Energy Circle Insights Blog

Relied on by more than 12,000 energy efficiency contractors and professionals, from the Department of Energy to TruTech Tools, the Energy Circle Insights Blog is a smorgasbord of digital marketing advice and guidance. Tune in for insightful data about the future of the building science industry, marketing tips, the most up-to-date lead generation strategies, and much more.

HVAC voice search

“Near me” searches on Google are exploding in popularity across the US (and worldwide). From 2011 to 2015, the interest in these types of searches has multiplied a staggering 34x, ...

Marketing Predictions for 2017

As the digital marketing landscape reshapes over 2017, the Energy Circle team is dedicated to staying on the cutting edge of the best solutions for the increasingly complex digital world of marketing healthy, efficient, comfortable buildings....

Energy Circle’s mission is to support companies working hard to produce healthy, comfortable, and efficient buildings -- and we love every bit of this challenge. We’ve had a remarkable year working with innovative clients pushing the envelope (ha!) to fix and build better buildings. Over the course...
The Value of A Branded Adwords Campaign
Google Adwords is a great tool for lead generation. You can advertise to people at the exact moment that they are searching for your services, and you only pay when the searcher clicks on your ad (often for around $6 per click).
BrightLocal's 2016 Local Consumer Review Survey

There’s no shortage of marketing information online. Whether you’re looking to learn about SEO, paid search or some other digital marketing topic, the internet has no shortage of resources--type in the the term “Learn SEO” and Google returns more than 53 million...

What is Googles Instant Answer?

You may have noticed a recent trend in search results: rather than give you a link to a website, Google is increasingly answering the question right in...

Web Reviews in Google's Knowledge Graph: The Growing Prominence of Third Party Reviews
You know Knowledge Graphs, those nifty-looking, specialized search results from Google? When users conduct a brand search, Knowledge Graphs are usually displayed on the right hand column of the Google search results page. Recently, Google has added third party reviews of companies to their...
Evaluating (& Strengthening) Your Brand Awareness & Messaging
We know firsthand that trust and credibility play an essential role in the quantity and quality of the business you get, particularly for professionals who are entering customers’ homes on the regular. Well, short of surveying a sample population directly, there are not many key metrics that...
Solar Worcester SERP
A personalized solar calculator from Google’s Project Sunroof has officially entered the SERPs (search engine result pages). People often say things like “my roof isn’t sunny enough” or “solar is just too expensive!” Project Sunroof provides an easy and often (to homeowners) surprising answer to...
Air Sealing Interest Over Time

As summer draws to a close, it’s important to keep your marketing efforts and campaigns seasonally relevant and enticing to customers gearing up for colder temperatures. As Peter reviewed in our most recent webinar about fall and winter marketing...

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