Relevant. Real. Right Here.

We distill the hottest news in energy efficiency to find the stuff that really matters for homeowners: Practical insights from experts, policies that impact your house, and technology you won't want to miss.


July 30

9 Ideas for Lead Capture for High-Performance Home Builders Professional content

Sales funnel for High Performance Home Builders: multi-stage lead capture

One of the greatest marketing challenges for builders and remodelers, and especially for those in the high performance (or green or passive or net zero or EnergyStar) market, is lead capture. At Energy Circle,… Read the full story

July 10

EC PRO Platform 101: How To Create Lead-Generating Landing Pages Professional content

Energy Circle's EC PRO platform has built in Lead Capture Forms.

At Energy Circle, when we talk about utilizing landing pages, we are referring to pages that drive conversions and target a specific service or offering. We review how to create lead-generating landing pages. Read the full story

June 26

Advanced Targeting with Facebook Ads: What you Need to Know (or, “Becoming a Professional Creeper”) Professional content

Facebook Ad targeting

Home performance, insulation, and HVAC companies are inherently service area-specific (SABs), so location targeting is an invaluable asset as we create Facebook ad campaigns. The extreme specificity of Facebook’s advanced targeting features ensure that… Read the full story

June 19

Why Use Facebook Ads? 5 Reasons to Start Your Campaigns TODAY Professional content

A Steady Stream Of Cool New Features For Facebook Audience Targeting

It is with much geekery that I begin our 3 part exploration of Facebook ads. First up, the important, fundamental question: why use ‘em? If you’re not using Facebook ads by now, it’s seriously… Read the full story

June 12

Google Update: Local Home Performance Companies vs. Big Shot Directories Professional content

Constant Change: Google’s Local Algorithm

The only constant about Google’s algorithms is change. Google has once again made updates to the SERPs (search engine result pages), and this time it could affect home performance companies. Read the full story

June 3

A/B Testing (or How to Turn Your Website into a Lead Generating Machine) Professional content

A/B Testing Step 1. Find 'Experiments' in Google Analytics under 'Behavior' tab

A key component of successful web marketing is continual optimization - optimizing your content, keywords, landing pages, and structure to convert your web visitors into leads. But how do you know what converts and… Read the full story

May 28

Keyword Strategy 101: How to Know What Works and What Converts Professional content

The Equation for Good Content and Smart Keyword Focus equals Organic Traffic & L

"Keyword" is one of those terms that everyone knows is important, however -in our experience - there is ample confusion around how to find them, what to do with them, and how to prioritize… Read the full story

May 14

ACI New Orleans 2015: Peter Troast's Big Takeaways Professional content

Innovations in Home Performance Marketing: A Contractors Panel

The ACI National Conference is my favorite event of the year - exhilarating and exhausting all at the same time. Add in a healthy dose of New Orleans shenanigans and, well… let’s just say… Read the full story

May 5

My Thoughts on Receiving the Tony Woods Award for Excellence in Advancing the Home Performance Industry Professional content

Peter Troast, CEO & Founder of Energy Circle

I am deeply touched and honored to have received the Tony Woods Award for Excellence in Advancing the Home Performance Industry. Unfortunately, Tony passed away before I had a chance to meet him, but… Read the full story

April 8

Five Things To Do Each Week Professional content

Google+ Page Helps Inspect It Right Rank in Google Search with Stars!

Keeping your website fresh is one of the most challenging things contractors face, but an increasingly critical part to making your online presence perform. Herewith: 5 things you should try to do every week… Read the full story