:05

## [Inverter Technology Is Changing the Game ](https://energy-circle.wistia.com/medias/z0n3zl3t8b?wtime=7m8s)

### 35:52-37:46

## [Electrification Is a Transition Not a Fad](https://energy-circle.wistia.com/medias/z0n3zl3t8b?wtime=9m6s)

### 39:13-39:42

## [You Can’t Just Box Swap Heat Pumps ](https://energy-circle.wistia.com/medias/z0n3zl3t8b?wtime=9m35s)

### 40:30-41:05

## [You Need Higher Quality Contractors for Heat Pumps](https://energy-circle.wistia.com/medias/z0n3zl3t8b?wtime=10m10s)

### 41:18-42:02

## [There’s Money to Be Made & First Movers Will Make It ](https://energy-circle.wistia.com/medias/z0n3zl3t8b?wtime=10m54s)

### 51:05 - 51:34 

## [Setting Customer Expectations Is Key ](https://energy-circle.wistia.com/medias/z0n3zl3t8b?wtime=11m21s)

### 53:30-54:37

## [There Are Valid Concerns About Heat Pumps](https://energy-circle.wistia.com/medias/z0n3zl3t8b?wtime=12m32s)

### 54:52-56:49


##   
  
There’s money to be made in electrification. Energy Circle can help you become a first mover in the emerging market. [Schedule a free evaluation](/contact) today.