Energy Circle Insights Blog

Relied on by more than 12,000 energy efficiency contractors and professionals, from the Department of Energy to TruTech Tools, the Energy Circle Insights Blog is a smorgasbord of digital marketing advice and guidance. Tune in for insightful data about the future of the building science industry, marketing tips, the most up-to-date lead generation strategies, and much more.

Make Local SEO Work for You
The world is constantly leaning into search to find everything from where to get a great haircut to which solar installer to go with, and yet, the local search ranking factors we opened with are the pieces to a puzzle no one outside of Google can solve completely. That said, as digital strategists...

Having high-quality and readable content on your site is crucial (central, really, though I’m pretty biased as a ***prose nerd***) for customer acquisition and conversion. A well-designed performance home services site on a stellar platform is great, but if content is missing, is overdone or is...

city pages for SEO

If you’re a performance home services business, you probably have a set service area that encompasses a few (or maybe many) towns and cities. When it comes to the web, the perpetual challenge of SABs (service area businesses) is how to show up in search for multiple geographies. In an...

While all of us live and breathe comfort, efficiency, AC, healthy home, etc on a daily basis, it probably won’t come as a giant shock that the broader homeowner audience...doesn’t. We enter people’s minds when they’re uncomfortable, something breaks or a child is sick. It’s occasional and...

online ratings

Having star reviews on display in your performance home services company’s local search engine results is a good way to indicate quality and enhance trust among your potential customers.

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HVAC voice search

“Near me” searches on Google are exploding in popularity across the US (and worldwide). From 2011 to 2015, the interest in these types of searches has multiplied a staggering 34x, ...

Marketing Predictions for 2017

As the digital marketing landscape reshapes over 2017, the Energy Circle team is dedicated to staying on the cutting edge of the best solutions for the increasingly complex digital world of marketing healthy, efficient, comfortable buildings....

Energy Circle’s mission is to support companies working hard to produce healthy, comfortable, and efficient buildings -- and we love every bit of this challenge. We’ve had a remarkable year working with innovative clients pushing the envelope (ha!) to fix and build better buildings. Over the course...
The Value of A Branded Adwords Campaign
Google Adwords is a great tool for lead generation. You can advertise to people at the exact moment that they are searching for your services, and you only pay when the searcher clicks on your ad (often for around $6 per click).
BrightLocal's 2016 Local Consumer Review Survey

There’s no shortage of marketing information online. Whether you’re looking to learn about SEO, paid search or some other digital marketing topic, the internet has no shortage of resources--type in the the term “Learn SEO” and Google returns more than 53 million...

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