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By Jake Van Paepeghem | July 19, 2023 



 

 

 



 

 

 

 

Are AI tools like ChatGPT up to the task of writing all your web copy? At Energy Circle, we use AI, which is how we know there’s a big difference between 100% AI content and the kind of high quality writing that contractors need to boost their online visibility and convert clicks into leads.

Let’s look at a line-by-line example. This is an imaginary Poughkeepsie, NY insulation contractor that just started installing heat pumps and wants a paragraph to put on their website about it.