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We distill the hottest news in energy efficiency to find the stuff that really matters for homeowners: Practical insights from experts, policies that impact your house, and technology you won't want to miss.


August 24

Avoid Being “Closed Now” on Google! Professional content

The internet doesn’t take the weekend off. Avoid 'Closed Now' listing on Google.

Almost every local search result for home performance has been relegated to the local 3 stack. As if it weren’t hard enough to rank, now we’re competing for only 3 spaces. Additionally your hours… Read the full story

August 17

Creating a Rockin’ Facebook Ad Professional content

Components of a Rockin Facebook Ad Campaign for Home Performance Professionals

By now you’re 1.) convinced that using Facebook ads is a great idea for your business and 2.) really good at targeting your specific audience. The final ingredient for your potent Facebook ad cocktail?… Read the full story

August 10

Google's Big Local Search Change: Implications for Home Performance Professional content

Google Local Search Packs Move to a 3 display.

On August 7th, Mother Google dropped another bombshell. This one affects all local businesses, but has important implications for companies providing all types of home performance services, from HVAC to insulation to healthy home. Read the full story

July 30

9 Ideas for Lead Capture for High-Performance Home Builders Professional content

Sales funnel for High Performance Home Builders: multi-stage lead capture

One of the greatest marketing challenges for builders and remodelers, and especially for those in the high performance (or green or passive or net zero or EnergyStar) market, is lead capture. At Energy Circle,… Read the full story

July 10

EC PRO Platform 101: How To Create Lead-Generating Landing Pages Professional content

Energy Circle's EC PRO platform has built in Lead Capture Forms.

At Energy Circle, when we talk about utilizing landing pages, we are referring to pages that drive conversions and target a specific service or offering. We review how to create lead-generating landing pages. Read the full story

June 26

Advanced Targeting with Facebook Ads: What you Need to Know (or, “Becoming a Professional Creeper”) Professional content

Facebook Ad targeting

Home performance, insulation, and HVAC companies are inherently service area-specific (SABs), so location targeting is an invaluable asset as we create Facebook ad campaigns. The extreme specificity of Facebook’s advanced targeting features ensure that… Read the full story

June 19

Why Use Facebook Ads? 5 Reasons to Start Your Campaigns TODAY Professional content

A Steady Stream Of Cool New Features For Facebook Audience Targeting

It is with much geekery that I begin our 3 part exploration of Facebook ads. First up, the important, fundamental question: why use ‘em? If you’re not using Facebook ads by now, it’s seriously… Read the full story

June 12

Google Update: Local Home Performance Companies vs. Big Shot Directories Professional content

Constant Change: Google’s Local Algorithm

The only constant about Google’s algorithms is change. Google has once again made updates to the SERPs (search engine result pages), and this time it could affect home performance companies. Read the full story

June 3

A/B Testing (or How to Turn Your Website into a Lead Generating Machine) Professional content

A/B Testing Step 1. Find 'Experiments' in Google Analytics under 'Behavior' tab

A key component of successful web marketing is continual optimization - optimizing your content, keywords, landing pages, and structure to convert your web visitors into leads. But how do you know what converts and… Read the full story

May 28

Keyword Strategy 101: How to Know What Works and What Converts Professional content

The Equation for Good Content and Smart Keyword Focus equals Organic Traffic & L

"Keyword" is one of those terms that everyone knows is important, however -in our experience - there is ample confusion around how to find them, what to do with them, and how to prioritize… Read the full story