The Contractors' Blueprint: Boosting Market Share for a New or Existing Service - Critical Steps for Reaching your Audience

This training is specifically for HVAC, Home Performance, Solar or Insulation contractors that are adding or enhancing a new business line in 2019. 

After attending the 60 minute training, you will be able to answer the following questions. 

  1. How do I evaluate my current place in the market using one or more of these: competitor analysis, ranking analysis, content analysis and/or placement on web?
  2. What are at least 3 core digital strategies to amplify your campaign or add a new service line?
  3. How do you decide which strategy to implement for your business?

Energy Circle works with 75 companies managing and optimizing their digital presence. In 2018 we’ve worked with many companies on boosting their market share within a specific new or enhanced service line. For example….

  • HVAC adding Indoor Air Quality (IAQ)
  • HVAC adding Energy Audits
  • HVAC adding Duct Replacements
  • Solar adding storage
  • Insulation adding Energy Audits
  • Insulation adding HERS Rating
  • Home Performance adding Crawl Space Encapsulation

Adding a new service presents a very specific marketing challenge, so in this training, we’ll review what we’ve learned. 

View Peter's slides here