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We distill the hottest news in energy efficiency to find the stuff that really matters for homeowners: Practical insights from experts, policies that impact your house, and technology you won't want to miss.

December 11

A Look Back on 2014: Did Our Predictions Make the Grade? Professional content

Aggregate Paid Search Performance | Energy Circle

It’s becoming a tradition at Energy Circle that at the end of each year we take a look back and the trends and opportunities that we forecasted for the previous year. Before we eagerly… Read the full story

November 20

How to Do Mobile Right: Building an Action Based Mobile Site to Drive Leads Professional content

Energy Circle Action Based Mobile Marketing

By following a few simple guidelines to build an effective mobile site you can maximize a call to action that connects with new customers when they need your services the most. Read the full story

November 12

Don't Start Redesigning Your Website Until You Answer These Questions Professional content


If you ask these 5 questions before starting to redesign your company website, you'll be able to make the most of your money and create a site that drives your business. Read the full story

November 4

Building Bigger Impact: The Value of Your Website's Domain Authority Professional content

In a competitive market like Home Performance, Domain Authority is the single most important factor impacting general online success. We'll clarify what this metric means for your website and how to influence it. Read the full story

October 24

Local Search Ranking Factors 2014 - What it Means for Home Performance Businesses Professional content

Moz 2014 Local Search Ranking Factors Report

Every year the Local Search Ranking Factors is one of our favorite posts, and this year is no different. Peter Troast reviews the most important takeaways to move up in local rankings. Read the full story

October 10

Your Email List: Two Huge Reasons to Have One Beyond Email Professional content

target marketing, marketing segmentation

Your email list is one of your company's most valuable assets. Although the overall field of digital marketing is constantly innovating we’ve compiled online marketing strategies that are sure to inspire you to continue… Read the full story

October 2

Top Adwords (PPC) Mistakes for the Home Performance Industry Professional content

Pay per click advertising is a practical way of enhancing your marketing efforts to drive traffic to your website. But, it's easy to make mistakes when running your own PPC campaign. Here are the… Read the full story

September 5

10 Components of Service Pages that Convert Professional content

The holy grail of engagement is conversion, and it turns out that your service pages can be a crucial tool! Emily Shaw breaks it down in this list of the top 10 elements of… Read the full story

August 15

Google Pigeon Update: What it means for your local rankings Professional content

google pigeon

Google's most recent update to their search algorithm, named "Pigeon" by the search community, was an attempt to improve local listings and search accuracy for users that has had some unintended consequences. Read the full story

August 12

Building Science Summer Camp 2014: The 6th Annual Uncensored Twitterview with Joe Lstiburek Professional content

The 6th Annual, and now infamous, crawlspace interview with Joe Lstiburek at Building Science Summer Camp. Joe's often contrarian take on simplicity in buildings, mini-splits, green building, the architecture profession and lot's more. Read the full story