Energy Circle Insights Blog

Relied on by more than 10,000 energy efficiency contractors and professionals, from the Department of Energy to TruTech Tools, the Energy Circle Insights Blog is a smorgasbord of digital marketing advice and guidance. Tune in for insightful data about the future of the building science industry, marketing tips, the most up-to-date lead generation strategies and much more.

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Purposeful Content Marketing for the Sales Funnel
Imagine if content marketing were to entirely replace your sales team. What would it be tasked with doing? Well, it would have to start gathering leads, turning them into prospects and moving them through the sales process, in addition to retaining existing customers.
Conversion Metrics | Improve Lead Generation with Conversion Improvement
Simply put, improving the conversion rate of your website will lead to an increase in revenue. At Energy Circle, we’re all about conversion improvement and have written a smorgasbord of blogs on the subject. Here, our aim is to detail out what happens with small improvements in conversion rates.
NAP Variations & Building Your Local Citations | Energy Circle
HVAC company websites come in all shapes and sizes, but they all have the same goal in mind: convert as many visitors into leads as possible. The right website can increase customers trust, beat out your competitors on Google, and make it simple for potential customers to get in touch.
Marketing Intelligence via Email Lists | 4 Epic Uses For Your Customer List
We’ve said it before: Email marketing is an excellent way to connect with customers on a regular basis and remind them of your services and promotions. Once you have a decent list, there are a number of ways to capitalize on its invaluable info.
The Power of the Net Promoter Score For HVAC
There are four types of people in the world: promoters, neutrals, detractors and those who ask the net promoter score question.
Email Newsletters Are A Fantastic Way To Drive Traffic Back To Your Website

Email marketing is a great way to connect with customers on a regular basis and remind them of your services and marketing initiatives. Reaching your customers on a monthly or quarterly basis will (ideally) have them considering their HVAC and home performance during every season. ...

Springtime Marketing Strategies for HVAC

Happy spring! With temperatures on the rise, now is the time to ramp up marketing initiatives for springtime customer acquisition. Increasingly diversified marketing channels means there are a number of ways to reach people...

The Correlation Between Backlinks & Domain Authority
Domain Authority is one of the most recognized indicators of website quality. Find out what our data from 70+ home performance companies tells us about Domain Authority.
Saying that we’re selective in our hiring process is perhaps an overused statement, we realize. Who isn’t selective when building their team? But with the influx of resumes we received throughout 2015 and into this year, we quickly learned we needed to work even harder to improve our process to...
Google's Cities for Home Services Ads | Energy Circle
Google has been making some radical changes to the way local service search works. Google Home Services is not simply a new form of paid search ad. What Google is potentially creating here is an entire ecosystem for how local services get discovered and engaged by homeowners in the SF Bay Area.

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