![](/sites/default/files/styles/square/public/pictures/2021-12/_dsc0950_1.jpg?itok=gfofT44j) By Jake Van Paepeghem | June 20, 2024 If you are considering adding heat pump installation or service to your list of services as a home performance or solar business, you’re going to want to make the strongest start possible. Bethany Violette and Cory Allyn brave the digital “game" of adding a service to your existing offerings so you can come out swinging as a heat pump competitor in your service area. 1. Local Market Evaluation: Competitor analysis, distributor relationships, and customer base opportunities. 2. Staffing & Training: Hiring or training specialists. 3. Preparing to Go to Market: Updating your marketing strategies. 4. Beta Testing: Using loyal customers for initial installs. 5. Full Rollout: Launching and marketing your new service. Want to get a more in depth look at how you can accomplish these steps when it comes to your digital marketing? [Check out our recent webinar](https://www.energycircle.com/marketing-strategies-adding-heat-pump-services-your-business) on the topic. ### Watch the video now and get ready to expand your services confidently - and start a conversation with Energy Circle to see how we can help. Reach out to or call 207-417-6338 to get started!