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We distill the hottest news in energy efficiency to find the stuff that really matters for homeowners: Practical insights from experts, policies that impact your house, and technology you won't want to miss.

November 18

Good Calls to Action: Providing Context and Driving Leads Professional content

CTAs are an important piece of your website’s overall content strategy

What's the best way to turn readers into potential customers? Providing web visitors with an obvious next step via a strong call to action. Let's dig into good calls to action: providing context and… Read the full story

November 10

Platforms, Websites, and What Our Dev Team is Really Doing

Strategy, Design, Development, & Marketing at Energy Circle

Our digital team works long hours on behalf of our client base, but a lot of that work is behind the scenes. As the Energy Circle blog evolves to include the voices of our… Read the full story

November 2

Filtering Spam Traffic: An Ongoing Analytics Saga

Google Analytics: Filtering Spam Traffic

The work Energy Circle does with site data in Google Analytics is an ongoing, weekly or daily process of checking, double-checking, filtering, refining, and evaluating data. The emerging problem known as “spam traffic” –… Read the full story

October 24

Introducing The Energy Circle Academy

Never Stop Learning: Energy Circle

We are very excited to announce the upcoming launch of Energy Circle Academy, an easy-to-use online platform for your continuing education in home performance marketing. For the balance of this year, we’re offering a… Read the full story

September 9

An Online Customer Review Process that Works Professional content

Build more positive reviews & monitor/alert for negative reviews.

As you know from our past blog posts, online reviews are very important for home performance companies. Reviews allow customers to trust your company and they improve local SEO. At Energy Circle, we… Read the full story

August 24

Avoid Being “Closed Now” on Google! Professional content

The internet doesn’t take the weekend off. Avoid 'Closed Now' listing on Google.

Almost every local search result for home performance has been relegated to the local 3 stack. As if it weren’t hard enough to rank, now we’re competing for only 3 spaces. Additionally your hours… Read the full story

August 17

Creating a Rockin’ Facebook Ad Professional content

Components of a Rockin Facebook Ad Campaign for Home Performance Professionals

By now you’re 1.) convinced that using Facebook ads is a great idea for your business and 2.) really good at targeting your specific audience. The final ingredient for your potent Facebook ad cocktail?… Read the full story

August 10

Google's Big Local Search Change: Implications for Home Performance Professional content

Google Local Search Packs Move to a 3 display.

On August 7th, Mother Google dropped another bombshell. This one affects all local businesses, but has important implications for companies providing all types of home performance services, from HVAC to insulation to healthy home. Read the full story

July 30

9 Ideas for Lead Capture for High-Performance Home Builders Professional content

Sales funnel for High Performance Home Builders: multi-stage lead capture

One of the greatest marketing challenges for builders and remodelers, and especially for those in the high performance (or green or passive or net zero or EnergyStar) market, is lead capture. At Energy Circle,… Read the full story

July 10

EC PRO Platform 101: How To Create Lead-Generating Landing Pages Professional content

Energy Circle's EC PRO platform has built in Lead Capture Forms.

At Energy Circle, when we talk about utilizing landing pages, we are referring to pages that drive conversions and target a specific service or offering. We review how to create lead-generating landing pages. Read the full story