Energy Circle Insights Blog

Relied on by more than 12,000 energy efficiency contractors and professionals, from the Department of Energy to TruTech Tools, the Energy Circle Insights Blog is a smorgasbord of digital marketing advice and guidance. Tune in for insightful data about the future of the building science industry, marketing tips, the most up-to-date lead generation strategies, and much more.

Don't Go Broke On Google Adwords! Contact the Experts at Energy Circle Today!
*Please do not take any of this advice, and if you are currently using these tactics, please contact us immediately. If you could stand to lose some of that pesky cash you have lying around without any return, then this guide is for you. Running an AdWords campaign without any experience is...
Besides just helping keep your business organized, a CRM that’s used effectively will boost the chances of success for various facets of your marketing efforts. It’ll inform strategy and make sure the intent behind each channel is aligned with the right audience.
Content promotion tools to help your business succeed in the digital world.

While it’s more difficult to attribute leads strictly to content — it’s the backbone of your company’s digital presence. It impacts your business in multiple ways — by enhancing SEO, brand awareness and ultimately engagement that translates into leads. When your company has decided to invest in...

Google Analytics traffic

Google Analytics is a powerful, yet complicated tool that is constantly evolving. It is rare that something so useful is actually free. But this means that there is a low level of support and a high learning curve. Understanding, measuring and tracking your traffic sources should be a...

Make Local SEO Work for You
The world is constantly leaning into search to find everything from where to get a great haircut to which solar installer to go with, and yet, the local search ranking factors we opened with are the pieces to a puzzle no one outside of Google can solve completely. That said, as digital strategists...

Having high-quality and readable content on your site is crucial (central, really, though I’m pretty biased as a ***prose nerd***) for customer acquisition and conversion. A well-designed performance home services site on a stellar platform is great, but if content is missing, is overdone or is...

city pages for SEO

If you’re a performance home services business, you probably have a set service area that encompasses a few (or maybe many) towns and cities. When it comes to the web, the perpetual challenge of SABs (service area businesses) is how to show up in search for multiple geographies. In an...

While all of us live and breathe comfort, efficiency, AC, healthy home, etc on a daily basis, it probably won’t come as a giant shock that the broader homeowner audience...doesn’t. We enter people’s minds when they’re uncomfortable, something breaks or a child is sick. It’s occasional and...

online ratings

Having star reviews on display in your performance home services company’s local search engine results is a good way to indicate quality and enhance trust among your potential customers.

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HVAC voice search

“Near me” searches on Google are exploding in popularity across the US (and worldwide). From 2011 to 2015, the interest in these types of searches has multiplied a staggering 34x, ...

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