In this first module, we'll begin at the beginning: how to evaluate the market opportunity for efficiency and electrification, and how to objectively assess and evaluate the current state of your marketing effort and readiness. We'll look at, and provide tool recommendations to assess what's working, what's not, and what approaches you can use to measure marketing performance. We'll discuss the process of marketing planning and learn the steps to building a solid, actionable, measurable marketing program. And we'll dive into the key measures of marketing sucess--understanding the difference between Cost per Lead (CPL) and Cost per Acquisition (CPA) and how to evaluate strategies on the basis of ROI.



 

 

Registration Link

[Register Here](https://us02web.zoom.us/webinar/register/WN_xGappB1kTICWHkfR5o-vkQ#/registration)

 

 

 

Webinar Date

June 11, 2024

 

 

 

Estimated Time

One(1) Hour

 

 

 

Prerequisites

None

 

 

 

 

Audience

Residential

 

 

 

Level

Beginner

 

 

 

 

Learning Objectives

Understand the ways that you can objectively evaluate the state of your marketing Learn simple ways to inject planning into your business processes Understand key marketing metrics, how to measure them, and what benchmarks you should be aiming for

 

 

 

Type of Course and Content

Live Webinar

 

 

 

Technology Requirements

Video and audio

 

 

 

Continuing Education Units

Potential eligiability for BPI CEU's

 

 

 

Subject Matter Expert Name

Peter Troast

 

 

 

Subject Matter Expert Bio

Peter Troast is the founder and CEO of Energy Circle, the better building sector's leading marketing firm. For more than 12 years, he and his 26-person team have been exploring, testing, and proving out successful demand generation for high-performance homes and retrofits. He is a high-ranking speaker and teacher who openly shares his knowledge in support of elevating the adoption of more efficient, healthy, and comfortable buildings.

 

 

 

Organization

## [San Diego LEARN

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 ![San Diego Learn](/sites/default/files/2024-08/Sandiegolearn.jpeg)

LEARN is a San Diego based workforce education and training program that has partnered with Energy Circle to offer free energy efficiency and electrification webinars. Please visit the LEARN website for more information: [www.sandiegolearn.com](https://www.sandiegolearn.com/).