The Seasonality Challenge

Home Performance, HVAC, Insulation and Solar businesses are subject to seasonal drop-offs. Business – and, unfortunately, revenue – typically fluctuates greatly as the weather changes, or as has been the case this year, doesn’t change. This hurts revenue and makes it challenging to keep crews busy.  So is it possible to break the cycle of seasonal earning?

In this webinar, Energy Circle's Peter Troast will discuss proven business enhancement strategies to help drive revenues and profits during the typical slower "offseason" that many businesses experience. He'll share his team's deep dataset of seasonal trigger points and show real-world case studies of marketing tactics that can activate the market prior to that first frost or heat wave.

In addition, Peter will lay out:

  • How proactive planning can ensure your revenue is no longer at the mercy of the weather

  • How whole house services like insulation, air sealing, healthy home, smart home and solar can even out seasonality

  • Specific marketing tactics that have been proven to help activate the market in slow times before the weather does

View Slides Here!